Tuesday February 19, 2019
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To Diversify The Industry, Apple Pledges To Train More Women

Industry critics have accused the technology companies of discriminating again women.

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Apple, Tim Cook, Campus,China
A guest looks at the Touch Bar on a MacBook computer shown in a demo room following the announcement of new products at Apple headquarters, in Cupertino, California. VOA

Apple is launching a new program designed to address the technology industry’s scarcity of women in executive and computer programming jobs.

Under the initiative announced Monday, female entrepreneurs and programmers will attend two-week tutorial sessions at the company’s Cupertino, California, headquarters.

The camps will be held every three months beginning in January. For each round, Apple will accept up to 20 app makers founded or led by a woman. The app maker must have at least one female programmer in its ranks to qualify. Apple will cover travel expenses for up to three workers from each accepted company.

Apple, women
The Apple logo is shown outside the company’s Worldwide Developers Conference in San Francisco, California. VOA

Like other major tech companies, Apple has been trying to lessen its dependence on men in high-paying programming jobs. Women filled just 23 percent of Apple’s technology jobs in 2017, according to the company’s latest breakdown. That’s only a slight improvement from 20 percent in 2014, despite the company’s pledge to diversify its workforce.

The idea behind the new camp is to keep women interested and immersed in the field, said Esther Hare, Apple’s senior director of world developer marketing.

It’s not clear how much of a dent Apple’s new program will have. Google also offers training for girls and women pursuing careers in technology, but its program hasn’t done much to diversify the workforce so far. Women were hired for nearly 25 percent of Google’s technology jobs in 2017, up from nearly 21 percent in 2014, according to the company.

Apple, women
Apple CEO Tim Cook discusses the new Apple iPhones and other products at the Steve Jobs Theater during an event to announce new products in Cupertino, California. VOA

Apple and other technology companies maintain that one of the main reasons so many men are on their payrolls is because women traditionally haven’t specialized in the mathematical and science curriculum needed to program.

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But industry critics have accused the technology companies of discriminating again women through a male-dominated hierarchy that has ruled the industry for decades.

Apple isn’t saying how much it is spending on the initiative, though beyond travel expenses, the company will be relying on its current employees to lead the sessions. (VOA)

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Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)