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To Diversify The Industry, Apple Pledges To Train More Women

Industry critics have accused the technology companies of discriminating again women.

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Apple, Tim Cook, Campus,China
A guest looks at the Touch Bar on a MacBook computer shown in a demo room following the announcement of new products at Apple headquarters, in Cupertino, California. VOA

Apple is launching a new program designed to address the technology industry’s scarcity of women in executive and computer programming jobs.

Under the initiative announced Monday, female entrepreneurs and programmers will attend two-week tutorial sessions at the company’s Cupertino, California, headquarters.

The camps will be held every three months beginning in January. For each round, Apple will accept up to 20 app makers founded or led by a woman. The app maker must have at least one female programmer in its ranks to qualify. Apple will cover travel expenses for up to three workers from each accepted company.

Apple, women
The Apple logo is shown outside the company’s Worldwide Developers Conference in San Francisco, California. VOA

Like other major tech companies, Apple has been trying to lessen its dependence on men in high-paying programming jobs. Women filled just 23 percent of Apple’s technology jobs in 2017, according to the company’s latest breakdown. That’s only a slight improvement from 20 percent in 2014, despite the company’s pledge to diversify its workforce.

The idea behind the new camp is to keep women interested and immersed in the field, said Esther Hare, Apple’s senior director of world developer marketing.

It’s not clear how much of a dent Apple’s new program will have. Google also offers training for girls and women pursuing careers in technology, but its program hasn’t done much to diversify the workforce so far. Women were hired for nearly 25 percent of Google’s technology jobs in 2017, up from nearly 21 percent in 2014, according to the company.

Apple, women
Apple CEO Tim Cook discusses the new Apple iPhones and other products at the Steve Jobs Theater during an event to announce new products in Cupertino, California. VOA

Apple and other technology companies maintain that one of the main reasons so many men are on their payrolls is because women traditionally haven’t specialized in the mathematical and science curriculum needed to program.

Also Read: Apple in Court Battle Over App Store

But industry critics have accused the technology companies of discriminating again women through a male-dominated hierarchy that has ruled the industry for decades.

Apple isn’t saying how much it is spending on the initiative, though beyond travel expenses, the company will be relying on its current employees to lead the sessions. (VOA)

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Apple Users are Replacing iPhones with Samsung: Report

People who chose Samsung repeatedly were in bigger numbers

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Less and less Apple users are sticking with iPhones when it comes to replacement and are switching to Android phones, especially Samsung, a new report by BankMyCell has said.

The iPhone trade-in site has been collecting data on the new device people have during the valuation and trade-in of their old iPhone. It essentially lets users sell their used phone and upgrade to a new one.

BankMyCell found that 18.1 per cent of iPhone users were trading in their device for a Samsung device in June, the highest level since it’s been in the study, according to a CNET report on Thursday.

samsung foldable phone
FILE – The Samsung Galaxy Fold phone is shown on a screen at Samsung Electronics Co. Ltd.’s Unpacked event in San Francisco, Feb. 20, 2019. VOA

The site collected data from over 38,000 people trading in their phones since October through 2019 to track Apple brand loyalty during the upgrade cycle.

People who chose Samsung repeatedly were in bigger numbers.

Also Read: Oakland Becomes Second City to Ban Facial Recognition Technology

Just 7.7 per cent of Galaxy S9 users switched over to an iPhone and 92.3 per cent remained on the Android operating system (OS). In comparison, 26 per cent of people trading in their iPhone X are moving onto another brand, the report added. (IANS)