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To play Lata in a biopic is dream: Deepti Naval

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Deepti Naval, who has essayed a melange of powerful and memorable roles in Indian showbiz, will be seen playing a singer in the approaching TV show “Meri Awaaz Hi Pehchaan Hai”. She said that she would love to take the opportunity to portray the Nightingale of India, Lata Mangeshkar, in a movie.

“Meri Awaaz Hi Pehchaan Hai”, which also stars Zarina Wahab and Amrita Rao, among others, tells the story of two sisters, Kalyani and Ketki, whose bitter-sweet relationship turns into conflict.

The show’s narrative bears a creepy resemblance to the story of real life sisters and Bollywood’s legendary singers Lata Mangeshkar and Asha Bhosle — but Deepti begs to differ.

“The show is not based on Lata Ji and Asha Ji. There seems to be a similarity between the two stories, but the story of the show is totally different. Though, if given a chance, I would love to play Lata Mangeshkar some time, may be on the big screen,” Deepti told agency.

A bulging face in the entertainment industry for the last three decades, Deepti is best known for her roles in films like “Kamla”, “Chashme Buddoor”, “Angoor”, “Bawandar” and “Freaky Chakra”.

Her natural flair for acting, she says, comes from the fact that she is “greedy” about observing others’ life.

“I like to observe others a lot. I’m very greedy about that. I like to read people’s gestures and implement them into my acting. When I take up a role, I start believing that I’m that person only,” said the 59-year-old.

Talking about “Meri Awaaz Hi Pehchaan Hai”, she said: “It’s high time that something like this is coming to take us back to our roots. It’s a very well-timed show. It’s coming at a time where we have these pop albums which have no content at all and instead have a lot of faffing.

“We have gone away from our basic background and heritage in music which is so rich that the whole world can look at us to learn.”

Deepti believes that the show will remind viewers of the value of Indian classical music, which is something every countryman should be proud of.

“We can’t belittle ourselves. We are losing out on our own Indian classical music while copying them (western musicians). Today, the sound is being replaced by metallic buzz. It’s not something that actually reaches our soul. Everything has become superfluous,” Deepti said.

So will she sing in “Meri Awaaz Hi Pehchaan Hai”?

Deepti said: “No, I don’t think I’m in a position to sing. I just keep humming every time, though. I really envy singers… they can sing and that itself is an expression of every mood. I feel envious of people who have been connected to music throughout their lives.

“As an actor, you are expressing somebody else’s thoughts about life, but as a singer you bring forth what your soul is saying,” she said, adding that while she is happy to come on board for the show, television is not something she wants to put most of her time in.

“Meri Awaaz Hi Pehchaan Hai” will be aired on TV starting March 7.(IANS)(image-buzzintown)

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Time-shift TV Won’t Cut Amount of Live TV, Says Study

The study also found that time-shift TV was used more frequently for watching TV programmes and movies, and not as frequently for watching sports and news. 

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Some of the households were given premium TV channels, which included popular movies and shows without commercial breaks, for six weeks. Pixabay

Time-shift television, a technology that allows people to watch TV shows they missed without presetting devices to record content, may not reduce the amount of time people spend watching live TV and the advertisements on the shows, suggests new research.

The findings, published in the journal Management Science, showed that people with time-shift TV watched slightly more TV overall than they did before having the technology; they did not watch less live TV, and they did not watch fewer advertisements.

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Our findings should interest advertisers as well as cable companies and producers of TV content,” Ferreira added. Pixabay

“Advertisers have been concerned that using time-shift TV would decrease the amount of time people spend watching live TV, which would reduce their exposure to ads,” said study co-author Pedro Ferreira, Associate Professor at Carnegie Mellon University in the US.

“Our findings should interest advertisers as well as cable companies and producers of TV content,” Ferreira added.

For the study, the researchers used a randomised control trial that involved cable customers from more than 50,000 households.

Some of the households were given premium TV channels, which included popular movies and shows without commercial breaks, for six weeks.

In some of those households, consumers were also given access to time-shift TV, which allowed the researchers to observe the effect of the technology on consumers’ consumption of TV.

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The study also found that time-shift TV was used more frequently for watching TV programmes and movies, and not as frequently for watching sports and news. Pixabay

The study found that on average, having access to the premium channels with time-shift TV increased households’ total consumption of TV through viewership of both live and previously aired programmes.

Having time-shift technology did not change the amount of time consumers viewed live TV but boosted the concentration of total TV viewership because viewers used the technology disproportionately more to watch popular programmes.

Also Read: Addition of ‘Interpreter’ Mode on Google Assistant
The study also found that time-shift TV was used more frequently for watching TV programmes and movies, and not as frequently for watching sports and news.

The technology did not change the consumers’ behaviour towards watching advertisements when they watched the original TV channels live, suggesting that consumers did not use the technology to strategically avoid advertisements, the results showed. (IANS)