Wednesday December 11, 2019

“Toilet: Ek Prem Katha” : Actor Akshay Kumar stresses on importance of having Toilets in Homes

The actor also urged all the people who watched the video, but don't have a toilet in home to get them built

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Akshay Kumar, Wikimediia

Mumbai, March 24, 2017: Actor Akshay Kumar says the research work for his upcoming project “Toilet: Ek Prem Katha” has opened his eyes towards the plight of women who have to go to open fields to relieve themselves.

Stressing on the importance of personal hygiene and health, the actor says keeping the house clean and health of one’s family on priority is first step towards attaining the dream of “Swachh Bharat”.

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The actor took to Twitter on Friday to share an over six-minute-long video titled “Soch Aur Shauch”. And says he was shocked by the findings of the research.

He said: “Friends, ‘Swachh Bharat’ is only possible only when ‘ghar’ is swachh and ladies of our family are healthy.”

He said: “I initially wondered if I should talk about this, as I knew many would point out that I am doing this video only for the publicity of my upcoming film. And, you are right. I am doing this film ‘Toilet Ek Prem Katha’, and I do want as much publicity as possible for this particular topic.”

The actor added: “Why should I care about what others think? I feel that thoughts and faeces are both similar. There is no way that you could stop either. It is nature’s call, that you have to answer.”

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He understands the topic might disgust many people, but urged them to watch the video, and brought into light some facts like “Imagine in a super power country like India, more than half of the population especially women can’t go to toilet when they feel the urge because they don’t have toilet in their home”.

“They have to go to open fields because they are family’s respect. They have to go before sunrise, and in case they miss that time they have to wait for the sun to go down to relieve themselves,” said Akshay, adding that men do not have to go through the same struggle to attend to nature’s call.

The father of two also asserted that it leads to several diseases, which then get transferred to children and they die because of them.

He asks: “Is this is our culture?”

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“When you can have kitchen and bedroom under one roof, then why not a toilet? All of this is the result of the direction we think in. Fifty four per cent of the people in our country do not have toilets in their homes and India tops the list globally for unhygienic sanitation practices. The government has built public toilets but these buildings are being used as animal sheds and what not,” said the “Rustom” star.

Akshay feels it is wrong to put everything on the government, and just keep waiting.

“We go to temples, churches, mosques or any holy place and donate money, why can’t we use the same donation to build toilets for poor people?” he asked.

The actor also urged all the people who watched the video, but don’t have a toilet in home to get them built. (IANS)

Next Story

Indian Government Spent Nearly Rs 4Kcr on Swachh Bharat Info, Education

“The Swachh Bharat mission can serve as a model for other countries around the world that urgently need to improve access to sanitation for the world’s poorest."

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swachhata abhiyan
The government's much publicised Swachh Bharat Mission -- which aims to enhance the level of sanitation in India and make the country open defecation free (ODF). Flickr

To make the Swachh Bharat Mission a success, India mobilised huge resources for information, education and communication (IEC) activities, with a new report estimating that the cash expenditure by the government, private sector, and the development community to be between Rs 3,500-4,000 crore in five years since the programme’s launch.

Of this cash spend, around 20 per cent was spent by the erstwhile Union Ministry of Drinking Water and Sanitation, around 35 per cent by the state sanitation departments, around 25 per cent by other government ministries, and around 20 per cent by the private sector and the development sector collectively, said the report by consultancy firm Dalberg Advisors.

Under the Swachh Bharat Mission, the government has shown remarkable ability to leverage resources across the public sector, private sector, media, and civil society, to make sanitation a mass movement in India.

In fact, the study estimates that the Swachh Bharat Mission mobilised a spend equivalent worth Rs 22,000-Rs 26,000 crore in monetary and non-monetary information, education and communication activities.

The researchers reached this figure by identifying the key activities and costs by different actors, modelling the number of “exposures” created, and estimating the investment required if the government were to “buy” these exposures in an efficient market.

An average person living in rural India was exposed to between 2,500-3,300 SBM related messages over the last five years, according to the study titled “An assessment of the reach and value of IEC activities under Swachh Bharat Mission (Grameen)”.

Young Indians
Young Indians want to strengthen the ‘Swachh Bharat’ initiative. Wikimedia Commons

A large majority of these messages were routed via newly constructed toilets, mass media, and the

Swachh Bharat logo. Other significant contributors included ambient media such as wall murals and hoardings, and other conventional channels such as inter-personal communication (IPC), digital media, and cinema.

Since the launch of the Swachh Bharat Mission on October 2, 2014, over 10 crore households toilets have been built in the country, leading to a significant improvement in sanitation coverage and reduction in open defecation.

Since 2014, engagement from the top political and government leadership, especially the Prime Minister, induced catalytic participation across segments, giving the cause of sanitation consistent attention and focus.

This translated into a mission mode approach where a range of government ministries, private sector organisations, the philanthropic ecosystem, civil society, and the media and entertainment sector participated to bring sanitation messaging and awareness to citizens at significant scale.

Also Read: Motorola Launches its First Smart TV in India

When Modi visits the US later this month, the Bill and Melinda Gates Foundation will honour the success of Swachh Bharat that has transformed lives around the country.

“Globally, sanitation-related diseases kill nearly 500,000 children under the age of five every year. Yet despite its importance, sanitation has not received significant attention. A lot of governments are not willing to talk about it, in part because there are not easy solutions.

Before the Swachh Bharat mission, over 500 million people in India did not have access to safe sanitation, and now, the majority do. There is still a long way to go, but the impacts of access to sanitation in India are already being realised,” the Gates Foundation said in a statement.

“The Swachh Bharat mission can serve as a model for other countries around the world that urgently need to improve access to sanitation for the world’s poorest.” (IANS)