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Traditional dance representing cross-cultural connection of India and Paisley

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image source: abhinaya.org

Paisley’s cross-cultural connections took centre stage in a unique blend of traditional and fusion style dance celebrating Indian culture and heritage.

The annual Abhinaya Dance Showcase – held in Paisley for the first time in support of Paisley’s bid for UK City of Culture 2021 – saw almost 80 students of all ages from the West of Scotland perform classical Indian style Bharatanatyam and contemporary dance in front of a packed audience.

Paisley 2021 Bid Director even put a spotlight on Paisley’s ambitions by lighting the traditional festival lamp for the opening ceremony of the event.
The youngest dancers from the Abhinaya Dance Academy then took to the stage, starting a fast-paced extravaganza that featured a traditional peacock dance and fusion style dance-ercise.

The event also saw 15 senior students receive Salangai Pooja, the traditional ankle bells worn by dancers that have completed formal study of Bharatanatyam.

Paisley’s Indian roots are best known through the Paisley Pattern, the town’s global brand which descended from the original kashmiri shawls, made famous by the town’s weavers.

Earlier this year the Paisley Pattern featured in the cross-cultural fashion show in Paisley Abbey in a showcase of students’ work from India and their Scottish counterparts in Glasgow Kelvin College.

And while the town’s bid for UK City of Culture 2021 is retelling Paisley’s unique story of its one time place at the centre of the global textile industry, the town is also building upon its diverse cultural scene.

Councillor Mark Macmillan, chair of the Paisley 2021 Partnership Board, said: “We’ve been getting out into the community finding out what makes Paisley’s culture and discovering some unique gems showcasing the town’s past but also present and future.

“The Abhinaya show was a fantastic mix of Indian and contemporary dance styles, a perfect combination showcasing the town’s cross-cultural links.

“Paisley’s connection to India is important for the town. Our global brand – the Paisley Pattern – is a significant part of our town’s weaving heritage and instantly recognisable today.

“The iconic design, which descended from the original kashmiri shawls, made an enormous impact on the town’s economy during the 1800s, and it’s a key part of the town’s ambitious regeneration plans and the bid for UK City of Culture 2021.”

Mrs Esther Sunija Binu of Abhinaya Dance Academy said: “We were all so proud to showcase the South Asian culture and dance to the town and bringing people from multicultural backgrounds together through culture.

“On behalf of the Abhinaya Dance Academy I would like to thank everyone who has supported us to make this Dance Showcase a grand and a memorable event, especially Jean Cameron, Abhinaya’s dance students, Paisley Town Hall and the Big Lottery Fund. I also like to thank everyone for the appreciative and positive comments after the show; this will encourage students to perform at higher levels.

Credits: http://m.barrheadnews.com/

 

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)