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Twitter India steps in to bridge blood donation gap

Twitter said it will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect the helpline with people across the entire country

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  • Twitter starts a new initiative #BloodMatters
  • This initiative is to create more awareness blood donation and its need in India
  • The step is being applauded and supported by the government as well

Aiming to create more awareness and bridge the demand-supply gap for blood units in India, Twitter India on Tuesday launched a new social initiative called #BloodMatters.

According to a report by the World Health Organisation, only nine million blood units are available annually in India, against a demand of 12 million units. Blood Donors India (@BloodDonorsIN), a voluntary blood donation helpline on Twitter, is the first partner for the Twitter initiative. Through this initiative, Twitter said it seeks to work with more blood donation helplines like @BloodDonorsIN, blood banks, and health institutions across the country to connect and reach a larger audience.

Twitter has launched three types of APIs to facilitate this.
This step will help bridge the blood donation gap in India.

“The platform aims to scale up the volume of blood donation conversation in India, the number of donors, and work with partners that can ensure safe, screened blood can reach those in need in time across India,” Twitter India said in a statement.

With this initiative, people can request for blood donation simply with a tweet to @BloodDonorsIN with their location hashtag, blood type, mobile contact and Twitter handle. People interested to help can follow @BloodDonorsIN and respond or retweet requests for help.

Responding to the initiative in a tweet, Union Health Minister J.P. Nadda said: “I am happy to see Twitter take up this cause to strengthen the overall health and well-being of the country with the #BloodMatters initiative. This will play a powerful role in mobilising resources and strengthening the blood donation drive in India.”

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This will benefit several people and is also supported by the government. Pixabay

With the new initiative, launched ahead of its 12th birth anniversary on Wednesday, Twitter is expanding the reach of the @BloodDonorsIN helpline through Twitter Lite, which provides more data-friendly access to real-time information exchange on blood donations across India.

Twitter will be supporting the implementation of an automated response solution to scale the operations of @BloodDonorsIN, currently run by a group of volunteers.

Twitter said it will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect the helpline with people across the entire country, from the metros to rural India.

There is a lot of gap between blood demand and supply in India. Pixabay

“Giving back has been a priority for Twitter since its inception and we believe the open exchange of information can be a compelling force for good in the world. #BloodMatters is a step in that direction,” Mahima Kaul, Head Public Policy, Twitter India, said in a statement.

“We are humbled to kickstart the initiative with @BloodDonorsIN, a handle that symbolises our mission of positively impacting the world by harnessing the real-time power of Twitter and hope to make a larger impact by extending its reach through Twitter Lite,” Kaul added. IANS

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Big reforms made India fastest growing major economies globally: Garg

It also has enormous implications for emerging markets and developing countries

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The RBI building in Mumbai. Photo credit: AFP/Sajjad Hussain

The major reforms undertaken by the Indian government for raising economic growth and maintaining macroeconomic stability have made the country one of the fastest growing major economies in the world, said Subhash Chandra Garg, Secretary, Department of Economic Affairs (DEA).

Garg was addressing the Special Event hosted by US-India Strategic Partnership Forum on ‘Indian Economy: Prospect and Challenges’ in Washington D.C on Friday.

Indian economy needs big reform.

He said the launch of the Goods and Services Tax (GST) represented an “historic economic and political achievement, unprecedented in Indian tax and economic reforms, which has rekindled optimism on structural reforms.” He further emphasized that India carried-out such major reforms when the global economy was slow.

“With the cyclical recovery in global growth amid supportive monetary conditions and the transient impact of the major structural reforms over, India will continue to perform robustly,” Garg said.

During his meetings, Garg highlighted that the digital age technologies have profound implications for policies concerning every aspects of the economy. It also has enormous implications for emerging markets and developing countries.

Also Read: Biggest Bank Frauds Which Shook The Indian Economy

He expressed that the response to such a transformation will have to shift from ‘catch up’ growth to adoption/adaption of digital technologies for development and growth.

Garg also informed that India has started adopting policies and programmes for transforming systems of delivery of services using digital technologies and connecting every Indian with digital technologies and access through Aadhaar and other such means.

Indian economy should be on rise. www.mapsofindia.com

While citing the example of expanding mobile data access, he mentioned that India is now the largest consumer of mobile data in the world with 11 gigabytes mobile data consumption per month. He informed that India is investing in digital technologies, encouraging private sector to adapt these technologies and also addressing the taxation related issues by introducing equalisation levy.

Garg is currently on an official tour to Washington D.C. to attend the Spring Meetings of the International Monetary Fund and the World Bank and other associated meetings. He is accompanied by Urjit Patel, Governor, Reserve Bank of India and other senior officials. IANS