Thursday July 19, 2018
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Twitter India steps in to bridge blood donation gap

Twitter said it will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect the helpline with people across the entire country

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  • Twitter starts a new initiative #BloodMatters
  • This initiative is to create more awareness blood donation and its need in India
  • The step is being applauded and supported by the government as well

Aiming to create more awareness and bridge the demand-supply gap for blood units in India, Twitter India on Tuesday launched a new social initiative called #BloodMatters.

According to a report by the World Health Organisation, only nine million blood units are available annually in India, against a demand of 12 million units. Blood Donors India (@BloodDonorsIN), a voluntary blood donation helpline on Twitter, is the first partner for the Twitter initiative. Through this initiative, Twitter said it seeks to work with more blood donation helplines like @BloodDonorsIN, blood banks, and health institutions across the country to connect and reach a larger audience.

Twitter has launched three types of APIs to facilitate this.
This step will help bridge the blood donation gap in India.

“The platform aims to scale up the volume of blood donation conversation in India, the number of donors, and work with partners that can ensure safe, screened blood can reach those in need in time across India,” Twitter India said in a statement.

With this initiative, people can request for blood donation simply with a tweet to @BloodDonorsIN with their location hashtag, blood type, mobile contact and Twitter handle. People interested to help can follow @BloodDonorsIN and respond or retweet requests for help.

Responding to the initiative in a tweet, Union Health Minister J.P. Nadda said: “I am happy to see Twitter take up this cause to strengthen the overall health and well-being of the country with the #BloodMatters initiative. This will play a powerful role in mobilising resources and strengthening the blood donation drive in India.”

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This will benefit several people and is also supported by the government. Pixabay

With the new initiative, launched ahead of its 12th birth anniversary on Wednesday, Twitter is expanding the reach of the @BloodDonorsIN helpline through Twitter Lite, which provides more data-friendly access to real-time information exchange on blood donations across India.

Twitter will be supporting the implementation of an automated response solution to scale the operations of @BloodDonorsIN, currently run by a group of volunteers.

Twitter said it will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect the helpline with people across the entire country, from the metros to rural India.

There is a lot of gap between blood demand and supply in India. Pixabay

“Giving back has been a priority for Twitter since its inception and we believe the open exchange of information can be a compelling force for good in the world. #BloodMatters is a step in that direction,” Mahima Kaul, Head Public Policy, Twitter India, said in a statement.

“We are humbled to kickstart the initiative with @BloodDonorsIN, a handle that symbolises our mission of positively impacting the world by harnessing the real-time power of Twitter and hope to make a larger impact by extending its reach through Twitter Lite,” Kaul added. IANS

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Election Integrity Forces Twitter to Delay Account Verification Process

Twitter CEO Jack Dorsey has also acknowledged that the system "needs a complete reboot"

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Twitter is currently focused on information quality ahead of the elections.
Twitter is currently focused on information quality ahead of the elections. Pixabay

Looming elections in Pakistan, the US, Brazil and India have forced Twitter to shelve its public account verification programme as the micro-blogging platform is busy tackling the spread of fake news and misinformation, the company said on Wednesday.

Twitter “does not presently have the bandwidth” to overhaul its verification system and provide a blue checkmark to true accounts, said Kayvon Beykpour, Product Head, in a series of tweets.

“We’ve heard some questions recently about the status of verification on Twitter, so wanted to address directly. Updating our verification programme isn’t a top priority for us right now (election integrity is),” Beykpour said.

“I don’t believe we have the bandwidth to address this holistically without coming at the cost of other priorities and distracting the team,” Beykpour added.

Pakistan goes to the polls on July 25, Brazil in October, the US mid-term in November and India early next year.

Twitter
Twitter on a smartphone device. Pixabay

Twitter in November paused public verification because it wanted to address the issue that verifying the authenticity of an account was being conflated with endorsement.

“Our intention was to hit the brakes until we had a fix across policy/enforcement/product.

“Though we’ve made a lot of progress towards a holistic solution, the truth is that this work is still incomplete and we’re choosing not to prioritise it just now,” Beykpour noted.

Also Read: Twitter Suspends 2 Accounts Linked to Russian Intelligence After Hacking Indictment

Twitter is currently focused on information quality ahead of the elections.

“This focus will help us move faster on what we think is most important. After we make more progress, we plan to address Verification,” the Twitter product head said.

Twitter CEO Jack Dorsey has also acknowledged that the system “needs a complete reboot”. (IANS)