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Twitter India steps in to bridge blood donation gap

Twitter said it will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect the helpline with people across the entire country

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
  • Twitter starts a new initiative #BloodMatters
  • This initiative is to create more awareness blood donation and its need in India
  • The step is being applauded and supported by the government as well

Aiming to create more awareness and bridge the demand-supply gap for blood units in India, Twitter India on Tuesday launched a new social initiative called #BloodMatters.

According to a report by the World Health Organisation, only nine million blood units are available annually in India, against a demand of 12 million units. Blood Donors India (@BloodDonorsIN), a voluntary blood donation helpline on Twitter, is the first partner for the Twitter initiative. Through this initiative, Twitter said it seeks to work with more blood donation helplines like @BloodDonorsIN, blood banks, and health institutions across the country to connect and reach a larger audience.

Twitter has launched three types of APIs to facilitate this.
This step will help bridge the blood donation gap in India.

“The platform aims to scale up the volume of blood donation conversation in India, the number of donors, and work with partners that can ensure safe, screened blood can reach those in need in time across India,” Twitter India said in a statement.

With this initiative, people can request for blood donation simply with a tweet to @BloodDonorsIN with their location hashtag, blood type, mobile contact and Twitter handle. People interested to help can follow @BloodDonorsIN and respond or retweet requests for help.

Responding to the initiative in a tweet, Union Health Minister J.P. Nadda said: “I am happy to see Twitter take up this cause to strengthen the overall health and well-being of the country with the #BloodMatters initiative. This will play a powerful role in mobilising resources and strengthening the blood donation drive in India.”

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This will benefit several people and is also supported by the government. Pixabay

With the new initiative, launched ahead of its 12th birth anniversary on Wednesday, Twitter is expanding the reach of the @BloodDonorsIN helpline through Twitter Lite, which provides more data-friendly access to real-time information exchange on blood donations across India.

Twitter will be supporting the implementation of an automated response solution to scale the operations of @BloodDonorsIN, currently run by a group of volunteers.

Twitter said it will also amplify the real-time communication efforts of the handle with verification, promotion on Twitter, and use Twitter Lite to connect the helpline with people across the entire country, from the metros to rural India.

There is a lot of gap between blood demand and supply in India. Pixabay

“Giving back has been a priority for Twitter since its inception and we believe the open exchange of information can be a compelling force for good in the world. #BloodMatters is a step in that direction,” Mahima Kaul, Head Public Policy, Twitter India, said in a statement.

“We are humbled to kickstart the initiative with @BloodDonorsIN, a handle that symbolises our mission of positively impacting the world by harnessing the real-time power of Twitter and hope to make a larger impact by extending its reach through Twitter Lite,” Kaul added. IANS

Next Story

Micro-blogging Site Twitter to Audit Developers Using Data From App

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Micro-blogging site Twitter has decided to audit app developers who use data from its platform, as business and research boosting tools to make sure it gets paid for the information delivered.

Starting June 19, developers that use recent tweets from or mention a user more than 100,000 times per day, will have to submit their apps to Twitter for review.

“The goal is ensuring that our platform is safe and promoting the privacy and safety of our users, and providing a level playing field commercially,” TechCrunch quoted Yoel Roth, Head of site integrity, Twitter as saying on Tuesday.

Developers found to be violating Twitter’s policies would be booted from the platform, while those who fail to file for review will be capped at 100,000 requests per day for the user timeline and mentions application programming interfaces (APIs) of Twitter.

“We’re fundamentally different than other platforms that have APIs since almost everything that happens on our service is public,” Roth explained.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Developers who use Twitter data as business tools for customer services or social media monitoring, will have to pay and enter a commercial licencing agreement with the platform with an undisclosed custom price-range based on usage.

“Twitter refused to even specify the range those prices fall into, which won’t win it any extra trust,” the report said.

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If a developer in question presents legitimate consumer-use cases, like running a third-party Twitter client or doing research, it will be granted free access to the API at the same rate they have today.

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem, the report added. (IANS)