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Uber launches #SwitchToPool Campaign in Six Cities in India to Promote Carpooling

Uber will encourage more riders to use uberPool by making it the default option on the app for riders

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Uber cab. VOA

New Delhi, December 12, 2016: In its bid to promote carpooling, online cab service provider Uber on Monday launched #SwitchToPool campaign in six cities — New Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad and Chennai — where it currently provides its uberPOOL facility.

With uberPOOL, the company aims to find a solution to the rising pollution levels and congestion in the Indian cities.

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“Our experience across cities in India and globally shows that alternate methods of commute, carpooling and ride-sharing have made a tangible difference. Today, more than 20 per cent of our rides are on uberPOOL in the cities where we offer the service,” said Amit Jain, President of India and South Asia, Uber, in a statement.

Uber will encourage more riders to use uberPool by making it the default option on the app for riders and rolling out special ‘pledge and win offers’ through the end of the year.

The company will also share the impact made by riders across India on the environment by switching to pool through a live microsite that will be updated on a daily basis.

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Additionally, riders will get a weekly update on their personal contribution to encourage them to continue to be part of the solution.

This is how it works.

Input your destination, select the uberPOOL option and each pool ride can accommodate you and one or two other passengers heading in the same direction.

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“Shared rides are up to 50 per cent cheaper than travelling solo on uberGO, irrespective of the destination and adds just a couple of minutes to the total ride time,” the company said.

As part of the #SwitchToPOOL campaign, Uber will also announce promotional offers to raise awareness among citizens. (IANS)

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Uber Incorporates Several Changes to its App for Drivers to Improve their Experience

Earlier in May, ride-hailing drivers in cities across the US went on strike to protest unfair pay, poor working conditions and lack of transparency from Uber

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Uber, bengaluru
Photo shows an exterior view of the headquarters of Uber in San Francisco. (VOA)

Amid rising tensions over workers rights, global ride-hailing major Uber has incorporated several changes to its app for drivers to improve the experience for both newer as well as seasoned drivers.

Uber is testing out several new features for drivers, including a scrolling feed of promotions and gamified ‘quests’ that would be viewable before drivers sign in to start driving, The Verge reported on Thursday.

For newer drivers, there would be a ‘simulated trip’ to walk them through the virtual steps of their first ride before they commit to actually picking up passengers.

The update on Uber’s app comes at a time when ride-hailing drivers are supporting legislation in California that would reclassify them as employees rather than contractors.

The app would also give notifications to drivers for longer than average trips.

Uber app.

When drivers need to cancel a trip, the app would allow them to specify the reasons why – while a new feature would automatically accept the next trip to help the drivers earn the ‘consecutive trip’ bonus paid out by Uber, the report said.

Critics have dismissed these ‘gamified’ features as psychological tricks meant to keep drivers on the road longer.

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However, Uber argues that these features are popular with drivers because they often put more money in their pockets.

Earlier in May, ride-hailing drivers in cities across the US went on strike to protest unfair pay, poor working conditions and lack of transparency from Uber. (IANS)