Global ride-sharing major Uber on Wednesday launched “Uber Vouchers” for businesses globally including in India.
Developed on the “Uber for Business (U4B)” platform, the “Vouchers” are now being made available in most countries where Uber operates, the company said in a statement.
“As companies look for new technology and novel ways to engage with consumers, ‘Vouchers’ provide a perk that businesses know their customers will use,” said Ronnie Gurion, General Manager and Global Head, Uber for Business.
The “Vouchers” can be sent over email, social media and mobile messaging.
These come with discounted trips and options to create “Voucher” programmes customise in terms of budget, specified pick-up and drop-off locations as well as a set time for an offer.
To streamline reporting and billing, businesses will be able to maintain records of how many “Vouchers” were redeemed or used within a dedicated dashboard.
No personal rider information of the person using the “Voucher” would be shared, the company added.
Chinese handset maker Realme and South Korean major Samsung have the lowest return rates among all smartphone brands in India, a survey by CyberMedia Research (CMR) said on Thursday.
The “CMR MICI” survey that included 4,000 smartphone owners across top eight Indian cities, focused on smartphone purchase process, key smartphone specs of priority, as well as issues with post-sales service, including repairs or replacements.
“The return rates in smartphone brands provide a measure of consumer satisfaction with their current brand and, in turn, implies that the brands have been able to excel in meeting consumer expectations. Our survey findings report the lowest return rate for brands, such as Realme and Samsung, in comparison to the prevailing industry average,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, said in a statement.
The lowest return rates are determined by the first visit to the brand’s service centre within the first six months of purchase, for either repair or replacement, by both online as well as offline buyers.
Around three per cent of the total smartphone users visited a service centre for the first time within the first six months of their smartphone purchase, during the in-warranty period.
When it comes to looks, design and feel, users of Vivo are most satisfied (99 per cent), followed by OPPO and Realme users (98 per cent each), and at third place, Xiaomi with 97 per cent satisfaction.
Across smartphone brands, users are excited about the design aesthetics, camera performance and build quality that phones sport across price bands.
Users indicated more satisfaction with intangible factors that they associate with their smartphones, including reliability and performance.
“In order to win consumer mindset, smartphone brands need to invest in getting not just product design and product quality right, but they must ensure overall brand experience, and service quality right,” Ram added.
When it comes to reliability, Realme users rank their smartphones high (90 per cent), followed by Samsung (88 per cent) and Vivo (87 per cent). (IANS)