UNESCO Director General Irina Bokova said that yoga is in the list of elements to be considered by the Intangible Heritage Committee for inscription on UNESCO’s register.
Bokova told a newspaper that a lot of her friends have benefited both spiritually and physically by practicing yoga in difficult times. It is a unique living tradition of India.”
The Indian mission said “Yoga is practiced by 250 million worldwide, including the three million in France. This art of right living was perfected and practiced in India thousands of years ago and the foundations of yoga philosophy were written down in the Yoga Sutra of Patanjali in 200 AD”.
Modi was instrumental in getting the United Nations to declare June 21 as the International Yoga Day which is endorsed by 175 members of the UN . He is also expected to unveil a portal on yoga in France on April 10, reported Times of India.
If selected, yoga will become the 31st intangible cultural heritage that has been listed from India so far with UNESCO.
Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday.
Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.
The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC (User Generated Content) platforms like TikTok and with such as penetration, OTT entertainment apps have become the ‘most-penetrated’ app category for smartphone users in India after social networking, chatting and e-commerce Apps, revealed the report by market research firm techARC.
“Over the past three years, we have seen a lot of enablement both from the smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT entertainment services as well as consumption.
“While 4G has undoubtedly created this category, it has been complemented by the smartphone industry that has innovated to save every micron on the screen for full-screen viewing, backed by a powerful battery and stereophonic sound,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.
One of the main factors for Hotstar’s growth has been its sports content, especially cricket.
Meanwhile, Amazon Prime Video has slightly better penetration than Netflix in India. Prime Video penetration is 15 per cent as compared to 13 per cent of Netflix.