Thursday February 27, 2020

UNESCO may soon declare Yoga as Indian heritage

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By Newsgram Staff Writer

UNESCO Director General Irina Bokova said that yoga is in the list of elements to be considered by the Intangible Heritage Committee for inscription on UNESCO’s register.

Bokova told a newspaper that a lot of her friends have benefited both spiritually and physically by practicing yoga in difficult times. It is a unique living tradition of India.”

The Indian mission said “Yoga is practiced by 250 million worldwide, including the three million in France. This art of right living was perfected and practiced in India thousands of years ago and the foundations of yoga philosophy were written down in the Yoga Sutra of Patanjali in 200 AD”.

Modi was instrumental in getting the United Nations to declare June 21 as the International Yoga Day which is endorsed by 175 members of the UN . He is also expected to unveil a portal on yoga in France on April 10, reported Times of India.

If selected, yoga will become the 31st intangible cultural heritage that has been listed from India so far with UNESCO.

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Samsung Mobile Tops the List of the Most Desired Brand in India: TRA

The most desired brand in India is now Smasung Mobile

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Samsung Mobile is the most desired brand in India followed by Apple iPhone, according to a report released by TRA Research. Lifetime Stock

Samsung Mobile is the most desired brand in India followed by Apple iPhone, according to a report released by TRA Research on Wednesday.

This is the fourth time Samsung Mobile has been crowed the most desired brand after it topped the list in 2013, 2015 and 2018.

Further, the diversified brand of Samsung features at third rank in the consumer electronics category. Sony TV, the general entertainment channel, has entered the top 10 brands for the first time and is placed fourth.

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This is the fourth time Samsung Mobile has been crowed the most desired brand after it topped the list in 2013, 2015 and 2018. Pixabay

Automobile major Maruti Suzuki took the fifth spot followed by technology major Dell in the sixth rank.

“Indian brands dominate the top 100 of India’s Most Desired list featuring 42 brands, followed by 15 American, 12 Japanese and 11 South Korean brands. 6 German brands also feature of which three luxury car brands dominate the list. 4 UK brands make it to top 100, and and the three Chinese brands which are included in the list are from the mobile phone category,” the report said.

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N. Chandramouli, CEO, TRA Research, said: “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level.”

The Most Desired Brand 2020 lists 1,000 brands across 326 categories and 39 super categories. (IANS)