Tuesday March 20, 2018

Urban Theka- Offering the vibrant tradition and culture rooted in Punjab

The store, ‘Urban Theka’ is an amalgamation of Punjab’s colourful, humorous and vibrant life

Urban Theka, Chandigarh Source: Youtube

Chandigarh: This is one thing that Punjabis don’t mind wearing on their sleeves – ‘Punjabiat’. Even the younger generation of Punjabis, be it in India or abroad, are quite inclined to do so.

With the demand for traditional Punjabi things, which are packaged in tune with the times and latest demand, increasingly in the last few years, stores dealing with traditional items and even catchy Punjabi one-liners are creating business out of the demand.

In a leading mall in Chandigarh, where top brands vie with each other for maximum footfalls and selling trendy and latest stuff, a new store has taken up the challenge of offering the vibrant tradition and culture rooted in Punjab.

From the signboard at the entrance, which proudly proclaims ‘Theka Khushiyaan Da’ (Vend of happiness), the store, ‘Urban Theka’, is an amalgamation of Punjab’s colourful, humorous and vibrant life.

This ‘mini Punjab’ guarantees you a true and raw taste of Punjab. Located on the second floor in Elante Mall, this store can be spotted from a distance, thanks to its bright ambience, handmade figurines and ‘phulkaris’.

Related article: Punjab Grill: One stop for all Punjabi food cravings

“Our opening coincided with Baisakhi — Punjab’s colourful festival. The happiness surrounding Baisakhi goes well with the theme of ‘Urban Theka’,” I. P. Singh, an entrepreneur, who along with his wife, Sunny Thakral, has painstakingly put together the concept, told IANS.

The husband-wife duo say that the “idea is to merge Punjab’s age- old rural culture with its modernity”.

The trend was started over a decade ago by popular brand ‘1469’ which cashed on the demand for ‘anything Punjabi’. Its ‘Pure Punjabi’ brand of T-shirts have been a runaway hit among youth and even the older ones.

The ‘Urban Theka’ store reminds one of the Punjabi folklore and traditions with ladies weaving and embroidering dupattas in phulkaris, men and women doing the ‘bhangra’ and men with ‘dhols’, ‘chimtas’ and ‘sapps’ (traditional musical instruments).

“You get a feel of rural Punjab. One can see beautifully chiselled figurines of Punjabi women churning butter using ‘madhaani’ (traditional butter-making equipment), women using the ‘charkha’ and the like.

The store also takes you to the times of ‘Bhai Kanhaiya’, a Sikh sevadar who served water to the Mughal enemy forces injured in the war against the Sikh forces. Punjab’s history is highlighted through figurines and busts of personalities like ‘Mai Bhago’, ‘Banda Bahadur’, a life size statue of ‘Maharaja Ranjit Singh’ and many more,” Singh said.

Other items in the store like ‘bantey’ (marbles), ‘gulli danda’ and ‘gulail’ are sure to take you down memory lane and revive childhood memories.

To catch the fancy of the youth, the store sells funky T-shirts with quirky text like “Dheet (stubborn) by Nature” and “Installing muscles – Bass Vekhi chall”. The price ranges from Rs.500 to Rs.1,500.

The outlet has been curated with accessories that incorporate a good, humorous style, so typical of Punjab, which makes it a “must own”.

Miniature trucks have an authentic look with mis-spelt one-liners like ‘Use Diaper at Night’ imitating the ones to be spotted on the highways. ‘Drink Responsibly – Dullann na Deyo’ (Don’t let it spill).

Pre-stitched parnas and turbans make it one of the only shops to be selling turbans in malls. Also, phulkari dupattas, artistically embroidered by women in the villages of Patiala, are displayed. The store directly deals with the craftsmen embroidering phulkaris and designing juttis, eliminating the middlemen.

“Urban Theka is not only displaying the culture of Punjab in a unique way but is also helping in reviving the diminishing art and craft in Punjab. It is quite a refreshing store,” Anuradha Kumar, a shopper who happened to cross the store and got attracted to have a “look in”.

The statement outside the trial room says ‘Try Maar Lai’. A car sticker ‘Caution – Peg Lagga’ for the back-screen. Coasters are no less: ‘Aao Bhaino Chugli Kariye’ (Come sisters, let’s gossip).

The brand ‘1469’ has been the pioneer in promoting traditional items, especially clothes and accessories, to the youth in a big way through its stores and online sales.

In Chandigarh’s Sector 17, the ‘1469’ store attracts many customers who want to wear their ‘Punjabiat’ on their sleeve, literally!

The store and some other shops like this sell traditional ware in Punjab and Haryana.

While these stores have been around for nearly a decade, earlier it was the Punjab government-run ‘Phulkari’ stores which sold traditional items – from Punjabi juttis to phulkari duppattas and suits.

With bright, colourful items being sold, there’s never a dull moment in ‘Urban Theka’, ‘1469’, ‘Phulkari’ or other places with traditional stuff for sure. (IANS)

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Kejriwal exposed as a liar: BJP leader

He also accused Kejriwal of hatching a conspiracy to mislead people by playing the emotional card of apology

Delhi CM Arvind Kejriwal, VOA
  • Arvind Kejriwal apologised to Bikram Singh Majithia
  • BJP leader says that this apology established himself
  • BJP also alleged that Kejriwal did nothing while state aced so many problems

A day after Delhi Chief Minister Arvind Kejriwal apologised to former Punjab Minister Bikram Singh Majithia for alleging that he was involved in the drug trade, the BJP Delhi unit on Friday said he has exposed himself as a “liar”.

The BJP also alleged that he was doing nothing even while the people of the national capital were facing a number of issues due to sealing.

Arvind Kejriwal apologized to Bikram Singh Majithia. IANS

Addressing a press conference here, Bharatiya Janata Party (BJP) Delhi unit President Manoj Tiwari said: ” What we have been saying for long has been proved today. He is a liar. He has apologised to Majithia for making false allegations against him.”

“He is on his way to apologise to (Union Finance Minister) Arun Jaitley ji and (Union Transport Minister) Nitin Gadkari ji for making false allegations,” the BJP leader said. Kejriwal is facing defamation cases in court for levelling allegations against Jaitley and Gadkari.

Also Read: BJP Protests Outside Sisodia’s Residence, Demands Kejriwal’s Resignation

The Aam Aadmi Party (AAP) chief on Thursday apologised to the Shiromani Akali Dal leader in Punjab for making allegations of involvement in the drug trade, following which the latter said that he will withdraw a defamation suit filed in an Amristar court.

Tiwari, who represents the northeast Delhi constituency in the Lok Sabha, accused Kejriwal of misleading the people over the ongoing sealing drive in the national capital.

BJP MLA Vijender Gupta accused the AAP chief of only rendering “lip service” on the sealing drive and urged the Chief Minister to hold an all-party meeting with the Supreme Court-appointed Monitoring committee overseeing the drive.

“Since December last, Kejriwal is only doing lip service on the issue of sealing drive. He has done nothing to stop it,” Gupta, the Leader of Opposition in the Delhi Assembly, said.

He said that though Lt Governor Anil Baijal cleared the file for notifying 351 roads in the capital on February 8, the matter is still pending. “Why hasn’t he (Kejriwal) notified the 351 roads in the last 45 days?” Gupta asked.

BJP leaders are calling this apology a gimmick.

He also accused Kejriwal of hatching a conspiracy to mislead people by playing the emotional card of apology. Gupta warned the Monitoring Committee members not to act outside the law and said: “If the monitoring committee acts against law, then the BJP will oppose it.”

“We are going to inform the three municipal corporations of Delhi not to follow the commands of the Monitoring Committee if it goes against the law,” he said. “The MCDs should approach the court and also make Kejriwal a party,” the BJP leader added. IANS