Tuesday March 26, 2019

Actor Varun Dhawan Thinks That Film Industry Now Harness The Concept of Digital India

On his favourite social media personality, he said: "It is ‘The Rock', Dwayne Johnson. I think we all have something to learn from that man."

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Varun Dhawan, Koffee with Karan
Film industry has woken up to importance of Digital India: Varun Dhawan.

Actor Varun Dhawan says the Indian film industry is now harnessing the power of the Internet to reach the masses.

The “Badlapur” actor, who connects to his fans via social media frequently, received the Best Digital Personality of the Year Award at the Digital Marketers’ Awards by IAMAI and moneycontrol here on Wednesday, read a statement.

Varun Dhawan then took to answering a few questions, talking about trolls, media personalities and about India going digital.

Bollywood Actor Varun Dhawan
Varun Dhawan.

He said: “Most of the youth is on the Internet. In fact, when I was shooting for my film ‘Sui Dhaaga…’ in Chanderi, most televisions didn’t work and there were no cinemas. But everyone had high-speed internet, which is probably how they know me; through my songs and videos on YouTube.

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“Digital India is way bigger than we think and our film industry has woken up to its importance and now uses it to reach out to the masses.”

On his favourite social media personality, he said: “It is ‘The Rock’, Dwayne Johnson. I think we all have something to learn from that man.” (IANS)

Next Story

Is Internet Usage In India Calculated In A right Manner?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

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According to Mohanty, Internet usage is calculated based on the number of people using Internet. Pixabay

If we look at government or independent research figures, Internet users in India are growing exponentially — currently hovering around 560 million and likely to cross 600 million by the end of the year.

According to the Telecom Regulatory Authority of India (TRAI), India has amn Internet subscriber base of nearly 560 million, including 482 million broadband subscribers – which means 43 per cent overall Internet penetration.

The country has 366 million Internet subscribers in urban locations and 194 million in rural areas, says the latest TRAI report that came out in December.

The “ICUBETM 2018” report from market research firm Kantar IMRB said this week that the number of Internet users in the country will reach 627 million by the end of this year.

The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap.

For example, if a person in a family has 2 mobile numbers and he or she uses multiple devices for Internet access, how is that accounted for?

According to industry experts, the research methodology to derive the average number of Internet users would entail a large-format survey.

“Such a survey would typically cover 50,000 to 1,00,000 households in India, spread across urban and rural India, and covering all socio-economic classes (SEC) segments,” says Satya Mohanty, Head-User Research Practice, CyberMedia Research (CMR).

According to Mohanty, Internet usage is calculated based on the number of people using Internet.

“Therefore, if in one household, there are three people using one device PC/smartphone, then it is calculated as three users instead of one user,” he told IANS.

internet
The numbers are overwhelming but when it comes to the methodology behind deriving the average number of Internet users, there appears some gap. Pixabay

The average number of users derived from the sample survey is extrapolated to the total number of households in India to find out total number of users.

“For example, consider that the survey findings point to the average number of Internet users per household being 2.5. And, in India, there is 250 million households. Replicating the average figure of 2.5 with the total number of households, we have 625 million Internet users in India,” Mohanty elaborated.

According to Kantar IMRB, their latest “ICUBETM 2018” report covered over 70,000 individuals, selected through a sampling process across over 400 urban areas and more than 1,500 rural locations.

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“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile”. Pixabay

“ICUBE members are of users and not subscribers. Thus people carrying multiple phones will be counted as a single user,” Biswapriya Bhattacharjee, Executive Vice President, Kantar IMRB, told IANS.

Similarly, Bhattacharjee added, a person using his or her spouses/parents’ phone for Internet access will also be counted as an Internet user.

One thing, however, is clear: the data usage is growing thanks to Reliance Jio, along with the increasing number of smartphone and entry-level feature phone users.

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“Jio has been a transformative force in enabling digital inclusion, by connecting the unconnected. Since its foray, Jio has achieved a remarkable feat of covering 95 per cent of India’s population with aggressive 4G network roll-out aided by innovative pricing strategy,” Prabhu Ram, Head-Industry Intelligence Group, CMR, told IANS.

“As data costs plummeted, more Indians than ever before are experiencing broadband for the first time on mobile,” Ram added. (IANS)