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WATCH : Can Ostrich Fly? The offbeat story will let you think the unthinkable

The message is empowering and leaves an indelible imprint on one’s mind. How many times do we give up thinking the unfeasibility of the work?

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April 04, 2017:

‘Ostrich cannot fly’ – a well-acknowledged fact vindicated by science. We all have been living by this fact for over a millennium, but what happens if someday you get to perceive the unperceived, explore the unexplored, touch the untouched? Will it not transform your consciousness?

It is common to see the brands selling their products aggressively through the way of advertisements but uncommon to see brands stepping ahead of the marketing pedagogy and creating an undying imprint on the viewer’s mind. Samsung is the one brand which thrived to dwell a sense attaining the unattainable through its ‘DO What You Can’ advertisement. The ad was exhibited at the unpacked event by Samsung where they uncovered their new iconic phones and virtual reality gear. The ad has nearly 800,000 views on YouTube since being shared on Wednesday and was applauded on social media for its stirring message.

The new ad features a determined ostrich trying to fly. An ostrich by coincidence puts on a Virtual Reality gear playing a flight simulator video.

A still from Samsung #Dowhatyoucan Commercial
Still 2nd from Samsung #Dowhatyoucan Commercial

Consequently, he is induced to fly after watching the compelling video.

Still 3rd from Samsung #Dowhatyoucan Commercial

The ostrich seeks myriad of endeavors and fails.

Still 4th from Samsung #Dowhatyoucan Commercial
Still 5th from Samsung #Dowhatyoucan Commercial

The unshakeable spirit of the bird finally bears fruit at the end of the advertisement. The day finally comes when the bird spread its wings and takes off in the clinch of azure sky and the brisk wind.

Still 6th from Samsung #Dowhatyoucan Commercial
Still from Samsung #Dowhatyoucan Commercial

At the end of the advertisement, a message displays “So you can do what can’t be done” with a hashtag –  “#DoWhatYouCan’t”.

The message is empowering and leaves an indelible imprint on one’s mind. How many times do we give up thinking about the unfeasibility of the work? Well, immeasurable times or it wouldn’t be wrong to say that we have been living within the bounds defined long ago. The advertiser through the advertisement tried to correlate the ceased spirit of ours with the flightless bird. However, through the use of visuals, the bird is shown taking off in the end. The flight further enumerates the undying spirit of the bird despite knowing his limits, the bird flew high in the sky.

WATCH: Samsung #DoWhatYouCan’t Commercial

By Naina Mishra of Newsgram, Twitter: Nainamishr94

 

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Mahalaya: Beginning of “Devipaksha” in Bengali Celebration of ‘Durga Puja’

“Mahalaya” is the auspicious occasion that marks the beginning of “Devipaksha” and the ending of “Pitripaksha” and heralds the celebration of Durga Puja

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Mahalaya morning in Kolkata. Flickr
  • Mahalaya 2017 Date: 19th september.
  • On Mahalaya, people throng to the holy river Ganges in order to pay homage to their ancestors and forefathers; which is called ‘Torpon’
  • Mahalaya remains incomplete without the magical chanting of the scriptural verses from the ‘Chandi Kavya’ that is broadcasted in All India Radio
  • The magic is induced by the popular Birendra Krishna Bhadra whose voice makes the recitation of the “Chandi Kavya” even more magnificent

Sept 19, 2017: Autumn is the season of the year that sees the Hindus, all geared up to celebrate some of the biggest festivals of India. The festive spirit in the Bengalis all enthused to prepare for the greatest of the festivals, the ‘Durga Puja’.

About Mahalaya:

Mahalaya is the auspicious occasion that marks the beginning of “Devipaksha” and the ending of “Pitripaksha,” and this year it is celebrated on September 19.

Observed exactly a week before the ‘Durga Puja’, Mahalaya is the harbinger of the arrival of Goddess Durga. It is celebrated to invoke the goddess possessing supreme power! The goddess is invited to descend on earth and she is welcomed with devotional songs and holy chants of mantras. On this day, the eye is drawn in the idols of the Goddess by the artisans marking the initiation of “Devipaksha”. Mahalaya arrives and the countdown to the Durga Puja begins!

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The day of Mahalaya bears supreme significance to the Bengalis. The day is immensely important because on this day people throng to the holy river Ganges in order to pay homage to their ancestors and forefathers. Clad in white dhotis, people offer prayers and take dips in the river while praying for their demised dear ones. The ritual is popular as “Torpon”.

Mahalaya
An idol-maker in progress of drawing the eye in the idol of the Goddess. Wikipedia

As per Hindu myth, on “Devipaksha”, the Gods and the Goddesses began their preparations to celebrate “Mahamaya” or Goddess Durga, who was brought upon by the trinity- Brahma, Vishnu, and Maheshwara; to annihilate the fierce demon king named Mahishasura. The captivating story of the Goddess defeating the demon got popularized with the goddess being revered as “Durgatinashini” or the one who banishes all the evils and miseries of the world. The victory of the Goddess is celebrated as ‘Durga Puja’.

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Mahalaya remains incomplete without the magical chanting of the scriptural verses from the ‘Chandi Kavya’ that is broadcasted at dawn in All India Radio in the form of a marvelous audio montage enthralling the souls of the Bengalis. Presented with wonderful devotional music, acoustic drama, and classical songs- the program is also translated to Hindi and played for the whole pan-Indian listeners.

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Mahalaya
Birendra Krishna Bhadra (1905-1991). Wikipedia

The program is inseparable from Mahalaya and has been going on for over six decades till date. The magic is induced by the popular Birendra Krishna Bhadra whose voice makes the recitation of the “Chandi Kavya” even more magnificent! He has been a legend and the dawn of Mahalaya turns insipid without the reverberating and enchanting voice of the legendary man.

Mahalaya will keep spreading the magic and setting the vigor of the greatest festival of the Bengalis- the Durga Puja, to worship the supreme Goddess, eternally.

                 “Yaa Devi Sarbabhuteshu, Shakti Rupena Sanhsthita,

                     Namastaswai Namastaswai Namastaswai Namo Namaha.”

– by Antara Kumar of NewsGram. Twitter: @ElaanaC