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Ways to make your brand successful-Book review

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Editor: Anisha Motwani; Publisher: Rupa; Pages: 283;

In today’s age branding is one of the most important questions that are asked of a product. Even just to thrive in a competitive market, one needs a successful brand.

For Anisha Motwani, the idea for the book began with a simple question: How is it that in a diverse, challenging and often predictable market like India, a handful of companies are doing an excellent job of attracting consumers and creating business value for themselves?

To answer this, she began digging deeper. “I realised that most of the (successful) companies have done something out of the ordinary and, in the process, they have stormed and shaken up the market, transforming stale categories into vibrant ones.”

Motwani, a business strategist, speaker and columnist, developed that simple question into a book from which people could benefit. As she put it: “This book create(s) a reservoir of success stories that can benefit others who are equally hungry for knowledge.”

The book has categorised companies into three parts — entrepreneur, challenger and legacy.

It has included brands like PVR, MakeMyTrip, Radio Mirchi, Real, Tata Tea, Sprite, Axis Bank, XUV500, Kurkure, Honda Motors, Sensodyne, Idea Cellular, Ford EcoSport, Fiama Di Wills, Cadbury, Kissan, MTR, Raymond, Saffola and The Times of India.

The book, however, does not mention any technology brand.

It also talks about the whole gamut of challenges the companies face, both internal and external which often become stumbling blocks to growth.

“I felt that if the wisdom of this handful of companies could be made available to a wider public, it would help many more people, in turn, become winners in their own spheres,” she said.

While going through the chosen companies, she discovered that it was possible to put a method on how to learn from these brands, how, as she puts it, one can storm the norm.

“I was clear that each brand story had to be authored by the people who were behind the wheels of the business, the people who conceptualised and executed game-changing strategies.”

The examples given in the book are business stories which were tried and tested. The narrative is not templated and typecast in a rigid format. “Since the individual stories have been crafted by different people, it was felt that the flavour needed to be retained in the final output.”

(Aparajita Gupta can be contacted at aparajita.g@ians.in)(IANS)(Image-studioabd.com)

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OPPO F9 Pro, Latest Smartphone by OPPO Launched in India

The device houses 3500 mAh battery. The "F9 Pro" is equipped with Google Lens which gives users a faster means to obtain information

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OPPO 'F9 Pro' smartphone launched in India. (Wikimedia Commons)

Chinese smartphone maker OPPO on Tuesday launched the latest addition to its popular F-series, OPPO F9 Pro, in India for Rs 23,990.

“F9 Pro” will go on sale from August 31 and the pre-order will begin on Flipkart from August 21.

The smartphone is powered by MediaTek Helio P60 coupled with 6GB RAM and 64GB internal storage that is expandable up to 256GB.

OPPO
“F9 Pro” will go on sale from August 31 and the pre-order will begin on Flipkart from August 21. (IANS)

“The ‘F9 Pro’ with its advanced camera and selfie-focused features is ideally powered by the MediaTek Helio P60 with NeuroPilot AI technology,” TL Lee, General Manager, MediaTek’s Wireless Communication Business Unit, said in a statement.

Also Read- Rules for Live Streaming Get More Strict in China

The device houses 3500 mAh battery. The “F9 Pro” is equipped with Google Lens which gives users a faster means to obtain information.

“India is a priority market for us and we always strive to offer products that are in sync with the demands of our consumers,” said Charles Wong, OPPO India President. (IANS)

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