Wednesday, November 25, 2020
Home Environment Whatr : Future of Sustainable Mineral Water

Whatr : Future of Sustainable Mineral Water

Whatr claims it offers the best possible alternative available against single-use plastic bottles

Keeping up with India’s sustainability development goal is not so easy. However, one brand from Himachal Pradesh is trying to step up and make a change and take up the governments provisions of the Plastic Waste Management Rules and its ambitious target of eliminating single-use plastics by 2022

It claims it offers the best possible alternative available against single-use plastic bottles which are used currently to package drinking water and other beverages.

Follow our Facebook Page to get more updates from us!!

It offers water directly sourced from an untouchable, virgin, and a completely natural source in Solan, Himachal Pradesh. Rich in naturally balanced essential minerals and ph of ~ 7.4 which is further purified and canned at their state-of-the-art plant.

Whatr is a home grown Indian brand
Aluminum does not contribute to heaps of landfills and is recycled 70 percent of the time as compared to glass and plastic. Flickr

“Currently, the plastic waste generation in India is roughly estimated at 9.46 million tonnes annually, of which 40 percent remains uncollected. Keeping India’s plastic consumption in mind and the need to eliminate it, Aluminum was the natural choice for packaging for the brand. We are looking to hone in on this opportunity and grow our brand ‘Responsible Whatr’ in a big way. We are available pan India through our website/eCommerce. For premium retailers, however, we are available in Delhi / Mumbai and soon to be launched in other metros and states like Punjab, Rajasthan and Himachal Pradesh,” shares Ankur Chawla, Co-founder of the brand.

Aluminum does not contribute to heaps of landfills and is recycled 70 percent of the time as compared to glass and plastic. Additionally, aluminum does not alter the freshness of the water when exposed to light or heat and the water remains fresh and cold.

Also Read: Spike in COVID-19 Cases Causes Reimposition of Lockdowns

Bhrigu Seth, Co-founder, of the brand also said, “It has never been a more exciting time for the industries catering to sustainable solutions than now since the consumers are also willing to push the envelope when it comes to their health and environment-friendly solutions. Responsible Whatr is very special for us since we’ve created it keeping in mind the best solution for the environment and nurtured it like our baby and hence our aim is to grow the brand well and make it a household name”. (IANS)



Most Popular

Pregnancy Stress Affects Infant’s Brain Development

Researchers have revealed that infants' brains may be shaped by levels of stress their mothers experience during pregnancy. The study, published in the journal eLife,...

What Does The Future Hold For Online Entertainment?

It’s hard to say exactly what kind of the year 2020 has been for the entertainment industry. While cinemas and theatres across the western world...

Self-Care Guidelines To Boost Immunity, With Special Reference To Respiratory Health

With the monsoon winding down and winter moving in, colder weather will arrive soon, making us more prone to catching the flu or common...

Few Points For Pet Parents To Keep In Mind

Every dog has his or her own individual personality. This personality goes beyond the common labels used for each breed, for instance, Labradors are...

The 2021 Grammy Awards Nominations Are All About Women Power

The 2021 Grammy Awards nominations are all about women's power with Beyonce, Taylor Swift, and Dua Lipa leading the way. Beyonce is leading the...

Young People’s Anxiety Levels Doubled During Covid-19 Lockdown

New research adds to a growing body of evidence that young people's anxiety levels doubled during Covid-19 lockdown. The study, published in the British...

4,400 Species Across The Globe Are At Risk Due To Changes In Wildfire Intensity

Changes in wildfire intensity and frequency driven by human activities are putting at risk more than 4,400 species across the globe, says a study....

Scotland Becomes The First Nation To Provide Sanitary Products For Free

Scotland on Tuesday made sanitary products free to all women, becoming the first nation in the world to take such a step against "period...

Recent Comments