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Why twitter decided to increase its word limit

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New Delhi:  What could have made Twitter grow beyond being just a micro-blogging, social media site and relent on its strict 140-character limit – at least for direct messaging services? Come July, twitteratis can send direct messages on the platform as long as 10,000 characters.

But why this sudden decision?

With growing popularity of direct messaging platforms like WhatsApp and Facebook, experts feel Twitter’s decision was to keep its customers happy and the site competitive.

“Micro-blogging is the main identity of Twitter. They must be getting feedback from the users to increase the length of the direct messages from 140 characters,” Rishi Tejpal, principal research analyst at Gartner was quoted.

“I think the Twitter decision reflects its urge to diversify into different domains using existing infrastructure,” Tejpal added.

“We’ve done a lot to improve direct messages over the past year, and have much more exciting work on the horizon. One change coming in July that we want to make you aware of now (and first!), is the removal of the 140 character limit in direct messages,” one of the Twitter developers wrote.

“Twitter has been upgrading its features with a focus on its direct messaging. Lifting the limit is going to be extremely useful for brands to not only handle customer issues, but in delighting customers,” says Sumana Samuk, digital marketing manager, Litehouse, an experienced design house under Harman International.

Increasing the character limit will definitely provide more flexibility.

“It will be a novelty,”said Sachin Doon, co-founder, Digital Research and Technology Solutions. “On the positive side, it could be used by businesses as well, like including product newsletter too in direct messages,” Doon was quoted by IANS.

“On the other side, I feel it good for those who still love to write descriptive letter-like things to each other, people might actually start to use proper grammar and punctuation.”

Inversely, consumers will also find it convenient to reach out to brands from any location.

“Brands have trained and integrated their team to handle customer relations. Now Twitter’s direct messaging service will come to their rescue. They can have one-on-one conversations, they can have customers’ personal details, since the service will use Twitter’s platform,” Samuk added. (IANS)

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Twitter Gets a Bug And Releases DM’s of 3 Mn Users To a Third Party Application

Twitter said it found no sign that hackers accessed the exposed data.

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Twitter on a smartphone device. Pixabay

A bug in Twitter’s platform for third-party app developers exposed some Direct Messages (DMs) from nearly 3 million users to outsiders, the micro-blogging platform has admitted.

The bug ran from May 2017 and within hours of discovering it on September 10, Twitter said it fixed the bug to prevent data from being unintentionally sent to the incorrect developer.

“The bug affected less than 1 per cent of people on Twitter. The bug may have caused some of these interactions to be unintentionally sent to another registered developer,” Twitter said in a blog post on Saturday.

Twitter
Twitter Chief Executive Officer Jack Dorsey testifies before a Senate Intelligence Committee hearing on foreign influence operations and their use of social media on Capitol Hill. VOA

“In some cases, this may have included certain DMs or protected tweets, for example a Direct Message with an airline that had authorised an Account Activity API (AAAPI) developer.”

The Account Activity API allows registered developers to build tools to better support businesses and their communications with customers on Twitter.

Twitter currently has over 336 million users and one per cent means nearly 3 million of those were affected.

Twitter
The logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

If your business authorised a developer using the AAAPI to access your account, the bug may have impacted your activity data in error.

“We’re very sorry this happened. If your account was affected by this bug, we will contact you directly through an in-app notice and on twitter.com,” said the company.

In May, the micro-blogging platform asked its 336 million users to change their password across its services after it discovered a bug that stored passwords in plain text in an internal system.

Also Read: A Rise in Pregnancy Phobia Due to Social Media Platforms

Twitter said it found no sign that hackers accessed the exposed data but advised users that they should enter a new password on all services where their current password has been used. (IANS)