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Why twitter decided to increase its word limit

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New Delhi:  What could have made Twitter grow beyond being just a micro-blogging, social media site and relent on its strict 140-character limit – at least for direct messaging services? Come July, twitteratis can send direct messages on the platform as long as 10,000 characters.

But why this sudden decision?

With growing popularity of direct messaging platforms like WhatsApp and Facebook, experts feel Twitter’s decision was to keep its customers happy and the site competitive.

“Micro-blogging is the main identity of Twitter. They must be getting feedback from the users to increase the length of the direct messages from 140 characters,” Rishi Tejpal, principal research analyst at Gartner was quoted.

“I think the Twitter decision reflects its urge to diversify into different domains using existing infrastructure,” Tejpal added.

“We’ve done a lot to improve direct messages over the past year, and have much more exciting work on the horizon. One change coming in July that we want to make you aware of now (and first!), is the removal of the 140 character limit in direct messages,” one of the Twitter developers wrote.

“Twitter has been upgrading its features with a focus on its direct messaging. Lifting the limit is going to be extremely useful for brands to not only handle customer issues, but in delighting customers,” says Sumana Samuk, digital marketing manager, Litehouse, an experienced design house under Harman International.

Increasing the character limit will definitely provide more flexibility.

“It will be a novelty,”said Sachin Doon, co-founder, Digital Research and Technology Solutions. “On the positive side, it could be used by businesses as well, like including product newsletter too in direct messages,” Doon was quoted by IANS.

“On the other side, I feel it good for those who still love to write descriptive letter-like things to each other, people might actually start to use proper grammar and punctuation.”

Inversely, consumers will also find it convenient to reach out to brands from any location.

“Brands have trained and integrated their team to handle customer relations. Now Twitter’s direct messaging service will come to their rescue. They can have one-on-one conversations, they can have customers’ personal details, since the service will use Twitter’s platform,” Samuk added. (IANS)

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Apple to shut its last Watch-exclusive store in May

Apple's shipments in the fourth quarter of 2017 grew by more than 32 percent over the fourth quarter of 2016 to eight million

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Apple Watch Nike+ smartwatch. Flickr

Apple will shut down its last of the three Apple Watch-exclusive stores — located in Tokyo — it built when it launched the wearable in 2015.

On May 13, the last Apple Watch-exclusive store will close its doors. Twitter user Shotaro Akiba has shared a photo on the microblogging platform showing the department store’s announcement, Engadget reported on Sunday.

vero, instagram
Many apps pulled out of the watchOS. VOA

Apple had shut down the other two stores in London and Paris last year. According to 9to5mac website, the shop held a sale in which it was selling the remaining Apple Watch Edition inventory for as little as $700.

These 18-karat gold watches were sold for at least $10,000 and as much as $17,000 when they first became available, the report said.

Earlier this month, high-profile applications, including Instagram, Amazon, Google Maps and Twitter, pulled out their apps from the WatchOS. Driven by Apple Watch Series 3 shipments, the Cupertino-headquartered giant shipped a record 18 million Watch devices in 2017 — an increase of 54 per cent compared to the previous year.

Also Read: Apple working on gold variant of iPhone X: Report

“The Series 3 was the key growth driver, as total shipments of the latest version of Apple’s Watch were just under nine million, making up nearly half of all shipments in 2017,” Singapore-based market research firm Canalys said.

Apple’s shipments in the fourth quarter of 2017 grew by more than 32 percent over the fourth quarter of 2016 to eight million — the highest-ever number of shipments in a single quarter for any wearable vendor. IANS

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