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With Festivals knocking at door, E-Commerce Portals are booming with Diwali Sales

Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market

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Online Shopping (representational Image), Wikimedia

October 16, 2016: To avoid the burden on the pocket and to ease the selection process, the online shopping portals come with various offers and also a stiff competition in the market among various e-commerce companies varying from Unbox Diwali of Snapdeal, Big Billion Days of Flipkart to Great Indian Festival of Amazon. It’s time to take a sneak peak of all the sales to stay updated.

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The first leg of the Great Indian Festival sale which lasted for 5 days from Oct 1 to Oct 5, Amazon sold 15 million total units in categories ranging from Mobile and Electronics, Large appliances, Fashion etc. Within the first 12 hours of the sale, the company received around 1 billion page views. The sales figure went up to seven times from last year’s figure. Also, Customers from 90% pin codes across the country ordered at least 1 item from Amazon.in, mentioned bgr.in report.

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Looking at the figures of Flipkart, it says it has sold 15.5 million units across platforms including Myntra and Jabong. A Flipkart spokesperson said, “Total units sold include only physical goods and does not include virtual membership and low-cost items like churan, hing, candy, detergent bar and eggs.” According to the bgr.in report, Flipkart also claims to have witnessed 1 Lakh customers crossing Rs. 50,000 shopping cart during the festival which lasted for 5 days from Oct 2 to Oct 6. The Flipkart spokesperson informed, “Ninety-nine percent (99%) of all our units were above Rs. 200 selling price/ 95% above Rs. 300 selling price.”

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Talking about the another major e-commerce site, Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market. The company had a kick start with almost 7,00,000 concurrent users flocking to the online portal within the initial five minutes of the sale. Snapdeal also witnessed a nine times increase in its sale as compared to last year.

Seeing the tremendous explosion in the success of the sales, the companies have come with another version of the sales. With more offers and choices. To increase the sale, the second edition of Unbox Diwali Sale which is scheduled to go on for 3 days from Oct 12 to 14, Snapdeal will offer 10% discount on all payments made using a State Bank of India (SBI). Also a beautiful discount of Rs. 10,000 is being availed on the recently launched Apple iPhone 7 and iPhone 7 Plus for customers making the purchase using an American Express card.

– prepared by Chesta Ahuja of NewsGram.

 

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Snapdeal Witnesses 52% Higher Diwali Sales Than Last Year: Report

"In September, Snapdeal's total monthly transacting customers hit the highest number in the history of the company," it said

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E-commerce player Snapdeal registered 52 per cent higher Diwali sales compared to last year, owing to increase in first-time users from smaller towns which more than doubled from the last Diwali season, the company said on Sunday.

Nine out of 10 orders that Snapdeal received this Diwali came from non-metros, the company said in a statement.

“The extent and depth of orders from non-metros is an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities. Bharat is now embracing e-commerce and making it its own,” said a Snapdeal spokesperson.

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The traffic on the platform crossed the 225-million mark in the festive season.

The business volumes more than doubled in 120 non-metro cities, including Satara, Anand, Bharuch, Roorkee, Jhansi, Hazaribagh, Tezpur, Itanagar and Hassan, among others.

Snapdeal
Volumes of order from Snapdeal grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across the country. Pixabay

The first time users (FTUs) grew faster in smaller cities. In cities like Nashik, Surat, Chandigarh, Panaji and Guwahati, the FTUs grew by 2.3 times (YoY), said the company.

There was a 300 per cent increase in the sale of digital gift cards over last year.

Various features on Snapdeal drew immense interest, with nearly 35 million users engaging with various promotional games.

“In September, Snapdeal’s total monthly transacting customers hit the highest number in the history of the company,” it said. (IANS)