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With Festivals knocking at door, E-Commerce Portals are booming with Diwali Sales

Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market

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October 16, 2016: To avoid the burden on the pocket and to ease the selection process, the online shopping portals come with various offers and also a stiff competition in the market among various e-commerce companies varying from Unbox Diwali of Snapdeal, Big Billion Days of Flipkart to Great Indian Festival of Amazon. It’s time to take a sneak peak of all the sales to stay updated.

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The first leg of the Great Indian Festival sale which lasted for 5 days from Oct 1 to Oct 5, Amazon sold 15 million total units in categories ranging from Mobile and Electronics, Large appliances, Fashion etc. Within the first 12 hours of the sale, the company received around 1 billion page views. The sales figure went up to seven times from last year’s figure. Also, Customers from 90% pin codes across the country ordered at least 1 item from Amazon.in, mentioned bgr.in report.

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Looking at the figures of Flipkart, it says it has sold 15.5 million units across platforms including Myntra and Jabong. A Flipkart spokesperson said, “Total units sold include only physical goods and does not include virtual membership and low-cost items like churan, hing, candy, detergent bar and eggs.” According to the bgr.in report, Flipkart also claims to have witnessed 1 Lakh customers crossing Rs. 50,000 shopping cart during the festival which lasted for 5 days from Oct 2 to Oct 6. The Flipkart spokesperson informed, “Ninety-nine percent (99%) of all our units were above Rs. 200 selling price/ 95% above Rs. 300 selling price.”

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Talking about the another major e-commerce site, Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market. The company had a kick start with almost 7,00,000 concurrent users flocking to the online portal within the initial five minutes of the sale. Snapdeal also witnessed a nine times increase in its sale as compared to last year.

Seeing the tremendous explosion in the success of the sales, the companies have come with another version of the sales. With more offers and choices. To increase the sale, the second edition of Unbox Diwali Sale which is scheduled to go on for 3 days from Oct 12 to 14, Snapdeal will offer 10% discount on all payments made using a State Bank of India (SBI). Also a beautiful discount of Rs. 10,000 is being availed on the recently launched Apple iPhone 7 and iPhone 7 Plus for customers making the purchase using an American Express card.

– prepared by Chesta Ahuja of NewsGram.

 

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Aadhaar Helpline Mystery: French Security Expert Tweets of doing a Full Disclosure Tomorrow about Code of the Google SetUP Wizard App

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Google asks employees to delete China search engine memo: Report. Wikimedia Commons

Google’s admission that it had in 2014 inadvertently coded the 112 distress number and the UIDAI helpline number into its setup wizard for Android devices triggered another controversy on Saturday as India’s telecom regulator had only recommended the use of 112 as an emergency number in April 2015.

After a large section of smartphone users in India saw a toll-free helpline number of UIDAI saved in their phone-books by default, Google issued a statement, saying its “internal review revealed that in 2014, the then UIDAI helpline number and the 112 distress helpline number were inadvertently coded into the SetUp wizard of the Android release given to OEMs for use in India and has remained there since”.

Aadhaar Helpline Number Mystery: French security expert tweets of doing a full disclosure tomorrow about Code of the Google SetUP Wizard App, Image: Wikimedia Commons.

However, the Telecom Regulatory Authority of India (TRAI) recommended only in April 2015 that the number 112 be adopted as the single emergency number for the country.

According to Google, “since the numbers get listed on a user’s contact list, these get  transferred accordingly to the contacts on any new device”.

Google was yet to comment on the new development.

Meanwhile, French security expert that goes by the name of Elliot Alderson and has been at the core of the entire Aadhaar controversy, tweeted on Saturday: “I just found something interesting. I will probably do full disclosure tomorrow”.

“I’m digging into the code of the @Google SetupWizard app and I found that”.

“As far as I can see this object is not used in the current code, so there is no implications. This is just a poor coding practice in term of security,” he further tweeted.

On Friday, both the Unique Identification Authority of India (UIDAI) as well as the telecom operators washed their hand of the issue.

While the telecom industry denied any role in the strange incident, the UIDAI said that he strange incident, the UIDAI said that some vested interests were trying to create “unwarranted confusion” in the public and clarified that it had not asked any manufacturer or telecom service provider to provide any such facility.

Twitter was abuzz with the new development after a huge uproar due to Telecom Regulatory Authority of India (TRAI) Chairman R.S. Sharma’s open Aadhaar challenge to critics and hackers.

Ethical hackers exposed at least 14 personal details of the TRAI Chairman, including mobile numbers, home address, date of birth, PAN number and voter ID among others. (IANS)

Also Read: Why India Is Still Nowhere Near Securing Its Citizens’ Data?