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With Festivals knocking at door, E-Commerce Portals are booming with Diwali Sales

Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market

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Online Shopping (representational Image), Wikimedia

October 16, 2016: To avoid the burden on the pocket and to ease the selection process, the online shopping portals come with various offers and also a stiff competition in the market among various e-commerce companies varying from Unbox Diwali of Snapdeal, Big Billion Days of Flipkart to Great Indian Festival of Amazon. It’s time to take a sneak peak of all the sales to stay updated.

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The first leg of the Great Indian Festival sale which lasted for 5 days from Oct 1 to Oct 5, Amazon sold 15 million total units in categories ranging from Mobile and Electronics, Large appliances, Fashion etc. Within the first 12 hours of the sale, the company received around 1 billion page views. The sales figure went up to seven times from last year’s figure. Also, Customers from 90% pin codes across the country ordered at least 1 item from Amazon.in, mentioned bgr.in report.

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Looking at the figures of Flipkart, it says it has sold 15.5 million units across platforms including Myntra and Jabong. A Flipkart spokesperson said, “Total units sold include only physical goods and does not include virtual membership and low-cost items like churan, hing, candy, detergent bar and eggs.” According to the bgr.in report, Flipkart also claims to have witnessed 1 Lakh customers crossing Rs. 50,000 shopping cart during the festival which lasted for 5 days from Oct 2 to Oct 6. The Flipkart spokesperson informed, “Ninety-nine percent (99%) of all our units were above Rs. 200 selling price/ 95% above Rs. 300 selling price.”

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Talking about the another major e-commerce site, Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market. The company had a kick start with almost 7,00,000 concurrent users flocking to the online portal within the initial five minutes of the sale. Snapdeal also witnessed a nine times increase in its sale as compared to last year.

Seeing the tremendous explosion in the success of the sales, the companies have come with another version of the sales. With more offers and choices. To increase the sale, the second edition of Unbox Diwali Sale which is scheduled to go on for 3 days from Oct 12 to 14, Snapdeal will offer 10% discount on all payments made using a State Bank of India (SBI). Also a beautiful discount of Rs. 10,000 is being availed on the recently launched Apple iPhone 7 and iPhone 7 Plus for customers making the purchase using an American Express card.

– prepared by Chesta Ahuja of NewsGram.

 

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Ways to Make Online Payments Easy For Your Customers

Below are some ways to make payment easy for your customers

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payments
When it comes to online payments, fraud is a huge concern for individuals and businesses alike. Pixabay

One of the best ways to ensure that customers are buying products from your e-commerce store is to make online payments quick and easy. If your checkout process is hard to navigate or takes a long time to get through, customers may abandon their carts and look for companies with a faster process. If they do so, it will end up costing you money. Below are some ways to make payment easy for your customers.

  1. Offer Several Payment Methods

This step may sound like a no-brainer, but some places only offer one way for customers to pay for their products. You won’t be able to provide every single payment option that exists, but you should provide ones that the vast majority of your customers use. Doing so could mean giving them the option to pay with a credit or debit card, PayPal, or even bitcoin, and it will ensure that you get more people following through with their purchase. 

  1. Take Payments without the Need to Create an Account

Having customers create an account is beneficial, and it allows you to collect valuable data and contact them later down the road. However, this process is time-consuming. It can also feel intrusive. Thus, to ensure that customers complete their transactions, give them the option of checking out as a guest.

  1. Ask For Only the Essential Information

Just like some people don’t want to create an account to pay for their products, many don’t want to have to give more information than necessary. Again, this is time-consuming, and many people won’t take the time to fill out the fields. By only asking for the information that is essential to completing the transaction, you can ensure that more people will buy your products.

  1. Keep People on Your Site

It takes a lot of effort to get people to your site, and once they are there, you don’t want to send them to another place to make a payment. It’s also a good idea to ensure that the payment page looks exactly like your main page. Use the same fonts and color choices and ensure that your brand is visible. The last thing a customer should see is your logo, as this will keep your business forefront in their minds.

  1. Offer Security and Privacy

When it comes to online payments, fraud is a huge concern for individuals and businesses alike. If a customer feels like their private or payment information will be compromised by using your site, then they won’t complete the transaction. Let them know what security measures you have in place and how you will keep their information private.

payments
One of the best ways to ensure that customers are buying products from your e-commerce store is to make online payments quick and easy. Pixabay

To accomplish this goal, you may consider working with a payment processor that complies with the current privacy and data encryption rules and regulations, and also has fraud detection in place. Not only is this beneficial for your customers, but it can also reduce your business losses as a result of fraudulent purchases.

ALSO READ: Motorola Announces Slight Delay in Sale of its Smartphone “Razr” Due to High Demand

Getting customers to checkout is the final step in the sales process. To ensure that you are closing most of your sales, you need to make the online payments process simple and easy for your customers to use. Doing so will reduce the number of people who abandon their carts, minimizing your losses in the process. A simple and easy-to-use checkout system also benefits your customers, and it may have them coming back often to purchase your products.