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With Festivals knocking at door, E-Commerce Portals are booming with Diwali Sales

Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market

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Online Shopping (representational Image), Wikimedia
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October 16, 2016: To avoid the burden on the pocket and to ease the selection process, the online shopping portals come with various offers and also a stiff competition in the market among various e-commerce companies varying from Unbox Diwali of Snapdeal, Big Billion Days of Flipkart to Great Indian Festival of Amazon. It’s time to take a sneak peak of all the sales to stay updated.

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The first leg of the Great Indian Festival sale which lasted for 5 days from Oct 1 to Oct 5, Amazon sold 15 million total units in categories ranging from Mobile and Electronics, Large appliances, Fashion etc. Within the first 12 hours of the sale, the company received around 1 billion page views. The sales figure went up to seven times from last year’s figure. Also, Customers from 90% pin codes across the country ordered at least 1 item from Amazon.in, mentioned bgr.in report.

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Looking at the figures of Flipkart, it says it has sold 15.5 million units across platforms including Myntra and Jabong. A Flipkart spokesperson said, “Total units sold include only physical goods and does not include virtual membership and low-cost items like churan, hing, candy, detergent bar and eggs.” According to the bgr.in report, Flipkart also claims to have witnessed 1 Lakh customers crossing Rs. 50,000 shopping cart during the festival which lasted for 5 days from Oct 2 to Oct 6. The Flipkart spokesperson informed, “Ninety-nine percent (99%) of all our units were above Rs. 200 selling price/ 95% above Rs. 300 selling price.”

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Talking about the another major e-commerce site, Snapdeal in its first sale of Unbox Diwali sold over 11 million products from its online market. The company had a kick start with almost 7,00,000 concurrent users flocking to the online portal within the initial five minutes of the sale. Snapdeal also witnessed a nine times increase in its sale as compared to last year.

Seeing the tremendous explosion in the success of the sales, the companies have come with another version of the sales. With more offers and choices. To increase the sale, the second edition of Unbox Diwali Sale which is scheduled to go on for 3 days from Oct 12 to 14, Snapdeal will offer 10% discount on all payments made using a State Bank of India (SBI). Also a beautiful discount of Rs. 10,000 is being availed on the recently launched Apple iPhone 7 and iPhone 7 Plus for customers making the purchase using an American Express card.

– prepared by Chesta Ahuja of NewsGram.

 

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FIFA World Cup 2018: Indian Cuisine becomes the most sought after in Moscow

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Indian cuisine in FIFA World cup
Indian dishes available in Moscow during FIFA World Cup 2018, representational image, wikimedia commons

June 17, 2018:

Restaurateurs Prodyut and Sumana Mukherjee have not only brought Indian cuisine to the ongoing FIFA World Cup 2018 here but also plan to dish out free dinner to countrymen if Argentina wins the trophy on July 15.

Based in Moscow for the last 27 years, Prodyut and Sumana run two Indian eateries, “Talk Of The Town” and “Fusion Plaza”.

You may like to read more on Indian cuisine: Indian ‘masala’, among other condiments spicing up global food palate.

Both restaurants serve popular Indian dishes like butter chicken, kebabs and a varied vegetarian spread.

During the ongoing FIFA World Cup 2018, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

The Mukherjees, hailing from Kolkata, are die-hard fans of Argentina. Despite Albiceleste drawing 1-1 with Iceland in their group opener with Lionel Messi failing to sparkle, they believe Jorge Sampaoli’s team can go the distance.

“I am an Argentina fan. I have booked tickets for a quarterfinal match, a semifinal and of course the final. If Argentina goes on to lift

During the World Cup, there will be 25 per cent discount for those who will possess a Fan ID (required to watch World Cup games).

There will also be gifts and contests on offers during matches in both the restaurants to celebrate the event.

FIFA World Cup 2018 Russia
FIFA World Cup 2018, Wikimedia Commons.

“We have been waiting for this World Cup. Indians come in large numbers during the World Cup and we wanted these eateries to be a melting point,” he added.

According to Cutting Edge Events, FIFA’s official sales agency in India for the 2018 World Cup, India is amongst the top 10 countries in terms of number of match tickets bought.

Read more about Indian cuisine abroad: Hindoostane Coffee House: London’s First Indian Restaurant.

Prodyut came to Moscow to study engineering and later started working for a pharmaceutical company here before trying his hand in business. Besides running the two restaurants with the help of his wife, he was into the distribution of pharmaceutical products.

“After Russia won the first match of the World Cup, the footfall has gone up considerably. The Indians are also flooding in after the 6-9 p.m. game. That is the time both my restaurants remain full,” Prodyut said.

There are also plans to rope in registered fan clubs of Latin American countries, who will throng the restaurants during matches and then follow it up with after-game parties till the wee hours.

“I did get in touch with some of the fan clubs I had prior idea about. They agreed to come over and celebrate the games at our joints. Those will be gala nights when both eateries will remain open all night for them to enjoy,” Prodyut said.

Watching the World Cup is a dream come true for the couple, Sumana said.

“We want to make the Indians who have come here to witness the spectacle and feel at home too. We always extend a helping hand and since we are from West Bengal, we make special dishes for those who come from Bengal,” she added. (IANS)