Tuesday April 24, 2018

Without Cannes win, India release of ‘Masaan’ was uncertain: Director

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Image courtesy Mid Day
Image courtesy Mid Day

Mumbai: “Masaan” starring Sanjay Mishra and Richa Chadha is ready to release in India on July 24. Director Neeraj Ghaywan, however, says an India release would have been difficult had the film not won awards at the prestigious Cannes film festival.

“We didn’t go to Cannes just to gain some appreciation and come back. We received tremendous buzz due to our Cannes victory and without this, perhaps we couldn’t have released the film,” Neeraj told the media at the trailer launch of the film.

“Secondly, the win helped us sell the film in various countries which is a necessity for a film like ‘Masaan’.

Stating that film festivals were “not just mediums to showcase your films”, he said: “It’s also a market like the Marche Du Film in Cannes, where your film will be screened to numerous buyers from places like Spain, Italy among others. And a lot of these buyers have already bought ‘Masaan’ and will release it in those countries.”

The film bagged two awards at Cannes, including a debut director award for Neeraj.

(IANS)

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Atif Aslam refuses to promote Bollywood song, says film’s producer

Earlier this month, politician Babul Supriyo had asked for a ban on Pakistani artistes working in the Hindi film industry

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Atif Aslam refused to promote his own Bollywood song. Wikimedia Commons
Atif Aslam refused to promote his own Bollywood song. Wikimedia Commons
  • Atif Aslam is not promoting his new song
  • The song is called ‘Sehmi hai dhadkan’
  • It is from the movie ‘Daas Dev’ which stars Richa Chadha and Aditi Rao Hydari

“Pakistani singer Atif Aslam has been repeatedly shrugging off requests to promote his latest song “Sehmi hai dhadkan” from the forthcoming Bollywood film “Daas Dev”, says its producer Sanjeev Kumar.

Atif aslam didn't promote the song as he promised. Wikimedia Commons
Atif Aslam didn’t promote the song as he promised. Wikimedia Commons

“Atif said he will do it, but it hasn’t been done. I’m not sure why he isn’t taking part in the activity, but, as a producer, I see that work promised hasn’t been executed,” Kumar said in a statement.

“Sehmi hai dhadkan” was launched on February 22 as the first song from Sudhir Mishra’s film “Daas Dev”, a contemporary take on Sarat Chandra Chattopadhyay’s novel “Devdas”.

Earlier this month, politician Babul Supriyo had asked for a ban on Pakistani artistes working in the Hindi film industry. He had also objected to the inclusion of Pakistan singer Rahat Fateh Ali Khan’s voice in the film “Welcome To New York”.

Aditi Rao Hydari will also be starring in this movie.
Aditi Rao Hydari will also be starring in this movie.

Kumar said: “Normally, such statements are made by fringe groups. When a minister says it, it leaves an impact on more people. But we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it.”

Also Read: Indo-Pak Cultural Exchange must go on: Eminent Urdu Poets

“Daas Dev” stars Richa Chadha, Aditi Rao Hydari and Rahul Bhat. It is scheduled to hit the screens on March 23. IANS

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