Never miss a story

Get subscribed to our newsletter


×
Women's sports. Pixabay
  • A subtler sexism frames the TV broadcasts of women in sports, according to a recent study
  • L.A.-based network affiliates devote only 3.2 percent of airtime to women’s sports on news broadcasts
  • The researchers have been constant in updating their findings roughly every five years

Washington D.C. [USA], Sep 19, 2017: A recent study stated that a subtler sexism has now made it to the Newsrooms framing the TV broadcast of women in sports.

The ongoing, decades-long study by the University of Southern California researchers suggests, that even if the mainstream broadcast coverage now treats the sports played by women a little more seriously, a major part of it, mostly respectful coverage still has to face the relegation to the sideline.


Only 3.2 percent of airtime, according to the research team, was devoted to women’s sports on news broadcasts, by the L.A.-based network affiliates, witnessing a degradation of 5 percent from 1989, which was the first year of the study. ESPN’s SportsCenter, on the other hand, only stands worse, devoting 2 percent of the airtime to women’s sports, same as it was in 1999 when the study began tracking the show.

“When compared to the start of the study, women used to be framed in ways that were overtly sexist. Now the sexism is subtler,” said lead author Michela Musto. “It seems at first that it’s respectful, but if you compare the framing with men’s sports, women are talked about in a much more boring way. There is no joking or complimenting. Those kinds of descriptors are missing from women’s sports.”

The researchers have been constant in updating their findings roughly every five years, in 1993, 1999, 2004, 2009 and 2014, to be exact. It has been planned to start the research later this year, for it to be updated in 2018.

The researchers, in a manner similar to the previous cycles of the study, analyzed three two-week segments of TV sports news coverage on three Los Angeles network affiliates, and on ESPN’s SportsCenter. The coverage was then coded across 20 distinct categories, which included gender, segment length, type of sport, competitive level of sport, and production value.

Much of the disparity may owe to the little airtime devoted to each individual woman’s story on SportsCenter. Sports stories revolving around women averaged 77 seconds, approximately 50 percent shorter than men’s stories, however, better than the 44 seconds allotted to them on local affiliates.

The overall respectful coverage may be the advancement from the time when Morganna the Kissing Bandit was one of the few women featured on the local sports report. But the refined tone of this coverage carried a brand of chauvinism, of it own. The researchers gave it the name “gender bland”, a programming that confronts the treatment of a mandatory “set aside.”

In “gender-bland” programming, the athletic achievements of women are depicted as “lackluster” and “uninspired.” That is, unless they approve to the image of caring teammates or partners and spouses, for instance, the 2016 Olympic trap-shooter medalist Corey Cogdell-Unrein’s portrayal in mainstream media as “the wife of a Chicago Bears linebacker.”

Also read: Where Girls and Women are missing out in Sports? Or is it simple Gender Discrimination

A surge of female athletes since the 1970s, when Title IX, which prohibited discrimination based on gender in education for athletics became a law, makes the sparse coverage of women’s sports out of step, the researchers noted.

Around 3.1 million girls participate in high school sports today, compared to 4.4 million boys; in a stark contrast to the situation 45 years ago, when only 294,000 girls played sports in high school, and less than 39,000 played in college.

There are but few women in sports media industry that may play a role in influencing the coverage decisions, noted the researchers. It has been found that 95 percent of anchors, co-anchors and analysts analysing the sports coverage were male. The data shows resemblance to the other findings stating that 90.1 percent of sports print editors happen to be male.

If a woman in the sports broadcast industry happens to scale heights, as the case of Samantha Ponder, a sideline reporter who replaced Chris Berman as host of ESPN’s featured NFL program, Sunday NFL Countdown, this August, it still makes big news.

“I do believe that part of the move toward greater respect and equity for women’s sports in the media will involve getting more women into newspaper sports desks, radio and TV commentary,” said senior author Michael Messner.

“However, I also think that employers, when they hire new people, should seek to hire reporters and commentators — women or men — who really care about women’s sports, who can and will express genuine enthusiasm, rather than gender-bland sexism, when they report on women’s sports,” he added.

The study has been published in the journal Gender & Society.

prepared by Samiksha Goel of NewsGram. Twitter @goel_samiksha


Popular

IANS

'E-Attorney' to help lawyers handle client information and case details easily.

By Ganesh Bhatt
A 10-year-old prodigy from Tamil Nadu's Vellore has created an app called 'E-Attorney' to help lawyers handle client information and case details easily. Through this app, users can sign in and add client documents and store other case related information quickly.
Kanishkar's father, who is also a lawyer, was facing great difficulty in keeping client details organised during the pandemic. Therefore, when the young boy had to choose a course subject for his coding project, he decided to create something that would help his father. Through 'E-Attorney', users can also contact their clients directly and the clients, who are given access to the app by their lawyer, can also easily view their case documents stored in the app.

brown wooden tool on white surface Lawyers are facing great difficulty in keeping client details organised during the pandemic. | Unsplash


Keep Reading Show less
Unsplash

Not only has the Queen of England long been a visitor to the racing at Ascot but she's also had the honour of having a winner of her own at the meeting.

By- Nanci SEO

Now we're into 2022, the anticipation for a new racing season is hotting up even more.

By the time the world focuses its gaze on Ascot in mid-June, records will have been broken, and new winners will have been celebrated in the other meetings such as the Grand National. However, there's nothing quite like the Royal Ascot meeting and the historic Ascot Gold Cup race, which has been running since 1807. The race is the first leg of the triple crown of thoroughbred racing in the UK, making it one of the most important on the racing calendar.

The meeting is held at the course, which is just 28 miles west of London and only a few miles from the residence of the British Royal Family, Windsor Castle. It's also been an event that the monarchy of Britain has often visited and had a personal interest in. Not only has the Queen of England long been a visitor to the racing at Ascot but she's also had the honour of having a winner of her own at the meeting as noted by Town & Country. Will there be another Royal victory this year? Let's look at some of the favourites for the headline race, the Gold Cup.

Trueshan

The six-year-old gelding's pedigree means he's a real threat to all his other riders at Ascot this year. Trueshan has previous experience of winning the course; he won in 2020 at the British Champions Long Distance Cup, with his jockey Hollie Doyle commenting, 'he went through the ground like a tractor, he loved it.' Going into 2021, he was much fancied after looking strong in the lead up to the meeting but was pulled when his trainer Alan King deemed the ground to be too firm. He had a successful season, winning the Goodwood Cup and the Prix Du Cadran in France in October. So he's in fine fettle going into 2022, does that mean it's finally his year to taste Gold Cup success?

Keep Reading Show less
Wikipedia

Good Earth, released its first-ever limited-edition art prints in 2020.

Good Earth, released its first-ever limited-edition art prints in 2020, depicting flora and wildlife recovering their due place in nature.

Van Vaibhav is Good Earth's guiding concept. The brand has a profound passion for nature in all of its forms, and preserving the beauty of the forest is at the centre of everything. In keeping with this ethos, there is no better way to commemorate our 26th anniversary than by giving back to the environment.

The Dreamscape art print series celebrates the brand's birthday. Endangered and fragile creatures of wild paradise come alive with attention to their condition in India.

The artwork, titled 'Living on the Edge,' underlines the importance of getting a closer look at these wonderful creatures. While everything appears to be lovely and unconstrained, these endangered species are truly living on the verge of extinction.

The Dreamscape will be printed in 500 limited edition Poster prints, which will be available for purchase the brand's web store. All sales revenues - matched with an equal amount by Good Earth - will go towards the Wildlife Trust of India's aim to conserve and protect vulnerable and endangered species, as part of our ongoing relationship.

Good Earth's Founder and Creative Director, Anita Lal Google Earth's Founder Anita Lal spoke about the initiative, "Animals are so vulnerable, and their habitats are ever receding due to the pressure on land." |WikipediaWikipedia

Keep reading... Show less