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World Development Report lauds India’s Aadhaar card system

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New Delhi: Providing a unique identification number called Aadhaar to every citizen of India proved all odds wrong as it was once considered impossible. And today, Washington is referring to India mentioning that how the country succeeded in reducing the corruption level in public services by providing this unique identity number to its mammoth population.

The new ‘World Development Report 2016’ noted that Indians were using their digital identification numbers called Aadhaar to open bank accounts, monitor attendance of civil servants, and identify recipients of government subsidies.

Deepak Mishra and UweDeichmann, leader of a 15 member team said in a 350 plus page report, “in public health services, simple SMS messages have proven effective in reminding people living with HIV to take their lifesaving drugs.”

The report also gave a brief of the scenario around. It stated that no matter the advancement led to the increase in the number of cell phones, internet supplies, and connectivity and in other digital technologies. But on the other side of the coin these all advancement have led to a great loss in the number of jobs, growth and better public services and most importantly expectations.

“The digital revolution is transforming the world, aiding information flows, and facilitating the rise of developing nations that are able to take advantage of these new opportunities,” said Kaushik Basu, World Bank Chief Economist.

According to an analysis, at most 60% of the world’s population still remain unaware and omitted out of all such expansions and advancements in the digital economy. Undoubtedly, the number of internet users increased from 2005, but still more than four billion people around the world remain deprived of the web.

And to excel in the digital age, two methods have been put forward by the World Bank. Making the internet universal, affordable, open, safe as this will ensure competition among business, adapting workers’ skills to the demands of the new economy and fostering accountable institutions.

China being the most populated country has a massive number of internet users, but on the other hand, India and China both contribute to the largest number of offline users. Whereas, more than 120 million people are offline in North America.

Rapid advancements and internet has led to business expansion as well. The report claimed that India, Jamaica and the Philippines have captured the shares of global markets. More and more opportunities for people have increased exponentially.

Traction costs have minimized, jobs can be shortlisted easily. Most importantly, women can come forward and show up their talents. Differently abled people can prove themselves as an asset to the society.

As internet has got no boundaries, it is limitless in all its domains. This strategy has let people to exchange goods from across the border, which in along run also strengthens the relations within two countries. (Inputs from agencies)

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Copyright 2016 NewsGram

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Can The ‘Internet’ Replace Television And Newspaper In India?

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon

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According to Google, the internet consisted of 5 Million Terabytes of Data way back in 2010. Pixabay

On the basis of advertisement

In India, as the pattern goes, traditional media (TV and print) are on the top in terms of advertisement. However, in the past decade, the media industry has overseen an aggressive growth of the digital media. In the span of just two years (2010-2012), the internet has overpowered the radio and OOH. Digital media does stay far behind the two giants (television and print) but has been successful in maintaining its growth rate at around 30% until 2014. The growth rate decreased between 2014-2017, but the ‘aggressive growth’ is still sustained.

In 2018, television advertising is expected to grow by 9%, radio 10% and print, cinema, and OOH at 5% each respectively. India will be a leading digital market as internet advertising will grow at 20.4% and it will account for 15.4% market share in the country by 2020. It is however estimated that television will still be the largest media comprising the market share of 39%.

digital media
A recent Samsung survey found that it isn’t reality TV or soaps that make us most likely to tune in but documentaries, with 41% claiming it is their favorite TV genre. Pixabay

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On the basis of consumption

An average Indian adult spends about two-and-a-half hours per day on traditional media (which includes television, radio, and print). On the other hand, the consumption of digital media is one hour per day on average. The reasons range from the poor infrastructure of digital media and its poor circulation or access to the rural population since they recently came into the circuit.

In 2016, the time spent on Television accounted for 56.4% of the total time spent on media consumption. Time spent on print was 7.9%, and radio accounted for 5.3%.

In 2017, adults spent an average time of 1 hour and 18 minutes daily with digital media. Adult’s average time spent per day with digital media grew by 14.4% this year, due to the newly gained access of the rural population to the internet. However, digital media still comes to the second place in contrast to television, on which 2 hours 11 minutes of daily time is spent.

In 2018, it is estimated, Television will account for 52.1% of the time and Digital for 35.9%, while print and radio will decrease to 6.9% and 5.1% respectively.

digital media
Oldest existing newspaper: “Bombay Samachar” – Gujarati daily – published from Mumbai since 1822. Pixabay

ALSO READ: Dark side of Social Media: Is opinion formation on Facebook, Twitter governed by propaganda?

Conclusion

We have witnessed a decline in the market share of print, radio and OOH. Though radio is increasing by 10% due to improved infrastructure, it still lags behind Digital Media. It is estimated that print will too, lag behind Digital media in the coming time. Hence, it will a competition between television and digital media in future.

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon.