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Xiaomi Unveils Two New Smart Tvs, Mi Soundbar

Both the TVs are equipped with "Patchwall" OS by Xiaomi. PatchWall features content from 14 different partners with over 700,000 hours of content from Hotstar, Hungama, Sony Liv, Voot, Eros Now, Zee5, Hooq, Epic ON and others

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Xiaomi
Xiaomi.

Chinese electronics company Xiaomi on Thursday launched two new smart TVs and entered the home audio category with an Mi soundbar.

The two TVs — Mi LED TV 4X PRO (55-inch) and Mi LED TV 4A PRO (43-inch) — will be available for Rs 39,999 and Rs 22,999 respectively, starting January 15, the company said in a statement.

The Mi soundbar will be available via Mi.com and Mi Home stores for Rs 4,999, starting January 16.

The complaint alleged that Xiaomi had used the patents without any license from Yulong.
The Mi soundbar will be available via Mi.com and Mi Home stores for Rs 4,999, starting January 16. wikimedia commons

“We launched Mi LED TVs last year. We hit many milestones, including becoming the number 1 smart TV brand in India by selling over a million units in 9 months,” said Eshwar Nilakantan, Category Lead, Mi TVs.

Mi LED TV 4X PRO comes with a large 55-inch 4K UHD display with the panel featuring 10-bit colour depth, and support for HDR10.

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Mi LED TV 4A PRO’s 43-inch display features a Full HD resolution of 1920 x 1080 pixels. The same 20W audio from Mi LED TV 4X PRO (55) also features here, as does the Bluetooth remote.

Both the TVs are equipped with “Patchwall” OS by Xiaomi. PatchWall features content from 14 different partners with over 700,000 hours of content from Hotstar, Hungama, Sony Liv, Voot, Eros Now, Zee5, Hooq, Epic ON and others. (IANS)

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Xiaomi to Expand its Offline Presence in India

At present, its rival Samsung leads the offline smartphone sales

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Xiaomi
Xiaomi.

Chinese handset maker Xiaomi, which is the biggest smartphone seller in India, aims to continue expanding in offline channels as it competes against the likes of Samsung in the country, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, said here on Tuesday.

“Our biggest success story has been our offline journey, including setting up more preferred partners, more Mi Home stores.

“One of the biggest focus areas for us would continue to be the offline business. We want to hold the 50 per cent share in online and continue to build our share in offline,” Jain told IANS on the sidelines of an event in the Capital.

The smartphone maker currently has more than 50 Mi Home stores and 500 Mi Stores across the country and over 4,000 preferred partner stores in 50-plus markets.

At present, its rival Samsung leads the offline smartphone sales.

The company’s Mi.com portal is the third largest e-commerce platform in India.

Xiaomi
Xiaomi refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“We’re also launching new categories. Overall, the company is doing exceptionally well in India. From a smartphone business perspective we are now the No. 1 brand for six consecutive quarters by a huge margin.

“For the entire CY 2018, according to IDC numbers, we were almost 30 per cent bigger than the second largest brand. In Q4, we were 50 per cent bigger than the second biggest brand,” Jain added.

The company currently has a combined manufacturing capacity of up to three smartphones per second during operating hours and 99 per cent of its phones sold here are made in India.

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The handset maker launched 500 Mi Stores across 470 villages in 14 states in October 2018. It had said that to cater to the demands of smartphones and TVs in rural areas, it would increase this number to 5,000 Mi Stores by the end of 2019.

“The government is super excited about what we’re doing. Officials in Meity ask us what else can we do to facilitate this further. We’re in constant conversation with “Invest in India” programme too,”

The company on Tuesday introduced its Android Go smartphone — the Redmi Go in India for Rs 4,499. It is a quad-core Qualcomm Snapdragon 425 chip powered device. (IANS)