Saturday March 23, 2019

Yoga guru BKS Iyengar features on Google Doodle

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source: bgr.in

New Delhi: BKS Iyengar, India’s foremost yoga teacher who brought the ancient Indian practice to the West, is being celebrated by today’s Google Doodle on the occasion of his 97th birthday.

The animated doodle, made by Kevin Laughlin, features an old man who looks just like Iyengar going through different yoga asanas of the ‘Iyengar Yoga’, a style “characterized by tremendous control and discipline”.

“BKS Iyengar, it’s been said, could hold a headstand for nearly half an hour well into his eighties,” said the search engine giant.

Bellur Krishnamachar Sundararaja Iyengar was born in 1918 into a poor South Indian family. He was one of 13 children, of whom only 10 survived.

The sickly child suffered from malaria and typhoid. To restore his health, his brother-in-law, Tirumalai Krishnamacharya, often referred to as ‘the father of modern yoga’, invited the 13-year-old boy to his yoga school in Mysore.

He studied anatomy, physiology and psychology. After his spine got dislocated in a scooter accident, Iyengar began to experiment on the use of props to help the disabled practice yoga. He later pioneered modern therapeutic yoga.

At 19, Iyengar was sent to Pune to teach yoga, a practice which, according to him, involved both “art and science”. Thus began his career of almost eight decades.

It was here that famed violinist Yehudi Menuhin approached Iyengar because he couldn’t relax or sleep. However, Guru Iyengar, in a 2001 interview with broadcaster Sir Mark Tully, said that Menuhin was “snoring happily away…within one minute.”

The impressed violinist invited Iyengar to Switzerland in 1954, thus launching him as an international guru.

He went on to teach author Aldous Huxley, Sachin Tendulkar, and the Queen Elizabeth of Belgium, who is said to have learned his trademark sirsasana headstand at the age of 80.

The yoga guru continued his visits to the West till the practice was taught across several institutes around the world. Guru Iyengar is the only person to have popularized the practice to this extent in India and abroad. Iyengar Yoga is now taught in 70 countries.

Starting with ‘Light on Yoga’, Iyengar authored several other books on yoga as well. He also encouraged women to take up yoga, even during pregnancy.

Iyengar, who passed away in August last year of heart and renal failure at the age of 95, was awarded the Padma Shri in 1991, Padma Bhushan in 2002 and the Padma Vibhushan in 2014 for his immense contribution to yoga. He was also included in TIME’s list of the world’s 100 most influential people in 2004.

“The West knows yoga because of Iyengar. He developed a style of yoga for ordinary people. He introduced simple props and aids like ropes, blankets, wall to facilitate people to make it easy for the masses,” said Yogi Santatmananda Saraswati of Swami Dayananda Ashram, in Rishikesh, at the time of his death.

Today’s doodle based on Iyengar has reached several countries including Russia, US, UK, Indonesia, Canada and Spain.

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EU Fines Google $1.7 bn for Unfair Online Ad Rules

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages

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The Google name is displayed outside the company's office in London, Britain. VOA

The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.

Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.

“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.

It is the third EU fine for Google in just two years.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.

The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.

“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.

Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.

Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.

Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.

Therefore, AdSense for Search works as an online search advertising intermediation platform.

Also Read- Samsung to Launch its First 5G Smartphone in Market in April

Google was by far the strongest player in online search advertising intermediation in the European Economic Area (EEA), with a market share above 70 per cent from 2006 to 2016.

Google’s provision of online search advertising intermediation services to the most commercially important publishers took place via agreements that were individually negotiated.

The Commission reviewed hundreds of such agreements in the course of its investigation and found that starting in 2006, Google included exclusivity clauses in its contracts.

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages, the European Commission said. (IANS)