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YouTube Becomes The Most Used Application For Music: Report

This report also shows the challenges the music community continues to face.

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YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

If you are listening to music, chances are you’re on YouTube.

A music consumer report by the industry’s global body IFPI published Tuesday found that 86 percent of us listen to music through on-demand streaming.

And nearly half that time, 47 percent is spent on YouTube.

Video as a whole accounted for 52 percent of the time we spent streaming music, posing challenges to such subscription services as Spotify and SoundCloud.

YouTube
The content-sharing platform is also adding a tool, thus, allowing creators to add or remove non-skippable advertisements in bulk. Pixabay

But while Spotify’s estimated annual revenue per user was $20 (17.5 euros), YouTube’s was less than a dollar.

The London-based IFPI issued a broader overview in April that found digital sales for the first time making up the majority of global revenues thanks to streaming.

The report published Tuesday looked into where and when we listen to music.

It found that three in four people globally use smartphones, with the rate among 16- to 24-year-olds reaching 94 percent.

The highest levels were recorded in India, where 96 percent of consumers used smartphones for music, including 99 percent of young adults.

YouTube
YouTube music will separate the movies and music section on the platform. Pixabay

But music does not end when we put away our phones, with 86 percent globally also listening to the radio.

Copyright infringement was still a big issue, with unlicensed music accounting for 38 percent of what was consumed around the world.

“This report also shows the challenges the music community continues to face — both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services,” said IFPI chief Frances Moore.

The report noted that “96% of consumers in China and 96% in India listen to licensed music.”

Also Read: Google Maps Gets A New Update That Lets You Access Music

It did not, however, say how many of those consumers also listened to music that infringed copyrights.

Overall, the average consumer spent 2.5 hours a day listening to music, with the largest share of it consumed while driving, the industry report said. (VOA)

Next Story

Listening to Music While Driving Can Reduce Cardiac Stress

In a Study, Listening to music attenuated the moderate stress overload the volunteers experienced as they drove

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Music
Listening to Music can be a preventive measure in favour of cardiovascular health in situations of intense stress such as driving during rush hour. Pixabay

Stress while driving is a risk factor for the development of cardiovascular disease and sudden cardiac complications such as heart attack, but now researchers have found that listening to Music while driving can reduce cardiac stress.

“We found that cardiac stress in the participants in our experiment was reduced by listening to music while they were driving,” said study lead author Vitor Engracia Valenti, Professor at Sao Paulo State University in Brazil.

For the study, published in the journal Complementary Therapies in Medicine, researchers analysed the effects of music on cardiac stress in five women between the ages of 18 and 23.

“We opted to assess women who were not habitual drivers because people who drive frequently and have had a license for a long time are better adapted to stressful situations in traffic,” Valenti explained.

The volunteers were assessed on two days, in different situations and in a random order.

On one day, they drove for 20 minutes at rush hour (5:30-6:30 pm) along a three km route in a busy district of Marilia, a medium-sized city in the northwest of Sao Paulo, without listening to music.

On the other day, the volunteers drove the same route at the same time of day but listened to instrumental music on a CD player coupled to the car radio.

The use of earbuds or headphones while driving is a traffic offense.

Music
Stress while driving is a risk factor for the development of cardiovascular disease and sudden cardiac complications such as heart attack, but now researchers have found that listening to Music while driving can reduce cardiac stress. Pixabay

“To increase the degree of traffic stress, we asked them to drive a car they did not own. Driving their own car might help,” Valenti said.

The level of cardiac stress was estimated by measuring heart rate variability using a heart rate monitor attached to the participant’s chest.

Defined as fluctuations in the intervals between consecutive heart beats, heart rate variability is influenced by the autonomic nervous system.

The more active the sympathetic nervous system, the faster the heart beats, while the parasympathetic nervous system tends to slow it down.

“Elevated sympathetic nervous system activity reduces heart rate variability, whereas more intense parasympathetic nervous system activity increases it,” Valenti said.

Analysis showed a reduction in heart rate variability in the volunteers who drove without music, indicating a lower level of parasympathetic nervous system activity but sympathetic nervous system activation.

Conversely, heart rate variability increased in the drivers who listened to music, indicating a higher level of parasympathetic nervous system activity and a reduction in sympathetic nervous system activity.

Music
The level of cardiac stress was estimated by measuring heart rate variability using a heart rate monitor attached to the participant’s chest while listening to Music. Pixabay

However, the sample size used in the study was too small but significant.

“Listening to music attenuated the moderate stress overload the volunteers experienced as they drove,” Valenti said.

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“Listening to music could be such a preventive measure in favour of cardiovascular health in situations of intense stress such as driving during rush hour,” he said. (IANS)