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YouTube CEO Addresses LGBTQ Creators’ Monetisation Concerns

In March, Google dropped in terms of rank from the LGBT equality index

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FILE - Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

Addressing the concerns of YouTube’s LGBTQ community members, CEO Susan Wojcicki has denied claims that the video-sharing platform demonetises content from the community members because they fall under queer categories.

Demonetisation and poor recommendation of LGBTQ content are two areas that Wojcicki spoke about in an interview with vlogger Alfie Deyes, The Verge reported on Monday.

Questions about the treatment of LGBTQ creators’ videos on the platform have been around for years.

However, Wojcicki mentioned that YouTube does not “automatically demonetise LGBTQ content”.

“We work incredibly hard to make sure that our machines are fair when they learn something – because a lot of our decisions are made algorithmically. There shouldn’t be (any automatic demonetisation),” the report quoted the YouTube CEO as saying.

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FILE – Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

Both YouTube and its parent company Google have lately been facing flak for not being “supportive” enough towards the LGBTQ community members.

In June 2018, trans creator Chase Ross accused YouTube of age-gating and demonetising his videos because he used the term “transgender” in his titles.

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Earlier this year, Vox host Carlos Maza called out YouTube for allowing conservative pundit Steven Crowder to remain on YouTube after Crowder made repeated homophobic remarks.

In March, Google dropped in terms of rank from the LGBT equality index. (IANS)

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YouTube India to Focus on Regional Languages For Driving Creator Growth

According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination

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YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform. Pixabay

Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, a top company executive has said.

According to Satya Raghavan, Director, Content Partnerships, YouTube in India, the company’s focus on Indian languages will continue and it will encourage more creators to find success on the video sharing platform in the next year.

“In the last three years we saw good growth in regional languages, especially Tamil, Telugu and Malayalam. We saw uptake for content in Tamil initially, and Telugu and Malayalam picked up later too,” Raghavan told IANS on Friday.

Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016.

These Indian languages continued expanding their verticals, from comedy to gaming to beauty, and today they have a full range of content on the popular video sharing platform.

“In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one,” he noted.

This year, genres such as farming, gaming and learning, grew into categories worth mentioning on YouTube, and hit massive reach and engagement.

According to the company, across categories, women creators were seen leading from the front.

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Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, Pixabay

While 2016 had just one woman YouTube creator with a subscriber base of over one million, this year saw that number shoot to 120 women YouTube creators with over a million followers.

Asked if women creators did particularly well in a specific genre, Raghavan replied: “They did well in almost every category.”

To further encourage the engagement of viewers and also the growth of creators and content, the company will focus on learning and gaming verticals in the next year.

“We expect to focus more on growing the learning vertical, and especially gaming which will continue to see uptake among people,” noted Raghavan.

Earlier this year, the company, at its annual flagship event Brandcast, had said: “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.”

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Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016. Pixabay

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform.

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According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination. (IANS)