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MNCs find Yoga Guru Ramdev’s ‘multinationals dangerous’ campaign a ‘gimmick’

Patanjali, whose turnover was not officially known being a private, unlisted enterprise, recently said its income during 2015-16 was Rs 5,000 crore, with a target of Rs 10,000 crore in 2016

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Baba Ramdev and PM Narendra Modi. Wikimedia

New Delhi, August 16, 2016: While on one hand, Prime Minister Narendra Modi is promoting ‘Make in India’ and actively seeking foreign investments, on the other hand, Yoga guru Baba Ramdev is openly attacking multinationals, calling their products “dangerous” in a concerted ad campaign.

MNCs are terming the campaign a marketing gimmick, but they can’t entirely ignore it either, as Ramdev’s consumer products empire is rapidly growing and challenging their bottom lines.

At stake is a piece of the $40 billion processed food industry, growing annually at 11 percent per year. Stakeholders hope the government will eventually crack down on the “misleading” advertisements of the Baba Ramdev-led Patanjali, whose top brass is considered close to the powers that be.

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“We live in a democratic nation, where the consumer is king. The consumers decide what is good and what is bad for them,” said Sagar Kurade, President, All India Food Processors’ Association (AIFPA), reacting to the advertisements.

“This country has a policy in place where any multinational company is free to invest in the food processing sector and any domestic company is free to grow, considering the rules and regulations associated with the sector are adhered to,” Kurade told IANS.

Patanjali Yogpeeth, Wikimedia Commons
Patanjali Yogpeeth, Wikimedia Commons

In a promotional by Patanjali on 104.0 Fever FM, Baba Ramdev is himself leading the charge.

“Hair oils have cancer-causing mineral oils, biscuits and noodles have refined flour, drinks have a cold drink (aerated drinks) and liquor, food items are adulterated, cosmetics have chemicals. These products and foreign companies are dangerous for us and our country,” he says.

“Since they take the country’s wealth outside and don’t do any charity work here, the alternative is Patanjali’s pure and home-produced campaign, the main aim of which is charity and patriotism. Adopt Patanjali and give economic freedom to our country.”

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Such an advertising campaign comes close on the heels of India relaxing its foreign equity norms to allow 100 per cent investment in trading of food products that’s manufactured or produced inIndia, including sales through e-commerce, to cut wastage, check price rise and help farmers.

“In a vibrant economy — whether a domestic company is trying to become a multinational or a multinational is trying to capture the domestic market- they are free to compete against each other,” Kurade said.

Baba Ramdev is now a business professional like any other company. He’s promoting his brands. If the outlook was that only Indian products will be sold, then there are a number of Indian companies — Dabur and Emami are Indian companies,” added Amit Dhanuka, CEO of Kejriwal Bee Care India.

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“This is just a marketing gimmick and nothing else,” added Dhanuka, a past President of AIFPA.

“There has already been a complaint against him (Baba Ramdev) the way he has been advertising and it is just a matter of time before the government will become harsh on him. This is something which is momentary and with time people will understand and all the image he has built will wane.”

Patanjali spokesperson S.K. Tijarawala defended the campaign. “Modi is the head of the government and free to keep the government’s view. I don’t think there’s any bar on trading and dealing with Indians,” he said, alluding that allowing foreign equity does not bar the domestic industry.

Patanjali Logo, Wikimedia Commons
Patanjali Logo, Image source: Wikimedia Commons

Both Kurade and Dhanuka, as also other stakeholders IANS spoke to — most of whom requested anonymity — felt that a large market like India cannot be dented by a single company, more so as it is dominated by small-scale units and the unorganised sector.

“The fact of the matter is that almost 75 percent of the food processing industry is small- and medium-sized enterprises sector driven. Big companies are primarily competing for 25 percent of the market share,” said Kurade.

But the market for big players is also not small either. Patanjali, whose turnover was not officially known being a private, unlisted enterprise, recently said its income during 2015-16 was Rs 5,000 crore, with a target of Rs 10,000 crore this year.

In contrast, the operating income for the Indian arm of Nestle — that has a presence in this country for over 100 years — was a little over Rs 80,000 crore last calendar year, while for Britannia, which was set up around 125 years ago, it was around 8,500 crore in 2015-16.

Dhanuka also made a technical point on the Food Safety Standards Authority of India (FSSAI).

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“He (Baba Ramdev) is showing his products are approved by FSSAI. The fact is it doesn’t approve a product. It is a regulatory body. It comes out with different standards. As an Indian company, it (Patanjali) should follow them. Every company follows those regulations, not just Patanjali.”

Without going into the specifics of any issue, Patanjali’s Tijarawala said there was a need for an institution that trades in home-grown products and uses the profits for the development of the country.

“They (foreign companies) are taking the profits with them and that is of no use for India. Our country will strengthen only when we promote trade in the country by promoting and manufacturing of swadeshi (home-grown) goods. This will also generate employment,” he said.

Asked if this did not go against the government’s policies, Tijarawala said: “We don’t have any differences with the government. Let them bring FDI. Let them push ‘Make in India’. That’s their job. Our job is to strengthen our people by providing opportunities. Where is the controversy?” (IANS)

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Rise of PM Modi and roar of subversive forces

To counter PM Modi opposition leaders are desperately getting aligned with anti-India forces

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Narendra Modi
Prime Minister Narendra Modi (Wikimedia commons)

– By Salil Gewali

If your son makes friendship with the difficult and longtime enemies of your own family/clan then how do you describe him and how do you feel about your future? Will it not be likely to open the door to countless tragedies? But in India, such thing is now being openly celebrated. For past couple of years or more the political leaders of certain parties have been taking the wrong step forward in having closed-door meetings with the leaders of Pakistan/China. What transpires among themselves is obviously against the present government and the nation’s fundamental ethos. Those leaders have often been heard to be sympathetic towards the terrorists or those who “roar against the nation” or against its patriotic values. Yes, those leaders jump forward to defend them who wreak havoc with the “peaceful citizens”.   Some leaders are apologetic that certain NGOs/media/religious bodies should not be harassed in the name of fighting the terrorists and ISIS. This is how country’s leaders defend the dangerous postures of dangerous outfits. Will this trend not invite greater troubles to the nation in future?

One wonders how the apex judiciary of the country just allow the political parties to pour out their pent-up anger before the leaders of neighbouring countries who are always aggressively in the combative mood. Why is the Supreme Court silent on such blatant subversive activities?

Very recently, one senior leader of the national party even scoffed at Prime Minister Modi by calling him a depraved being “Neech”. What are the criteria for one being morally low? Has PM Modi fallen short any standards of the integrity since he works sincerely hard and formulates innovative plans and schemes for the greater welfare of the nation? Well, has he not been constitutionally elected by the people of this country? Why the media is less aggressive and more defensive for those “transgressors” who wield daggers behind the cloak.

Whatsoever be the political dispensation at the center, such open rebellion against the government will not augur well for the nation and its 1.25 billion citizens.

Salil Gewali is a well-known writer and author of ‘Great minds on India’. Twitter Handle @SGewali

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Indulge in Yoga for a healthy and a good respiratory system

This article gives information on Yoga which is a very beneficial hack for having a good respiratory system

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Yoga good for healthy and respiratory body.
Yoga good for healthy and respiratory body. IANS
  • Akshar explains the benefits of Yoga
  • Yoga being the ultimatum for a good respiratory system

-by Akshar

Smog, the choking threat which has landed the national capital in a pollution emergency, has been the cause of many respiratory problems in children and adults. When your daily commute feels like living on the edge, what are your other outdoor activities supposed to feel like?

According to the Environmental Protection Agency (EPA), it is dangerous to breathe when there is too much smog. Smog contains ozone particles, and elevated ozone levels can have a variety of negative effects on your lungs.

While it is advised to stay indoors when the air is toxic outside, a more practical solution would be to establish a habit of cleansing your respiratory organs through Yoga.

If Yoga has been shown to improve the quality of life of lung cancer patients, it could definitely do wonders against other respiratory issues. Here are a few asanas you could try to give you relief from chest congestion, respiratory flues and discomfort in breathing.

* Pranayama: This has proved beneficial for those suffering with bronchitis or lung congestion.

How to do it:

1. While performing pranayama one should make sure that his or her back is straight and should concentrate on the breathing.

2. Sahaj Pranayama, which is also called easy breathing, involves breathing a few times deeply.

3. Inhale through the nostrils for five counts and hold the breath for 10 counts.

4. Exhale through the mouth for 10 counts; this has to be repeated 10-12 times.

* Adho Mukha Svanasana: This posture strengthens the chest muscles and expands the lung region, increasing its capacity.

How to do it:

1. From table top position, tuck your toes, straighten your legs and lift your hips towards the ceiling.

2. Adjust your hands forward a bit, if necessary, and spread your fingers.

3. Keep your spine long, and your head and neck in line with your spine. Hold for one minute.

* Bhujangasana: This asana opens up the heart and lungs and gives them a good stretch.

How to do it:

1. Lie on your stomach; engage your back muscles in lifting your head and upper torso.

2. Align your elbows underneath your shoulders for support.

3. Open your chest and relax your shoulders away from your ears.

4. Look straight ahead and hold for one minute.

* Sukhasana: This heavy breathing seated position relieves yourself from stress, anxiety and exhaustion.

How to do it:

1. Sit erect, with the feet stretched out towards the front.

2. Now cross the legs in such a way that the knees are wide, shins are crossed, and each foot is placed under the knee. Knees must be bent, and legs should be tucked into the torso.

3. Feet must be relaxed, and the outer edges must rest on the floor while the inner edges must arch on the shins. Look down on your legs, must see a triangle formed by shins that are crossed and both the thighs.

4. Back must be balanced in such a way that the tailbone and the pubic bone are at equal distance from the floor.

5. Place the palms stacked up in your lap. Or you can also lay them on the knees palms up or palms down.

6. Elongate the tailbone, and firm up the shoulders. But make sure the lower back is not arched in such a way that it pokes the lower ribs forward.

* Marjari Asana: This involves deep breathing, which in turn expands the lungs and boosts blood circulation.

How to do it:

1. Begin with Adhomukhi Swanasana

2. Lean forward and place your knees down on your mat

3. Inhale, look up and relax

4. Inhale as you drop your knees

5. While navigating back, shift the body weight from the knees to palms and feet.

(Akshar is founder and course director of Bengaluru’s Akshar Yog. The views expressed are personal. He can be contacted at akshar@aksharyoga.com) (IANS)

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Beatles, Apple, Facebook knew India more than Indians

Famous non-Indian celebrities know more about India and its past

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The Beatles once visited India to know more bout its past and culture.
The Beatles once visited India to know more bout its past and culture. Wikipedia

-By Salil Gewali

Facebook’s Chairman Mark Zuckerberg had dropped a bombshell on the “secularists” in India during PM Modi’s visit to his campus in California. It’s all about the Facebook connection with India. Initially, it was never a bed of roses for what is now a household name “FACEBOOK” across the world. This world-famous ‘social networking service company’ had its own share of bad times. Revealing for the first time in the meeting at the Facebook office upbeat Zuckerberg told PM Narendra Modi that Steve Jobs, the founder Chairman of Apple, had advised him to visit a certain temple in India for blessings. The revelation may have caused heartburn to many. More so in India where so-called secular and snooty folks have long acquired a proclivity to look down upon their own culture, religion, and values while being appreciative of any bizarre customs and styles of the West. Yes, heeding the advice of his mentor Steve Jobs the depressed Mark had visited the temple and toured around India for nearly a month.

Facebook's CEO tells about India.
Facebook’s CEO tells about India. wikipedia

Well, the American techno-wizard Steve Jobs had himself spent over six months in India in 1974. He was here in quest of the higher meaning of life and spiritual solace. As understood, from early age Steve was quite haunted by a good deal of unanswered questions. Of course, his encounter with a book “Be Here Now” by Richard Alpert, a Harvard Professor, had opened up a gateway to the spiritualism of the East. This book had also introduced him to a mystic Yogi ‘Neem Karoli Baba’. That later inspired Steve to set out the journey for the East. As soon as Steve and his friend Daniel Kottke arrived India they directly went to meet the Guru in Kainchi Dham Ashram in Nainital. But to their disappointment, they found the Baba had already passed away some months earlier. Nevertheless, the urge to dive deeper into the spiritualism did not die away. They shaved their heads and put on Indian clothes and undertook an extensive meditation and yogic practices.

The most significant impact that had made upon Steve’s life was a book “Autobiography of a Yogi”by Paramhansa Yogananda. It is on record that he would read this book too frequently, at least once every year until his death, 2011. This book had given him the practical insight into what exactly this world is about and how a layman can prepare himself to realize the Supreme knowledge. The first-hand account of a Yogi with empirical approaches to know oneself this book by Yogananda is a smash hit manual now among the seekers of the Eastern spiritualism.

Yes, by dint of hard work, intuition and innovation Steve stood out as one of the most successful techno-tycoons of the modern times. As much known, Jobs was hardly possessed by the luxury of riches and materialistic vanity. He just regarded his entrepreneurship as a tool to awaken his dormant potentialities. The chairman of Salesforce.com and famous philanthropist Marc Benioff says with conviction — “If you want to understand Steve, it’s a good idea to dig into ‘Autobiography of a Yogi’.” It is this book which Steve’s family had given to all the guests as a last gift at his memorial service.

Here we can’t afford to ignore the Beatle’s fascination for INDIA as well. The band members that were basking in the opulence of materialistic riches and glory visited India (Rishikesh) in search of inner peace. They met with Sri Maharshi Mahesh Yogi and learnt from him Transcendental meditation (TM) who laid bare methods to feel true bliss within. Sri Maharshi is a big name in the West having a huge following that includes celebrities like Oprah Winfrey, David Lynch, Russell Brand, Hugh Jackman, Jennifer Aniston, Modern physicist Dr. John Hagelin, to name a few. The Beatle’s Paul McCartney and Ringo Starr often assist a Hollywood Director/actor David Lynch to organize the Transcendental meditation under ‘David Lynch Foundation’ across USA and the European countries. George Harrison later took refuge in Bhakti Yoga. The founder of ISKCON Srila Prabhupada showed him the pathway to the Supreme Consciousness.

What basically pulls the rational westerners to India is less known to Indians themselves. It’s shamefully paradoxical. From early 19th Century, the philosophical literary treasure troves and Yoga of India found more admirers in the foreign lands than at home. Indeed, the philosophy of the “laws of karma” and the presence of all-power-divinity within every being and everywhere — which any human being can realize irrespective of one’s caste, creed, nationality, and color, has intensely stirred the greatest of the great minds of the West. The ancient texts hold out a whole bunch of keys to unlock oneself and know his/her relationship with the Supreme Being which in fact seems very reasonable to the West. Further, the complex studies of world-view by Modern scientists are gradually arriving at the same conclusion what the ancient sages of India expounded over five thousands year back that ‘creation and creator are ONE’. Interconnection, inter-relation and interdependence among every individual particle/object, living or non-living, in the infinite universe — which is the fundamental tenets of the Eastern philosophy, provided a new light of wisdom to the the modern physicists like Schrödinger, Heisenberg, Julius Oppenheimer, Brain David Josephson, David Bohm, John Stewart Bell et al.

Well, Indian’s contribution to the western academia is immeasurable — though deliberately undermined or less discussed in India itself. It’s very worthwhile to recall a famous proclamation by our western master whom we hold in the highest esteem. TS Eliot, one of the most celebrated poets of the 20th century, asserts: “Indian philosophers’ subtleties make most of the great European philosophers look like schoolboys”.

Salil Gewali is a well-known writer and author of ‘Great minds on India’. Twitter @SGewali.