Tuesday January 16, 2018

Tea Story! Why Tea is India’s most loved Brewed Beverage

India is one of the largest producers of tea and over 70% of tea in the world is consumed in India alone

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Tea. Image source: az-teas.com
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  • Over 70% of tea in the world is consumed in India alone
  • The northeast areas like Assam prefer Sah, Ronga Sah (red tea without milk) and northern Hindi speaking areas prefer Masala chai (spiced tea) or Kadak chai (strong and well brewed tea)
  • It is known that tea was cultivated in northeastern India much before the British began commercializing it in India

Tea has emerged as the most liked beverage in India. Tea or chai is easily found outside our homes. There is hardly any street where you don’t find a tea stall. Tea sellers are popularly called chai walas. Tea has become a crucial part in the life of every Indian. Unlike the British cup of tea, tea leaves are not steeped separately they are instead boiled along with water and milk and sugar are added.

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Over 70% of tea in the world is consumed in India alone. India is also one of the largest producers of tea. Areas like Assam and Darjeeling exclusively grow tea along with Tamil Nadu and Kerala. These tea growing estates have made it to the international tea market. There are many variations of tea in India.

Different types of Tea in India. Image source: www.everydayhealth.com
Different types of Tea in India. Image source: www.everydayhealth.com

The northeast areas like Assam prefer Sah, Ronga Sah (red tea without milk) and northern Hindi speaking areas prefer Masala chai (spiced tea) or Kadak chai (strong and well brewed tea). ‘Malai Maar Ke’ is another variation where a gallop of fat cream is added to the tea.

Tea stall Tamil Nadu, India Image: Wikimedia Commons
Tea stall in Tamil Nadu, India
Image: Wikimedia Commons

It is mostly taken along with breakfast or just after waking up calling it ‘bed tea’. The guests are most served with hot tea along with snacks. Ginger is a popular ingredient in tea which improves the taste and also possess numerous health benefits.

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Tea plantations were set up in India during 1830s by the British, their main purpose was to export tea to Britain. Tea drinking from the modern prospective started during 1980s when the British organization, Indian Tea Association started making efforts to popularize tea among Indians. They organized promotional campaigns in several cities and towns. Home demonstrations were provided and factories were encouraged to provide the workers with a tea break.

A number of tea stalls were also set up. When Railway stations were being made, small tea stalls were set up there as well. The English Brooke Bond tea company also distributed tea samples in the country. By the end of 1990s, Indians had developed a great liking towards tea and the tea consumption increased steadily.

Woman plucking tea in a tea plantation of Assam Source: Wikimedia Commons
Woman plucking tea in a tea plantation of Assam
Source: Wikimedia Commons

Indian tea is different from tea in other parts of the world as it contains more of milk and also other immunizers like cinnamon, ginger or Tulsi leaves (mainly in winters). Tea is known to be very good for health. It is known that tea was cultivated in northeastern India much before the British began commercializing it in India.

by Shubhi Mangla, an intern at NewsGram. Twitter @shubhi_mangla

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  • Shubhi Mangla

    Almost every Indian’s starts with a cup of tea. Its modern variations like green tea, black tea and ice tea are also popular among the youth

  • Vrushali Mahajan

    The first thing an Indian offers is tea. Not only does it refresh your mind, but also teas like tulsi tea, green tea, ginger tea had medicinal properties which is very good for one’s health.

  • devika todi

    the beverage has become an integral part of Indian lifestyle. it is sometimes hard to imagine that tea originates from china, not India!

  • Shubhi Mangla

    Almost every Indian’s starts with a cup of tea. Its modern variations like green tea, black tea and ice tea are also popular among the youth

  • Vrushali Mahajan

    The first thing an Indian offers is tea. Not only does it refresh your mind, but also teas like tulsi tea, green tea, ginger tea had medicinal properties which is very good for one’s health.

  • devika todi

    the beverage has become an integral part of Indian lifestyle. it is sometimes hard to imagine that tea originates from china, not India!

Next Story

Vivo opens online store in India

The Vivo innovative range will be available in 10,000 postal service areas (pin codes) across the country, the company said.

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Vivo to open E-stores in India to increase its market. Wikimedia Commons
Vivo to open E-stores in India to increase its market. Wikimedia Commons
  • Vivo is opening online stores in India in order to expand its market.
  • With new E-stores, the smartphones will be available to customers all over India.
  • The company is also thinking of launching an E-store app to make it convenient for people.

In a bid to expand its online presence, Chinese smartphone maker Vivo on Monday launched its E-store in India that will deliver products and services across the country.

“With the new E-store, Vivo’s innovative range of smartphones will be available to our customers across the country with special launch offers,” Kenny Zeng, Chief Marketing Officer, Vivo India, said in a statement.

Vivo will sell its phones through E-stores in India now.
Vivo will sell its phones through E-stores in India now.

The Vivo innovative range will be available in 10,000 postal service areas (pin codes) across the country, the company said.

The handset maker also announced its “Launch Carnival” under which, it is offering benefits on smartphones from January 16-18.

Buyers will get discount coupons worth up to Rs 2,000 on select smartphones, 12-month zero-cost EMI and one-time screen replacement in Vivo V7 and V7+ smartphones, the company said.

The company is also planning to launch its E-store application with features such as Augmented Reality (AR) support with the live chat option to help customers make purchase decisions. IANS