Tuesday March 20, 2018

22 percent Indian TV programmes found depicting Tobacco are affecting Children

anti-tobacco messages are effective in countering the imagery of tobacco and prompting decision to quit

A person smoking cigarette, Pixabay

New Delhi, Feb 10, 2017: Twenty-two per cent of the Indian television programmes have been found depicting tobacco and broadcasting them despite 71 per cent viewers being children and adolescents, a report revealed on Friday.

The report titled ‘Evaluation of Tobacco Free Film and Television Policy in India’ conducted by Vital Strategies and supported by World Health Organization (WHO) noted that the implementation of the rule under the Cigarettes and other Tobacco Products Act was very low.

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The report added that anti-tobacco messages are effective in countering the imagery of tobacco and prompting decision to quit. It also called for better implementation of the act.

The film rule was legislated on October 2, 2012, and mandates that three forms of warning messages (anti-tobacco health spots, audio-visual disclaimers and static health warning messages) are broadcast when tobacco products, branding or use are shown in films and television programmes.

The study was conducted under the guidance of the Union Health Ministry. “An effective way of tobacco control would be to ingrain and indoctrinate the young minds, the children and the youths. If they could be weaned away from tobacco use, we believe that the battle is half won,” said Health Secretary C.K Mishra.

Present on the occasion, Nandita Murukutia, Country Director Vital Strategies, said: “The tobacco industry spends billions of dollars to mislead consumers by depicting tobacco use as glamorous or popular.”

According to Murukutia, when tobacco is depicted in films and TV Programmes, it’s doing the tobacco industry’s work for them. “Tobacco kills one million Indians every year and costs our economy $22.4 billion.

The objective of this study is to understand the importance of ‘film rule’ and the current gap in implementation,” said Murukutia. Murukutia urged the TV and film industry to recognise its responsibilities and work towards a tobacco-free culture. (IANS)

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Smoking during pregnancy linked to asthma severity in kids

Prenatal tobacco smoke exposure was associated with a 2.5 times increase in odds of having airflow obstruction in children with asthma

  • Smoking during pregnancy can be very dangerous
  • It can lead to asthma and poor lung function in the baby
  • It also can have serve effects on the health of the mother

Women who smoke while pregnant contribute to the severity of asthma and poor lung function in their children warns a study.

The findings published in the journal CHEST suggest that tobacco smoke exposure during pregnancy is more strongly associated with worse lung function than current, ongoing exposure in school-aged children with asthma.

Smoking during pregnancy can be unhealthy for the child.

“This study implicates maternal smoking in pregnancy as the period of second-hand exposure that is more strongly associated with worse lung function in asthmatic children,” said lead investigator Stacey-Ann Whittaker Brown from Icahn School of Medicine at Mount Sinai, New York.

“Maternal smoking in pregnancy may set children with asthma on a trajectory of poor lung function in later childhood, and other studies suggest this effect may be lifelong,” Whittaker Brown said.

Investigators analysed the relationship between lung function and the type of second-hand smoke exposure in a representative sample of school-aged children aged six to 11 years.

Also Read: Why you should avoid Paracetamol during pregnancy

The sample consisted of 2,070 children who participated in the 2007-2012 National Health and Nutrition Examination Survey (NHANES) in the US.

Detailed information about ongoing second-hand smoke exposure as well as parental self-reported exposure prior to birth was obtained.

During the study period, lung function was measured using spirometry, and exposure to smoking was assessed through levels of cotinine in the blood, a marker of the extent of current second-hand smoke exposure. Thus, investigators were able to distinguish clearly between exposure in pregnancy and ongoing second-hand smoke exposure.

Protein responsible for postpartum depression in pregnancy found
Smoking during pregnancy is very dangerous. IANS

Nearly 10 percent of both children with and without asthma in the sample had reduced lung function.

Investigators found that current tobacco smoke exposure was independently associated with airflow obstruction in school-aged children, although the extent of the association was small.

However, prenatal tobacco smoke exposure was associated with a 2.5 times increase in odds of having airflow obstruction in children with asthma, the study said. IANS