Sunday March 24, 2019

22 percent Indian TV programmes found depicting Tobacco are affecting Children

anti-tobacco messages are effective in countering the imagery of tobacco and prompting decision to quit

0
//
A person smoking cigarette, Pixabay

New Delhi, Feb 10, 2017: Twenty-two per cent of the Indian television programmes have been found depicting tobacco and broadcasting them despite 71 per cent viewers being children and adolescents, a report revealed on Friday.

The report titled ‘Evaluation of Tobacco Free Film and Television Policy in India’ conducted by Vital Strategies and supported by World Health Organization (WHO) noted that the implementation of the rule under the Cigarettes and other Tobacco Products Act was very low.

NewsGram brings to you latest new stories in India.

The report added that anti-tobacco messages are effective in countering the imagery of tobacco and prompting decision to quit. It also called for better implementation of the act.

The film rule was legislated on October 2, 2012, and mandates that three forms of warning messages (anti-tobacco health spots, audio-visual disclaimers and static health warning messages) are broadcast when tobacco products, branding or use are shown in films and television programmes.

The study was conducted under the guidance of the Union Health Ministry. “An effective way of tobacco control would be to ingrain and indoctrinate the young minds, the children and the youths. If they could be weaned away from tobacco use, we believe that the battle is half won,” said Health Secretary C.K Mishra.

Present on the occasion, Nandita Murukutia, Country Director Vital Strategies, said: “The tobacco industry spends billions of dollars to mislead consumers by depicting tobacco use as glamorous or popular.”

According to Murukutia, when tobacco is depicted in films and TV Programmes, it’s doing the tobacco industry’s work for them. “Tobacco kills one million Indians every year and costs our economy $22.4 billion.

The objective of this study is to understand the importance of ‘film rule’ and the current gap in implementation,” said Murukutia. Murukutia urged the TV and film industry to recognise its responsibilities and work towards a tobacco-free culture. (IANS)

Next Story

A Smartphone Application That Helps You Quit Smoking

The study published in the journal Aging, demonstrated that the smoking-induced aging acceleration reverts back to normal after smoking cessation

0
smartphone
New smartphone app to help you quit smoking. Pixabay

Researchers have developed a new smartphone-based app that can track if you smoke a lot and can help you quit.

The app Gero Healthspan developed by scientists from Gero and Roswell Park Cancer Institute in New York offers a way to track the rejuvenating effect of smoking cessation in real time through the analysis of wearable data.

The bioage acceleration caused by smoking can be detected through the analysis of physical activity signals collected from wearable devices.

application
FILE – New findings show that smoking causes devastating genetic damage, or mutations, in the cells of various organs in the body. VOA

From this, a new Artificial Intelligence (AI) algorithm trained to find certain patterns in intraday changes of activity level to estimate the biological age of a person has been developed.

The study published in the journal Aging, demonstrated that the smoking-induced aging acceleration reverts back to normal after smoking cessation and the process can be tracked by the wearable device.

Also Read: Reducing Alcohol Intake Can Help In Quitting Smoking

“You can use the app to explore how lifestyle changes such as diets, activities and supplements affect your predicted healthy life expectancy. We hope that our app will help people to stop deliberately shortening their lives and help to develop healthy lifestyles,” said Peter Fedichev, Founder and Chief Science Officer of Gero. (IANS)