By NewsGram Staff-Writer

The lovers of folk music are having a happy-time as for the first time on Indian national television an exclusive reality show is being aired for promoting the talent of folk singers from all across the nation. The show 'Maati Ke Laal' has been started with the aim of providing exposure to budding regional talents. The show kicked off on government's DD Kisan channel from 22nd August.

This idea was brained and conceptualized by senior journalist and writer Pankaj Shukl who thinks that a show like this is the need of the hour as it would help the local artists in gaining fame of international level.

It is a fresh concept and that is why gaining the public interest. The auditions for the show were conducted across 16 states. The selected participants will go through four rounds before entering the grand finale. 'Maati Ke Laal' will feature singers competing with each other for the prestigious title of 'the biggest folk star'.

Veteran actor Annu Kapoor and folk singer Ila Arun will judge this show which will promote tunes that are generally sung during rituals like marriages etc. Also, the indigenous title of the show takes the audiences back to the roots of rural India and that is why the show is so far well received.

Shukl added, "The program will help folk music in rejuvenating itself and establishing a new identity in the mind of the viewers. It provides a platform to every amateur singer around the remote localities for exhibiting their talent."