Amazon India on Wednesday launched its automated messaging assistant in Hindi for its customers who can get their queries resolved in the language of their preference.

The automated assistant is a chatbot powered by Amazon's Artificial Intelligence (AI) platform, leveraging Machine Learning (ML) and Natural Language Processing (NLP) capabilities for a seamless and friendly conversational experience for customers, the company said in a statement.

"The new chat assistant in Hindi underlines our commitment to serve the next 100 million Indians to discover and shop with Amazon.

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"We also see opportunities for scaling the messaging assistant as a contact channel — to increasingly resolving issues before a customer service associate is even involved," said Akshay Prabhu, Director, Customer Service, Amazon India.

The Hindi chat experience is available on Amazon.in Android app. (IANS)