Friday December 6, 2019

App for Indian women to understand contraceptive choices

0
//

Washington: An Indian-American researcher from the Johns Hopkins University developed an app that is helping married Indian women in understanding contraceptive choices and using modern family planning methods within few months.

According to Sanjanthi Velu, Asia team lead at the Johns Hopkins Centre for Communication Programs (CCP), women who watched motivational videos on the app called “Gyan Jyoti” were 4.5 times more likely to use modern contraceptive methods than those who did not.

“This shows that mobile technology provides an innovative and dynamic platform for social and behaviour change communication,” Velu said.

“It can encourage conversations between women and frontline health workers that are interactive, culturally relevant, and personalised which lead to increased, sustained use of modern contraceptive methods,” he explained.

In one district of Bihar, smartphones loaded with the Gyan Jyoti app were given to 14 accredited social health activists (ASHAs), while in another district another 14 ASHAs were supplied with more low-tech SD cards.

Each set of ASHAs – community health workers – regularly visits roughly 1,400 rural women.

The ASHAs with the smartphone app were able to customise their family planning counselling, showing videos most appropriate to answer each woman’s particular questions.

Those ASHAs who had the SD card could show the videos, but did not have the benefit of customising their interaction.

The ASHAs using the app were also able to share the films via Bluetooth if the women had the technology, enabling the women to show it to their husbands or mothers-in-law at a later time.

The researchers randomly chose 406 women from each district to study in May 2015, five months after the app and the SD cards were made available to the ASHAs.

They found that 22 percent of women who were counselled with the app were using modern contraception such as IUDs, oral contraceptive pills and injectable contraception at the end of the study period while 13 percent of the women were using modern contraception in the district without the app.

Women who were visited by an ASHA during the study period were 1.9 times more likely to be using modern contraceptive methods.

More importantly, women who had watched the videos were 4.5 times more likely to be using modern contraceptives, no matter whether they were shown by an ASHA with the app or an SD card.

“Our research shows that there is value in developing targeted mobile platforms that can be customised depending on the needs of each provider and her clients,” Velu noted.

The app incorporates a variety of videos about family planning and modern contraceptive methods, including entertaining and educational films, testimonials from happy couples who are using contraception, question and answer videos with physicians and other information that aims to dispel myths and misconceptions.

According to Velu, the app can be adapted for different languages or other types of health information that families may need.

The findings were presented at the “International Family Planning Conference” in Nusa Dua, Indonesia on Thursday.(IANS)

Next Story

Flipkart Brings First Nokia-branded Smart TV in India: Report

The visuals of the TV are bolstered with "MEMC" technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition

0
Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Flipkart on Thursday launched the Nokia Smart TV in India as part of their strategic partnership. Priced at Rs 41,999, the Nokia-branded smart TV is currently available in a 55-inch variant and features “Sound by JBL”.

The smart TV will be available on the e-commerce platform starting December 10 and the firm will expand the line up of 4K variants in the coming months.

“The acoustics of the Nokia Smart TV has been engineered by JBL, which will let customers experience clear vocal tones and minimal harmonic distortion. True to JBL’s brand recall, the Nokia Smart TV will also enjoy deep bass tones, typically popular with Indian audiences,” the company said in a statement.

Notably, this is the first time that JBL is extending its audio expertise in television space in India.

The TV is powered by 24 watt built-in speakers, “DTS TruSurround” and Dolby Audio to enhance the overall audio experience.

Flipkart will provide complete TV protection for Nokia-branded smart TVs, which is available at a launch price of Rs 999.

Flipkart, Nokia
Flipkart earlier entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. Wikimedia Commons

The programme gives consumers a coverage of three years against manufacturing defects and accidental damages, along with a guaranteed buyback value at the end of three years.

The Nokia Smart TV offers intelligent dimming that helps produce deeper blacks through accurate backlight control and a wide colour gamut.

It comes with the Android 9.0 Operating System (OS) that will allow users access a host of apps on the Android TV Play Store.

Also Read: Sony Unveils Alpha 9 II Camera in India for Rs 3,99,990

It sports a quad-core processor and 2.25GB RAM and 16GB ROM.

The visuals of the TV are bolstered with “MEMC” technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition. (IANS)