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Apple Confirms It’s Deal With Oprah Winfrey For Digital Entertainment

Winfrey and Apple will create original programs

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Actress Oprah Winfrey poses for photographers upon arrival at the premiere of the film 'A Wrinkle In Time' in London, March 13, 2018.
Actress Oprah Winfrey poses for photographers upon arrival at the premiere of the film 'A Wrinkle In Time' in London, March 13, 2018. VOA

Apple Inc on Friday announced a multiyear deal with Oprah Winfrey to create original programming, a coup in the battle for A-list talent and projects in the booming digital entertainment market.

“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” Apple said in a statement.

Apple gave no details of the type of programming that Winfrey would create, the value of the deal, or when it might be released. Winfrey had no immediate comment.

Winfrey, 64, an influential movie and TV producer who also publishes a magazine, is expected to appear on screen, a source familiar with the deal said.

Apple has not said how it plans to distribute its programming, to which it has committed an initial $1 billion. The partnership is the biggest original content deal struck by Apple so far as it aims to compete with Netflix Inc,

Amazon.com Inc and Time Warner Inc’s HBO. Netflix, which has said it will spend up to $8 billion on programming this year, in May struck a multiyear deal with former U.S. President Barack Obama and his wife Michelle to produce films, documentaries and other content.

Harpo Inc. Chairman Oprah Winfrey
Harpo Inc. Chairman Oprah Winfrey, flickr

Netflix, the world’s leading streaming entertainment provider, has also lured prolific television producers Ryan Murphy and Shonda Rhimes away from broadcast television.

Amazon said in November it had bought the global television rights to “The Lord of the Rings” and would produce a multi-season series that explores new storylines preceding author J.R.R. Tolkien’s “The Fellowship of the Ring.” Earlier this week, Amazon also announced a development deal with
Oscar-winning actress Nicole Kidman’s production company for movies and television.

For its part, Apple in November ordered two seasons of a dramatic series with Hollywood stars Reese Witherspoon and Jennifer Aniston, looking at the lives of people working on a morning television show.

Other projects Apple has announced include a remake of Steven Spielberg’s 1980s science fiction anthology series “Amazing Stories,” based on Isaac Asimov’s influential “Foundation” science fiction novels, and a drama from “La La Land” movie director Damian Chazelle.

Under the deal with Winfrey, she will remain chief executive of cable channel OWN, which she launched in 2011 in partnership with Discovery Inc. Winfrey in December extended her contract with OWN through 2025, OWN and Apple said.

Under her contract with OWN, Winfrey can appear on camera on other platforms on a limited basis.

Oprah Winfrey
Oprah Winfrey, flickr

Known in the United States by millions on a first-name basis, Winfrey rose to fame as the host of her own television talk show, using it to build a media empire that spans magazine publishing, movie and television production, cable TV and satellite radio.

Born into poverty, she is one of the world’s wealthiest women and has been nominated for two Academy Awards.

A rousing speech by Winfrey at the Golden Globes awards ceremony in January triggered an online campaign to persuade her to run for U.S. president in 2020.

Also read:“The Oprah Winfrey Show” was my greatest Therapy: Oprah Winfrey

She dismissed the notion, telling InStyle magazine in an interview, “It’s not something that interests me.” (VOA)

Next Story

Would You Give Up Digital Life if Given Lifetime Data Protection?

Many prefer not to have certain facts about themselves revealed in public

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Digital, Life, Data
Several years ago, people shared their private information with social media services in exchange for various benefits, without even thinking about the potential threats. Pixabay

Would you give up your digital life if all your personal information – passwords, posts, pictures, videos, jokes, memes, GIFs etc – remain private for the rest of your life or given back to you, with no duplicate data saved in the Dark Web?

For four in 10 people (38 per cent), this is a steal deal as consumers’ personal information is becoming incredibly valuable to them, says a latest report from global cybersecurity firm Kaspersky.

Social media services like Facebook, Instagram or Twitter have become a significant part of our lives and according to Kaspersky’s report, 82 per cent of people now use them globally.

Several years ago, people shared their private information with social media services in exchange for various benefits, without even thinking about the potential threats and their consequences.

Digital, Life, Data
For four in 10 people (38 per cent), this is a steal deal as consumers’ personal information is becoming incredibly valuable. Pixabay

“With a rising number of data leaks around the world, we are seeing a new trend among consumers. Many prefer not to have certain facts about themselves revealed in public and are paying more attention to the information they share with online services,” says Marina Titova, Head of Consumer Product Marketing at Kaspersky.

However, the majority still don’t know how to protect their digital privacy and would give up social media to guarantee their information remains secure.

The truth is: Your data is up for grabs everywhere – be it tech companies, advertisers or marketers.

After facing flak for using unethical and discreet ways of collecting user-information, Facebook has now decided to pay Android users in India and the US just to monitor how they use their phones.

Also Read- How to Salvage Your Marriage from Divorce

The social networking giant has launched a new app called Study which is available for download on Google’s Play Store for Android users aged 18 and above.

The app would not only monitor installed apps on a person’s phone but also observe the amount of time spent on those apps along with details like the users’ location and additional app data which could reveal other specific features being used.

Earlier this year, it was revealed that Facebook was secretly paying users aged 13 to 35 up to $20 per month, plus referral fees, to install a “Facebook Research” Virtual Private Network (VPN) that was letting the company access user’s data.

According to Kaspersky’s report titled, “The true value of digital privacy: are consumers selling themselves short?”, fears surrounding protecting digital privacy have made consumers more anxious about the use and distribution of their personal information on the Internet.

Digital, Life, Data
Social media services like Facebook, Instagram or Twitter have become a significant part of our lives. Pixabay

However, despite these various benefits, some would still opt out of social media if it helped to restore their digital privacy forever.

One in 10 (12 per cent) people who give away their personal information to register for fun quizzes, such as what celebrity they look like or what their favourite meal is, would not be able to do so anymore.

It may be even more problematic, though, for 58 per cent people who would no longer be able to use their social login details to quickly and conveniently authorize themselves on different websites or services.

Perhaps even more surprisingly, at a time when the number of mobile phone users is rising 2 per cent year-on-year, one-in-five (19 per cent) would be ready to wave goodbye to their handsets altogether to guarantee their data remains private for the rest of their life.

Also Read- Give your Place a Bohemian Twist with Soft Furnishings

Unfortunately, even sacrificing your entire social media presence wouldn’t be sufficient to protect digital privacy an it’s a process, not a one-time deal that can be bargained for.

“Keeping personal information safe – by regularly updating social media account passwords and using security solutions – will give consumers more confidence in the security of their data online,” said Titova. (IANS)