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Apple Confirms It’s Deal With Oprah Winfrey For Digital Entertainment

Winfrey and Apple will create original programs

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Actress Oprah Winfrey poses for photographers upon arrival at the premiere of the film 'A Wrinkle In Time' in London, March 13, 2018.
Actress Oprah Winfrey poses for photographers upon arrival at the premiere of the film 'A Wrinkle In Time' in London, March 13, 2018. VOA
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Apple Inc on Friday announced a multiyear deal with Oprah Winfrey to create original programming, a coup in the battle for A-list talent and projects in the booming digital entertainment market.

“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” Apple said in a statement.

Apple gave no details of the type of programming that Winfrey would create, the value of the deal, or when it might be released. Winfrey had no immediate comment.

Winfrey, 64, an influential movie and TV producer who also publishes a magazine, is expected to appear on screen, a source familiar with the deal said.

Apple has not said how it plans to distribute its programming, to which it has committed an initial $1 billion. The partnership is the biggest original content deal struck by Apple so far as it aims to compete with Netflix Inc,

Amazon.com Inc and Time Warner Inc’s HBO. Netflix, which has said it will spend up to $8 billion on programming this year, in May struck a multiyear deal with former U.S. President Barack Obama and his wife Michelle to produce films, documentaries and other content.

Harpo Inc. Chairman Oprah Winfrey
Harpo Inc. Chairman Oprah Winfrey, flickr

Netflix, the world’s leading streaming entertainment provider, has also lured prolific television producers Ryan Murphy and Shonda Rhimes away from broadcast television.

Amazon said in November it had bought the global television rights to “The Lord of the Rings” and would produce a multi-season series that explores new storylines preceding author J.R.R. Tolkien’s “The Fellowship of the Ring.” Earlier this week, Amazon also announced a development deal with
Oscar-winning actress Nicole Kidman’s production company for movies and television.

For its part, Apple in November ordered two seasons of a dramatic series with Hollywood stars Reese Witherspoon and Jennifer Aniston, looking at the lives of people working on a morning television show.

Other projects Apple has announced include a remake of Steven Spielberg’s 1980s science fiction anthology series “Amazing Stories,” based on Isaac Asimov’s influential “Foundation” science fiction novels, and a drama from “La La Land” movie director Damian Chazelle.

Under the deal with Winfrey, she will remain chief executive of cable channel OWN, which she launched in 2011 in partnership with Discovery Inc. Winfrey in December extended her contract with OWN through 2025, OWN and Apple said.

Under her contract with OWN, Winfrey can appear on camera on other platforms on a limited basis.

Oprah Winfrey
Oprah Winfrey, flickr

Known in the United States by millions on a first-name basis, Winfrey rose to fame as the host of her own television talk show, using it to build a media empire that spans magazine publishing, movie and television production, cable TV and satellite radio.

Born into poverty, she is one of the world’s wealthiest women and has been nominated for two Academy Awards.

A rousing speech by Winfrey at the Golden Globes awards ceremony in January triggered an online campaign to persuade her to run for U.S. president in 2020.

Also read:“The Oprah Winfrey Show” was my greatest Therapy: Oprah Winfrey

She dismissed the notion, telling InStyle magazine in an interview, “It’s not something that interests me.” (VOA)

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Apple Inc’s Self- Driven Car Encounters Its First Accident

The self-driving cars, touted as the best bet for safe future travel, however, have been involved in some fatal accidents.

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Apple
An Apple store in Woodbridge, Virginia. (VOA)

One of Apple’s self-driving vehicles was involved in an accident during the test drive in US’ California, and sustained moderate damage in the crash, the media reported.

Apple’s autonomous car got into its very first crash one week ago in Sunnyvale, according to a report filed by Apple with the California Department of Motor Vehicles this week, The Verge reported on Friday.

However, it does not appear that Apple was at fault for the collision as the software was intact.

Apple is currently testing number of Lexus SUVs in California.

Apple
Apple Car: Apple’s vehicle project, focused on building an autonomous driving system.. Pixabay

According to the accident details, the vehicle in question was in autonomous mode at the time.

The Apple car carrying special equipment and sensors was hit by a Nissan car from behind.

Both cars sustained damage but neither car’s passengers received any injuries, the report said.

Apple has a fleet of nearly 45 test self-driving vehicles in California.

The company has also partnered with Volkswagen to help create a fleet of self-driving employee shuttles for its Cupertino campus.

Apple Car
Representational Image. Flickr

The self-driving cars, touted as the best bet for safe future travel, however, have been involved in some fatal accidents. On March 18, an Arizona woman was killed by an Uber self-driving car.

Also Read: After Tearful Interview Musk Plans for Providing Tesla Car to The Masses at $25,000

Five days later, the occupant of a Tesla Model X died after the vehicle hit a highway barrier in California and caught fire.

In 2016, the occupant of a Tesla running on its autopilot system in Florida was killed in a collision with a truck the Tesla car failed to spot. (IANS)