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Apple, Google, Coca-Cola Top List of world’s 100 most valuable brands in 2016

The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales

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FILE - Pedestrians pass the Apple store location on Fifth Avenue in New York, June 6, 2013.
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Apple Inc., Alphabet Inc.’s Google, and Coca-Cola Co. topped the list of the world’s 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.

Microsoft Corp., Toyota Motor Corp., IBM Corp., Samsung Electronics Co. Ltd., Amazon.com Inc., Mercedes-Benz and General Electric Co. were also on the Top 10 list, according to Interbrand’s 2016 Best Global Brands report.

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Social network Facebook Inc., e-commerce giant Amazon and toy company Lego were the top-growing brands.

This year, technology and automotive took 29 of 100 rankings on the annual list.

The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales.

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Apple’s brand value rose 5 percent from a year ago to $178 billion and Google’s brand value was up 11 percent from a year ago to $133 billion, according to the report.

Apple, Google and Coca-Cola are the most valuable brands as “their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors,” said Jez Frampton, Interbrand’s global chief executive officer.

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Hitting the Top 100 for the first time, French fashion brand Dior and Silicon Valley automaker Tesla Motors Inc. were at Nos. 89 and 100 respectively. Hugo Boss, Chevrolet and Kleenex dropped off the list, the report said. Interbrand is part of Omnicom Group Inc. (VOA)

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Google Removing Over 100 Scam Advertisements Every Second

The move came after scammers were found using Google's advertising system to create misleading ads

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Google introduced the Pixel series in 2016 and the rumoured upcoming smartphones would mark the third generation of the line. Pixabay

Google is removing over 100 scam advertisements every second for violating its policies and will soon implement a verification programme to further weed out bad actors from its platform.

After The Wall Street Journal reported that scammers were purchasing search ads and “masquerading as authorised service agents for companies such as Apple Inc”, Google said on Saturday it is taking action against such scam artists.

“Just last year alone, we took down more than 3.2 billion ads that violated our advertising policies – that’s more than 100 bad ads per second,” said David Graff, Director, Global Product Policy at Google.

“We’re taking another step. We’ve seen a rise in misleading ad experiences stemming from third-party technical support providers and have decided to begin restricting ads in this category globally,” said Graff.

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Google on a smartphone device. Pixabay

In the coming months, Google will roll out a verification programme to ensure that only legitimate providers of third-party tech support can use its platform to reach consumers.

“One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads,” Google said.

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The move came after scammers were found using Google’s advertising system to create misleading ads.

“The ads would display a link to Apple’s website, but the number in the ad would direct to a call centre that engages in tech-support scams.” (IANS)