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Apple, Google, Coca-Cola Top List of world’s 100 most valuable brands in 2016

The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales

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FILE - Pedestrians pass the Apple store location on Fifth Avenue in New York, June 6, 2013.

Apple Inc., Alphabet Inc.’s Google, and Coca-Cola Co. topped the list of the world’s 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.

Microsoft Corp., Toyota Motor Corp., IBM Corp., Samsung Electronics Co. Ltd., Amazon.com Inc., Mercedes-Benz and General Electric Co. were also on the Top 10 list, according to Interbrand’s 2016 Best Global Brands report.

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Social network Facebook Inc., e-commerce giant Amazon and toy company Lego were the top-growing brands.

This year, technology and automotive took 29 of 100 rankings on the annual list.

The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales.

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Apple’s brand value rose 5 percent from a year ago to $178 billion and Google’s brand value was up 11 percent from a year ago to $133 billion, according to the report.

Apple, Google and Coca-Cola are the most valuable brands as “their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors,” said Jez Frampton, Interbrand’s global chief executive officer.

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Hitting the Top 100 for the first time, French fashion brand Dior and Silicon Valley automaker Tesla Motors Inc. were at Nos. 89 and 100 respectively. Hugo Boss, Chevrolet and Kleenex dropped off the list, the report said. Interbrand is part of Omnicom Group Inc. (VOA)

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Majority Number of Smartphones in India are Sold Through Online Channels

Interestingly, online shipments in the premium segment reached a record high with 79 per cent year-over-year growth

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Online Channels
With 55 per cent year-on-year growth, smartphone shipments on Online Channels reached their highest ever share of 46 per cent during the third quarter of this year, according to the latest research from Counterpoint's Market Monitor service. Pixabay

Thanks to new launches and aggressive sell-in ahead of annual online sales like Flipkart’s Big Billion and Amazon’s Great India festive season sale, every second phone in the country is now sold through Online Channels, said a new report on Thursday.

With 55 per cent year-on-year growth, smartphone shipments in the online channel reached their highest ever share of 46 per cent during the third quarter of this year, according to the latest research from Counterpoint’s Market Monitor service.

Flipkart led the overall online market with a 57 per cent share, while Amazon grew over 75 per cent year-over-year to capture 33 per cent share within overall online channels.

Within smartphone brands, Xiaomi retained the top spot in the online channels, with 38 per cent share, driven by the strong performance of its Redmi 7A, Note 7 Pro and Note 7S models.

Realme online shipments hit a record high with more than 4.5 times year-over-year growth as it focused aggressively in sub-Rs 15,000 segment with some industry-first device features like 64MP camera, said the report.

Online Channels
Thanks to new launches and aggressive sell-in ahead of annual online sales like Flipkart’s Big Billion and Amazon’s Great India festive season sale, every second phone in the country is now sold through Online Channels. VOA

Samsung gained share in the online segment driven by success of its M30s model on Amazon, due to its long battery life (6000mAH) in the budget segment.

Vivo became the number four player in the online segment for the first time ever, driven by its increased focus towards the online channel with its recently launched models, U10, Z1X, and Z1 Pro.

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Interestingly, online shipments in the premium segment reached a record high with 79 per cent year-over-year growth. OnePlus remained strong on Amazon and this has helped the brand to remain number 1 player in the online premium segment. (IANS)