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Apple iPhone XR Reaches to Top Spot in Indian Premium Segment

iPhone XR takes Apple to the top spot in Indian premium segment

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iPhones generated $26 billion in revenue in the company's third quarter. Pixabay

Riding on heavy promotional offers especially on iPhone XR, Apple has regained top position in the premium smartphone segment in India in the second quarter (Q2) this year and should look forward to cement its position as festive quarters inch closer.

According to the International Data Corporation (IDC), in the premium ($500 or Rs 35,000 and above) segment, Apple bettered Samsung for the leadership position with an overall share of 41.2 per cent in 2Q19.

The iPhone XR demand saw an uplift after the price drop and aided by heavy promotional activities.

“Apple’s portfolio up till last quarter (1Q19) was driven mostly by old generation models (the non-X series) — making almost 70 per cent of total shipments,” Upasana Joshi, Associate Research Manager, Client Devices, IDC India, told IANS on Wednesday.

With the price drop, she said, the entire trend shifted, with iPhone XR alone contributing to more than 55 per cent of total Apple shipments in 2Q19.

“This essentially means the sweet spot for Apple in India market lies within $750-$850 segment and the higher priced models like iPhone XS/Max (above $1,000) are still unable to create similar demand in a price-conscious India market,” Joshi added.

While Tim Cook announced that iPhones generated $26 billion in revenue in the company’s third quarter that ended on June 29 — down 12 per cent from last year’s June quarter — India actually witnessed a 19 per cent growth (year-on-year) in iPhone shipments riding on promotional offers and discounts from the Cupertino-based giant, according to an earlier Counterpoint Research report.

India returned in Apple’s basket with strong double-digit growth. “India bounced back. During the quarter, we returned to growth there. We are very happy with that,” the Apple CEO told analysts during the earnings call.

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iPhone XR demand saw an uplift after the price drop and it took Apple to the top segment. Pixabay

The return of Apple in India comes at a time when the company is reportedly set to manufacture top-end iPhone XS and iPhone XR smartphones courtesy its supplier Foxconn in the country. Apple in April started the assembling of iPhone 7 at its supplier Wistron’s facility in Bengaluru.

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“To continue this momentum, Apple would require more play in terms of product placement in $700 and above segment, rather than $1000 and above segment, accompanied by heavy promotional activities and attractive offers during the upcoming festive quarters,” Joshi told IANS. (IANS)

Next Story

Apple Plans to Unveil “Completely Wireless” iPhone

Furthermore, a note also mentions the five new phones that Apple will release in the year 2020

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Apple
Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. Pixabay

Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely.

“Apple will create more differentiation between the highest-end and high-end models. It will benefit the shipment of the highest-end model and iPhone ASP. Among new 2H21 iPhone models, we expect that the highest-end model would cancel the [Lightning] port and provide the completely wireless experience,” Kuo said in a research note, MacRumors reported recently.

Furthermore, the note also mentions the five new phones that Apple will release in the year 2020.

One 6.7-inch high-end iPhone, two 6.1-inch iPhones and one entry-level 5.4-inch iPhone, each of which would also have support for Sub-6GHz and/or mmWave 5G.

Apple
Noted analyst Ming-Chi Kuo has revealed that Apple is planning to launch a “completely wireless” iPhone in 2021, suggesting that the iPhone maker is not switching to USB-C, but rather dropping the port entirely. Pixabay

Kuo also expects a new iPhone SE to be coming sometime in the first half of 2020. It is expected to have a 4.7-inch display and mimic the size and design of the iPhone 8 with updated internals, and an updated single camera.

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Recently, the J.P. Morgan report claimed that in 2021, Apple could change how it releases iPhones. The iPhone maker could decide to release phones twice a year, instead of the single release in the fall. (IANS)