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Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone, says Apple CEO Tim Cook

Apple CEO Tim Cook talks about the potential of augmented reality and says it can become as bis as the universally utilized smartphones

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Apple CEO Tim Cook, Wikimedia

London, Feb 11, 2017: Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.

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But the Apple CEO stopped short of detailing what the copany would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.

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This is, however, not the first time Cook spoke favourably of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.

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The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm. (IANS)

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Tech Giant Apple Expands its Retail Presence in US

There are over 1,800 third-party Apple authorized service providers across the US

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Expanding its repair services across the US, Apple has partnered consumer electronics retailer Best Buy with the company’s nearly 1,000 stores that would provide expert service and repairs for Apple products.

“We’re always looking at how we can reliably expand our network of trained technicians and we’re excited to partner with every Best Buy store so it’s even easier for our customers to find an authorized repair location near them,” said Tara Bunch, Vice President of AppleCare, said in a blog post on Wednesday.

According to the iPhone-maker, Best Buy has nearly 7,600 newly Apple-certified technicians who are always ready to make same-day iPhone repairs or to service other Apple products.

Apple, women
The Apple logo is shown outside the company’s Worldwide Developers Conference in San Francisco, California. VOA

The company asserts that every repair at an authorized service provider was not only performed by trained experts but also backed by Apple.

There are over 1,800 third-party Apple authorized service providers across the US.

Also Read- Micro-blogging Site Twitter Removes Precise Location Tagging on App

“This is three times as many locations as three years ago, meaning eight out of 10 Apple customers would be within 20 minutes of an authorized service provider,” the post added. (IANS)