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Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone, says Apple CEO Tim Cook

Apple CEO Tim Cook talks about the potential of augmented reality and says it can become as bis as the universally utilized smartphones

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Apple CEO Tim Cook, Wikimedia

London, Feb 11, 2017: Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.

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But the Apple CEO stopped short of detailing what the copany would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.

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This is, however, not the first time Cook spoke favourably of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.

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The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm. (IANS)

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Over 300 iPhone X stolen near San Francisco Apple Store

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Iphone X
Over 300 iPhone X stolen near San Francisco Apple Store

San Francisco, Nov 2,2017: How to get an iPhone X, which is reportedly facing a huge supply gap, without getting into a beeline? Well, you steal it before it enters the store.

This is what happened in San Francisco, where thieves stole more than 300 iPhone X devices worth over $370,000 (Dh 1,359,010).

According to a report by CNET on Thursday, the three thieves stole Apple’s new smartphones from a UPS truck parked outside a San Francisco Apple Store.

The truck was delivering 313 of Apple iPhone X devices that costs $999 a piece (for 64GB varient), the report cited the police as saying.

In India, iPhone X will be available in stores from Friday at a starting price of Rs 89,000 (64GB).

People could find their iPhones with Apple’s “Find My iPhone” and remote lockout features which caused a drop in stolen devices. So thieves are getting iPhones before these services are set up.

Meanwhile, US-based package delivery company UPS said it was working with the law enforcement investigating the theft.(IANS)

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Nearly Half of the Teenagers in the US and Japan are ‘Addicted’ to Smartphones, Says New Report

Nowadays, one of the worst things that can happen to us is, like, 'Oh, I left my phone at home,'

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Brian Vega, left, Peyton Ruiz, second from left, and Max Marrero, right, check their smartphones at Bayfront Park in downtown Miami, Florida. (AP Photo/Alan Diaz) (VOA)

California, October 12, 2017 : About half of teenagers in the United States and Japan say they are addicted to their smartphones.

University of Southern California (USC) researchers asked 1,200 Japanese about their use of electronic devices. The researchers are with the Walter Annenberg School for Communications and Journalism. Their findings were compared with an earlier study on digital media use among families in North America.

“Advances in digital media and mobile devices are changing the way we engage not only with the world around us, but also with the people who are the closest to us,” said Willow Bay, head of the Annenberg School.

The USC report finds that 50 percent of American teenagers and 45 percent of Japanese teens feel addicted to their smartphones.

SMARTPHONES
Willow Bay, dean of the USC Annenberg School for Communications and Journalism, Sept. 28, 2016, in Beverly Hills, California. VOA

“This is a really big deal,” said James Steyer, founder of Common Sense Media, an organization that helped with the study. “Just think about it, 10 years ago we didn’t even have smartphones.”

Sixty-one percent of Japanese parents believe their children are addicted to the devices. That compares to 59 percent of the American parents who were asked.

Also, more than 1-in-3 Japanese parents feel they have grown dependent on electronic devices, compared to about 1-in-4 American parents.

Leaving your phone at home is ‘one of the worst things’

“Nowadays, one of the worst things that can happen to us is, like, ‘Oh, I left my phone at home,’” said Alissa Caldwell, a student at the American School in Tokyo. She spoke at the USC Global Conference 2017, which was held in Tokyo.

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People look at their smartphones in front of an electronic stock board of a securities firm in Tokyo. VOA

A majority of Japanese and American parents said their teenagers used mobile devices too much. But only 17 percent of Japanese teens agreed with that assessment. In the United States, 52 percent of teens said they are spending too much time on mobile devices.

Many respond immediately to messages

About 7-in-10 American teens said they felt a need to react quickly to mobile messages, compared to about half of Japanese teens.

In Japan, 38 percent of parents and 48 percent of teens look at and use their devices at least once an hour. In the United States, 69 percent of parents and 78 percent of teens say they use their devices every hour.

Naturally, that hourly usage stops when people are sleeping, the researchers said.

SMARTPHONES
Young people using smartphones. (Photo courtesy Kuvituskuvat via Flickr) (VOA)

The devices are a greater cause of conflict among teens and parents in the United States than in Japan. One-in-3 U.S. families reported having an argument every day about smarthphone use. Only about 1-in-6 Japanese families say they fight every day over mobile devices.

Care more about devices than your children?

But 20 percent of Japanese teens said they sometimes feel that their parents think their mobile device is more important than they are. The percentage of U.S. teens saying they feel this way is 6 percent.

In the United States, 15 percent of parents say their teens’ use of mobile devices worsens the family’s personal relationships. Eleven percent of teens feel their parents’ use of smarthphones is not good for their relationship.

The USC research was based on an April 2017 study of 600 Japanese parents and 600 Japanese teenagers. Opinions from American parents and teenagers were collected in a study done earlier by Common Sense Media.

Bay, the Annenberg School of Communications dean, said the research raises critical questions about the effect of digital devices on family life.

She said the cultural effects may differ from country to country, but “this is clearly a global issue.” (VOA)

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World Get Ready! iPhone ‘X’, iPhone 8, Apple Watch Series 3 are Finally Here! Apple Products’ Launch on the 10th Anniversary of iPhone Live Updates

The event was hosted for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California

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The Apple launch event celebrating the 10th anniversary of iPhone. IANS

San Francisco, September 13, 2017 : Living up to the hype it generated on the 10th anniversary of iPhone, Apple on Tuesday unveiled iPhone ‘X’ with facial recognition system, iPhone 8 and iPhone 8 Plus, new Apple Watch Series 3 and Apple TV 4K.

The device can be pre-ordered from October 27 will be available from November 3 for Rs 89,000 in India.

Hosting the event for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California, the tech giant introduced iPhone ‘X’ – an ultra-premium model.

iPhone ‘X’ sports a unique “FaceID” facial recognition system to unlock the device. Just look at your phone to unlock it. The feature is enabled by a ‘True Depth’ camera system in the A11 neural engine.

iPhone 'X'
Apple iPhone ‘X’ mockup. Wikimedia

Wearing a hat, glasses or new hairstyle will not fool the FaceID system that also works with Apple Pay.

The device with 2046 X 1125 resolution supports HDR in Dolby Vision, HDR10 and True Tone and comes in Space Grey and Silver colours with ‘Super Retina’ display.

Users can tap on the screen to wake up iPhone X that has 12MP dual-camera system with deeper pixels and dual optical image stablisation at the rear. iPhone ‘X’ does wireless charging via Qi technology.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

Apple also introduced Animoji where users can animate an emoji and share it on social media.

Apple also showcased a charging mat called ‘AirPower’ that charges iPhone, Watch and AirPods. The mat would be available from next year.

The tech giant also introduced iPhone 8 and 8 Plus (in Silver, Space Grey and Rose Gold colours) that house wireless charging technology with an improved retina displays.

iPhone 8 64GB price costs Rs 64,000 while 256GB variant will be available for Rs 77,000.

iPhone 8 Plus starts at Rs 73,000 for 64GB. The 256GB variant will cost Indian users Rs 86,000. People can pre-order the devices from September 15 and the phones will be available from September 29.

The iPhone 8 features a new 6-core A11 Bionic processor which is 70 per cent faster than the previous A10.

iPhone 8 and 8 Plus – both still have home button intact — feature new sensors. The lenses feature f1.8 and f2.8 apertures (which is brighter than the 7 Plus telephoto) in the iPhone 8 Plus.

According to Philip W. Schiller, Apple’s Senior Vice President of Worldwide Marketing, the iPhone 8 cameras and the A11 Bionic chip have been calibrated for Augmented Reality (AR).

Jeff Williams, Apple’s Chief Operating Officer, unveiled Apple Watch Series 3 with cellular connectivity built in.

Apple Watch Series 3 will cost Rs 29,900 with cellular connectivity. Series 1 is now priced at 21,900.

“You can keep the same number as your iPhone to make and receive calls. Maps will work on Series 3. Location will switch over to your watch automatically,” Williams told the gathering.

Apple Music will come to Apple Watch, allowing you to stream directly 40 million songs. Ask Siri to find your favourite track.

“With 50 per cent year-on-year growth, Apple Watch is the number one watch brand in the world, eclipsing Rolex, with 97 per cent customer satisfaction,” CEO Tim Cook announced.

Cook also introduced the new Apple TV 4K, designed to deliver a stunning cinematic experience at home.

iPhone 'X'
Apple CEO Time Cook. Wikimedia

With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images.

With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s Senior Vice President of Internet Software and Services.

Netflix and Amazon Prime 4K videos are coming to Apple TV as well.

Apple TV 4K starts Rs 15,900 for 32GB or Rs 17,900 for 64GB, joining Apple TV (4th generation) 32GB at Rs 12,900, available through select Apple Authorised Resellers.

Customers will be able to order both Apple TV 4K models beginning September 15, with availability beginning September 22 in the US and 21 additional countries and regions, and worldwide soon after.

Earlier, dedicating the theatre to Jobs “because we loved him and because he loved days like this,” Cook said: “Jobs’ vision and passion lives here on Apple Park and everywhere around us”. (IANS)