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Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone, says Apple CEO Tim Cook

Apple CEO Tim Cook talks about the potential of augmented reality and says it can become as bis as the universally utilized smartphones

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Apple CEO Tim Cook, Wikimedia

London, Feb 11, 2017: Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.

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But the Apple CEO stopped short of detailing what the copany would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.

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This is, however, not the first time Cook spoke favourably of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.

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The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm. (IANS)

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Latest Apple AirPods Pro May Completely Change The Way You Feel Sound

Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time

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AirPods Pro
What makes AirPods Pro outstanding is the active noise cancellation technology that uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit. Pixabay

BY NISHANT ARORA

Wireless Bluetooth earphones have come a long way, apart from Apple AirPods Pro but sound quality and surrounding noise have kept audiophiles a bit wary of those to date.

Not anymore.

Apple has introduced significant improvements in newly-launched AirPods Pro where active noise cancellation and immersive sound technologies will turn serious listeners back to the world of true wireless audio experience.

If you are on AirPods, the next-generation AirPods Pro are completely going to change the way you listen to music or make calls.

At Rs 24,900 with an all-new lightweight, in-ear design, the device helps make phone calls, enjoy TV shows and movies, play games and interact with Siri.

Let’s wear these and see how it fares.

What makes AirPods Pro outstanding is the active noise cancellation technology that uses two microphones combined with advanced software to continuously adapt to each individual ear and headphone fit.

You cannot hear anything around in the background (not even the doorbell, mind you) when the feature is turned on, leaving you to focus on what you’re listening to.

There is marvellous engineering behind this experience.

The first microphone is outward-facing and detects external sound to analyse environmental noise.

AirPods Pro then create an equivalent anti-noise that cancels out background noise before it reaches the listener’s ear.

A second inward-facing microphone listens toward the ear, and AirPods Pro cancel remaining noise detected by the microphone.

AirPods Pro
Apple has introduced significant improvements in newly-launched AirPods Pro where active noise cancellation and immersive sound technologies will turn serious listeners back to the world of true wireless audio experience. Pixabay

Noise cancellation continuously adapts the sound signal 200 times per second, says the company.

In case you are travelling in Delhi Metro, switching to Transparency mode will help you simultaneously listen to music while still hear the announcement about the upcoming station.

Transparency mode ensures that your own voice sounds natural while audio continues to play perfectly.

Switching between Active Noise Cancellation and Transparency modes is simple and can be done directly on AirPods Pro tapping on a force sensor on the stem.

The force sensor also makes it easy to play, pause or skip tracks, and answer or hang up phone calls.

The next big improvement is superior sound-quality with “Adaptive EQ” technology.

It automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear — resulting in a rich, immersive listening experience.

A custom high-dynamic range amplifier produces pure, incredibly clear sound while also extending battery life, and powers a custom high-excursion, low-distortion speaker driver designed to optimise audio quality and remove background noise.

After placing AirPods Pro in each ear, advanced algorithms work together with the microphones in each AirPod to measure the sound level in the ear and compare it to what is coming from the speaker driver.

In seconds, the algorithm detects whether the ear tip is the right size and has a good fit, or should be adjusted to create a better seal (each device comes bundled with 3 ear tips for you to choose from).

Apple has also created the “Ear Tip Fit Test” so that you can test the quality of ear tip seal and identify the best ear tip size.

To start the test, place AirPods in both ears, go to Settings > Bluetooth > AirPods > Ear Tip Fit Test.

The setup experience that customers love with AirPods extends to AirPods Pro. Just open the charging case near an iOS or iPadOS device and give it a simple tap.

Press force sensor once to play, pause, or answer a call, press twice to skip forward, press three times to skip back.

Press and hold to switch between Active Noise Cancellation and Transparency mode.

On the battery front, AirPods Pro features the same great battery life as AirPods.

In Active Noise Cancellation mode, AirPods Pro delivered more than five hours of listening time. The talk-time is up to three and a half hours on a single charge.

AirPods Pro
AirPods Pro then create an equivalent anti-noise that cancels out background noise before it reaches the listener’s ear. Pixabay

Through additional charges from the Wireless Charging Case, AirPods Pro deliver over 24 hours of listening time or over 18 hours of talk time.

You can order the standalone wireless charging case for Rs 7,500.

With audio sharing, you can listen to the same song or watch the same movie with a friend or a family member by simply bringing a second pair of AirPods close to iPhone or iPad.

Conclusion: It is an obvious choice over plenty of other options like Echo Buds or Samsung Galaxy Buds (no noise-cancelling here).

ALSO READ: Apple Removes Vaping Apps from its App Store

Also sweat and water-resistant for your exercise and fitness routine, AirPods Pro redefines the whole ein-ear’ experience.

It is time to listen to your own inner silence. (IANS)