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Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone, says Apple CEO Tim Cook

Apple CEO Tim Cook talks about the potential of augmented reality and says it can become as bis as the universally utilized smartphones

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Apple CEO Tim Cook, Wikimedia
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London, Feb 11, 2017: Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.

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But the Apple CEO stopped short of detailing what the copany would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.

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This is, however, not the first time Cook spoke favourably of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.

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The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm. (IANS)

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Apple Appeals Against Chinese Court For iPhone Sales Ban

Apple and Qualcomm are suing one another in courts across the world. Billions of dollars are at stake, and each side has claimed some victories

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Apple appeals against broad iPhone sales ban in China.

Apple has appealed against a Chinese court ruling that banned the sale and import of most iPhone models after granting Qualcomm an injunction against Apple, a stunning decision that comes amid the trade war between the US and China, CNBC reported.

Apple accused Qualcomm of playing dirty tricks, including asserting a patent that had already been invalidated by international courts, and other patents that it had never before used.

“Qualcomm’s effort to ban our products is another desperate move by a company whose illegal practices are under investigation by regulators around the world,” Apple said in a statement on Monday.

The ban does not cover the new iPhone XS, iPhone XS Plus or iPhone XR, which were not yet available when Qualcomm, an American microchip maker, filed its lawsuit, CNN reported.

The ruling was announced publicly on Monday but put into effect last week, but Apple said in a statement that all iPhone models remain available in China.

The phones covered by the ban make up about 10 per cent to 15 per cent of current iPhone sales in China, according to Daniel Ives, analyst at Wedbush Securities.

The court granted a pair of preliminary injunctions requested by Qualcomm.

Apple
An Apple store in Woodbridge, Virginia. (VOA)

Qualcomm claims that Apple violates two of its patents in the iPhone 6S, iPhone 6S Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and iPhone X.

The patents allow people to edit and resize photos on a phone and to manage apps by using a touchscreen, according to Qualcomm.

The practical effect of the injunction is not yet clear.

Also Read- NASA Probe Finds Water Locked Inside The Asteroid Bennu

“If Apple is violating the orders, Qualcomm will seek enforcement of the orders through enforcement tribunals that are part of the Chinese court system,” CNN quoted Don Rosenberg, general counsel for Qualcomm, as saying on Monday.

Qualcomm applauded the ruling, saying Apple owes it money for using its technology.

Apple and Qualcomm are suing one another in courts across the world. Billions of dollars are at stake, and each side has claimed some victories. (IANS)