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Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone, says Apple CEO Tim Cook

Apple CEO Tim Cook talks about the potential of augmented reality and says it can become as bis as the universally utilized smartphones

Apple CEO Tim Cook, Wikimedia

London, Feb 11, 2017: Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.

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But the Apple CEO stopped short of detailing what the copany would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.

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This is, however, not the first time Cook spoke favourably of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.

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The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm. (IANS)

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Apple devices accidentally sending emergency SOS alerts

Apple users have been complaining about their devices accidentally sending emergency SOS alerts to the police when worn or used in a wrong way

Apple got lukewarm response for iPhone X. Pixabay
Apple devices are sending unnecessary SOS messages. Pixabay
  • Apple users are complaining
  • The complaints are about their devices sending unnecessary SOS messages
  • This is causing a lot of inconvenience to the users and authorities

Apple users have been complaining about their devices accidentally sending emergency SOS alerts to the police when worn or used in a wrong way, the media reported.

“If you sleep on your Apple Watch the wrong way, you might get a wake-up call from the police. That’s what happened to Jason Rowley, who tweeted about the incident earlier this week. It’s a problem for iPhones too, since the same alert can be triggered through the side button,” The Verge reported late on Sunday.

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The police are accustomed to such misdials. IANS

“Using his watch as a sleep tracker, he ended up holding down the crown button to trigger an emergency call to the police, who showed up in his bedroom at 1 a.m.,” the report added. The man reportedly said that the police were friendly and helpful and “accustomed to WatchOS misdials” like this. The feature is called “Emergency SOS” which was rolled out as part of WatchOS 4 and iOS 11 OS.

Also Read: Apple To Release Dual Display Device Soon

It works when a user is in danger or otherwise in need of help. It is a potentially life-saving feature but of course, butt dials are going to be more common than actual emergencies. Meanwhile, several Apple users have been reporting about similar incidents on Twitter.

A user named Colin Weir tweeted last week: “Apple Watch really needs an ‘I’m changing bands please don’t trigger emergency SOS or password wipe’ mode.”

These accidental SOS calls are causing inconvenience to many.

Another user named George Edmunds wrote on the micro-blogging site: “Pissed up getting home last night and somehow pressed emergency SOS on my phone and fell asleep woke up to loads of calls my sister thought I fell in snow and was dying.” IANS