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Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone, says Apple CEO Tim Cook

Apple CEO Tim Cook talks about the potential of augmented reality and says it can become as bis as the universally utilized smartphones

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Apple CEO Tim Cook, Wikimedia
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London, Feb 11, 2017: Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.

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But the Apple CEO stopped short of detailing what the copany would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.

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This is, however, not the first time Cook spoke favourably of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.

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The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm. (IANS)

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Apple To Launch iPhone XR To Get Sales: Analyst

The affordable iPhone XR has a 6.1-inch LCD screen with liquid Retina display.

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Apple's cheaper iPhone XR to generate more revenue: Analyst Flickr Commons

Apple is likely to sell its new and cheaper iPhone XR faster than the luxury iPhone XS and XS Max, an Apple analyst has claimed.

According to Ming-Chi Kuo, an analyst with TF International Securities who often accurately predicts Apple’s future device plans, more people would upgrade to the iPhone XR this year.

iPhone XR would go on sale in India from October 19 and would be in stores on October 26, starting at Rs 76,900 for the 64GB storage variant.

Apple
Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

According to a MacRumor report on Monday, Kuo said that Apple is now expected to ship 36 to 38 million iPhone XR units in the fourth quarter of 2018, up 10 per cent from an original estimate of 33 to 35 million units.

In a note to investors, Kuo also said Apple would continue to offer 5.8 and 6.5-inch OLED iPhones in 2019, along with one 6.1-inch LCD model.

Kuo has also revised his estimate for total iPhone shipments to 78 million to 83 million units from his earlier 75 to 80 million.

Apple
A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)e

Apple sold 77.3 million iPhones in the same period in 2017.

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“We believe that replacement demand for XR will be better than it was for the iPhone 8 series last year because of XR’s larger display, longer battery life, dual-SIM support, and new form factor design,” Kuo said in the note to investors.

The affordable iPhone XR has a 6.1-inch LCD screen with liquid Retina display and aluminium body instead of a steel one. (IANS)