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Behind NYC’s ‘Fearless Girl’ Statue Are 2 Corporate Giants

The aim of the Fearless Girl was to build what ad experts call a "brand experience" of a product or message, using some kind of creative, unique vehicle

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People stop to photograph the "Fearless Girl" statue, Wednesday, March 8, 2017, in New York. The statue was installed by investment firm State Street Global Advisors. An inscription at the base reads, “Know the power of women in leadership. She makes a difference.” (AP Photo/Mark Lennihan)
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A bronze of a little girl defiantly facing Wall Street’s Charging Bull didn’t appear suddenly or spontaneously in the middle of the night in Manhattan’s financial district.

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It took months of intricate planning by two corporate giants to install “Fearless Girl” under the veil of darkness in time for Wednesday’s International Women’s Day. Within hours, she became the talk of the town and the world, a sculpted celebrity drawing crowds as a symbol of a woman’s right to move into power positions.

Behind the scenes, State Street Global Advisors, a $2.5 trillion asset managing firm, created the Fearless Girl project with McCann New York, one of the world’s top ad agencies whose client is State Street. The financial giant wanted to spread a serious message: that more women should be appointed to the boards of the Russell 3000, a broad index of U.S. companies.

FILE - A statue titled Fearless Girl faces the Wall Street bull in New York, March 7, 2017.

FILE – A statue titled Fearless Girl faces the Wall Street bull in New York, March 7, 2017.

Only 16 percent of board seats in Russell 3000 companies are held by women, according to ISS Analytics, a business research firm. Also on State Street’s radar are about 500 other firms in Great Britain and Australia.

The aim of the Fearless Girl was to build what ad experts call a “brand experience” of a product or message, using some kind of creative, unique vehicle — in this case, a sculpture, created by artist Kristen Visbal.

“This thing went viral, and it spread globally, all over,” McCann spokesman Jeremy Miller said. “I’m watching my Twitter feed and it’s still a constant flow, filled with images of the Fearless Girl.”

“In my 20 years in advertising, I personally have not seen anything like this,” he added.

On Thursday, streams of gleeful fans posed for pictures with the 250-pound Fearless Girl statue as she stared down the 7,000-pound Charging Bull.

McCann obtained a one-week permit from the city before starting the installation in Bowling Green Park at 4 a.m. Tuesday, completing it as the sun rose on another New York business day.

The ad agency wasn’t trying to be secretive.

“We just didn’t want to disrupt business in the area,” Miller said.

And they wanted to mirror the 1989 arrival of the girl’s bronze counterpart.

The Charging Bull was dropped into place in the middle of a Manhattan night by artist Arturo Di Modica and his team, who had no permit. The powerful piece was a symbol of Americans’ can-do energy following the 1987 stock market crash, and it proved so popular that the city allowed the bull to stay.

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At the end of International Women’s Day on Wednesday, New York Mayor Bill de Blasio tweeted that Fearless Girl could remain in Lower Manhattan through April 2. Popular support for the piece to be kept permanently is growing, with petitions being signed.

“Our future rests in the hands of fearless girls,” the Democratic mayor tweeted. (VOA)

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Aadhaar Helpline Mystery: French Security Expert Tweets of doing a Full Disclosure Tomorrow about Code of the Google SetUP Wizard App

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Google sacks dozens over sexual harassment. Wikimedia Commons

Google’s admission that it had in 2014 inadvertently coded the 112 distress number and the UIDAI helpline number into its setup wizard for Android devices triggered another controversy on Saturday as India’s telecom regulator had only recommended the use of 112 as an emergency number in April 2015.

After a large section of smartphone users in India saw a toll-free helpline number of UIDAI saved in their phone-books by default, Google issued a statement, saying its “internal review revealed that in 2014, the then UIDAI helpline number and the 112 distress helpline number were inadvertently coded into the SetUp wizard of the Android release given to OEMs for use in India and has remained there since”.

Aadhaar Helpline Number Mystery: French security expert tweets of doing a full disclosure tomorrow about Code of the Google SetUP Wizard App, Image: Wikimedia Commons.

However, the Telecom Regulatory Authority of India (TRAI) recommended only in April 2015 that the number 112 be adopted as the single emergency number for the country.

According to Google, “since the numbers get listed on a user’s contact list, these get  transferred accordingly to the contacts on any new device”.

Google was yet to comment on the new development.

Meanwhile, French security expert that goes by the name of Elliot Alderson and has been at the core of the entire Aadhaar controversy, tweeted on Saturday: “I just found something interesting. I will probably do full disclosure tomorrow”.

“I’m digging into the code of the @Google SetupWizard app and I found that”.

“As far as I can see this object is not used in the current code, so there is no implications. This is just a poor coding practice in term of security,” he further tweeted.

On Friday, both the Unique Identification Authority of India (UIDAI) as well as the telecom operators washed their hand of the issue.

While the telecom industry denied any role in the strange incident, the UIDAI said that he strange incident, the UIDAI said that some vested interests were trying to create “unwarranted confusion” in the public and clarified that it had not asked any manufacturer or telecom service provider to provide any such facility.

Twitter was abuzz with the new development after a huge uproar due to Telecom Regulatory Authority of India (TRAI) Chairman R.S. Sharma’s open Aadhaar challenge to critics and hackers.

Ethical hackers exposed at least 14 personal details of the TRAI Chairman, including mobile numbers, home address, date of birth, PAN number and voter ID among others. (IANS)

Also Read: Why India Is Still Nowhere Near Securing Its Citizens’ Data?