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Being Active On Facebook Can Raise Your Political Awareness

Social media can inform audiences, even the little article previews that appear in Facebook's News Feed.

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"This overconfidence might translate to increased political participation, but concern remains over whether social media provides enough information for voters to make fully informed choices," he added. Pixabay

People who read Facebook’s News Feed that showcases previews of various news articles tend to overestimate their political knowledge and form a strong opinion, says a study.

With approximately half of Internet users using Facebook to access news, the study has important implications for how people learn about politics.

The study, published in the Research and Politics journal, argued that although reading the short article previews provides one with political information, individuals especially those who are motivated to seek emotions think they know more than they actually do.

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With approximately half of Internet users using Facebook to access news, the study has important implications for how people learn about politics. Pixabay

They tend to form strong opinions and are significantly more likely to overestimate their knowledge.

“Social media can inform audiences, even the little article previews that appear in Facebook’s News Feed. However, with this learning comes a false confidence; some individuals (particularly those motivated by their gut reactions) think they learn more on the issue than they actually do,” Nicolas M. Anspach from the York College of Pennsylvania in the US told PsyPost.com

“This overconfidence might translate to increased political participation, but concern remains over whether social media provides enough information for voters to make fully informed choices,” he added.

In the study, a group of 320 participants read an article from The Washington Post about the safety of genetically modified foods.

Another group of 319 participants read a mock Facebook News Feed containing four article previews, where one preview was about genetically modified foods, while a third group of 351 participants, used as a control, did not read anything.

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When tested about their knowledge of the subject, the participants who read the full article answered the most questions correctly, while those who read the News Feed correctly answered only one question more often than the control group on average. Pixabay

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When tested about their knowledge of the subject, the participants who read the full article answered the most questions correctly, while those who read the News Feed correctly answered only one question more often than the control group on average.

But participants who read the News Feed were more likely to overestimate their knowledge, especially among those motivated to experience strong emotions. (IANS)

 

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Facebook Apps Helped EU Firms Generate 208 bn Euros in Sales

The study also found that female-founded businesses, in particular, credit social media with helping them to start and grow their businesses

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Facebook apps have helped businesses in the European Union (EU) generate sales corresponding to an estimated 208 billion euros last year – resulting in nearly 3.1 million jobs, the social networking giant said in a new report.

According to Facebook, around 25 million businesses in the European Union, mostly small businesses, are using its services each month.

“Businesses said that using Facebook apps helped them generate an estimated 98 billion euros in exports last year. Of these exports, 58 billion euros are sales within the EU and 40 billion euros are sales to the rest of the world,” Nicola Mendelsohn, Vice-President for Europe, Middle East and Africa at Facebook, said on Monday.

To understand the true extent of Facebook’s impact on the European economy, the company commissioned a study by Copenhagen Economics, one of the leading economic firms in Europe. The study surveyed over 7,700 businesses across all industries and sizes in 15 countries.

“This shows the critical role social media plays in driving sales for businesses across Europe. This is particularly true for small and medium sized businesses,” Mendelsohn added.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Six in 10 companies said Facebook apps are important in lowering marketing costs and a similar number said Facebook apps are important in improving customer service.

“Six in 10 businesses using Facebook apps report them as helpful to enter markets, and 7 in 10 businesses using Facebook apps are exporting to other countries compared to 5 in 10 non-users,” the report mentioned.

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The study also found that female-founded businesses, in particular, credit social media with helping them to start and grow their businesses.

“Fifty-eight per cent of female-founded businesses surveyed said that Facebook apps are important for enabling them to start businesses, while 65 per cent said it helped grow their revenue,” said the report. (IANS)