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British Campaigner Sues Facebook Over Fake Ads

British campaigner to sue Facebook over fake ads

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British consumer campaigner Martin Lewis is suing Facebook for defamation after dozens of fake advertisements bearing his name were published on the social media platform.

The founder of MoneySavingExpert.com — a British consumer finance information website — said that at least 50 fake ads bearing his name appeared on the social media platform, causing reputational damage to him, BBC reported late on Sunday.

Lewis is due to lodge court papers at the High Court for a defamation case against Facebook on Monday. He is seeking damages but pledged that the money would go to anti-scam charities, the report noted.

Several advertisements allegedly show his face alongside endorsements that he has not made.

Representational image for Facebook.
Representational image. Pixabay

“These adverts tout schemes with titles such as Bitcoin code and Cloud Trader which, according to Lewis, are fronts for binary trading firms outside the European Union (EU),” BBC said.

Binary trading is a form of financial transaction which British financial regulatory body Financial Conduct Authority (FCA) has warned consumers against.

According to Lewis, a woman had spent 100,000 pounds ($140,000) in “a binary trading nightmare” that had attached his name to its advertising.

“I get about five messages a day from people saying, ‘I’ve just seen your Bitcoin ad and wanted to check it.’ If that is the number who get through to me, how many more must be just taken in?” Lewis was quoted as saying.

Also Read: Facebook introduces new privacy updates for EU users

He said Facebook had failed to stop the adverts despite his complaints and action.

“It is consistent, it is repeated. Other companies who have run these adverts have taken them down. What is particularly pernicious about Facebook is that it says the onus is on me, so I have spent time and effort and stress repeatedly to have them taken down,” he said.

Meanwhile, Facebook said the misleading ads are not allowed and any reported are removed.  IANS

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Facebook Investors Increase Pressure on CEO Mark Zuckerberg To Step Down

Facebook has also refuted allegation that it knew about Russian activity as early as the spring of 2016 but was slow to investigate it at every turn

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Facebook investors want Mark Zuckerberg to resign: Report. Pixabay

Facebook investors have increased pressure on Chairman and CEO Mark Zuckerberg to step down after a New York Times investigation suggested that the social network hired a Republican-owned political consulting and PR firm that “dug up dirt on its competitors”.

According to a report in The Guardian on Saturday, Jonas Kron, Senior Vice President at Trillium Asset Management which owns a substantial stake in Facebook, “called on Mark Zuckerberg to step down as board chairman in the wake of the report”.

“Facebook is behaving like it’s a special snowflake. It’s not. It is a company and companies need to have a separation of chair and CEO,” Kron was quoted as saying.

The New York Times report suggested that Facebook hired Definers Public Affairs, a Washington, D.C.-based conservative firm which did PR work for the social networking giant “and dug up dirt on the company’s competitors and its critics”.

In a press call, Zuckerberg denied he had any prior knowledge about this firm.

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Facebook App on a smartphone device. (VOA)

“After reading the article, I got on the phone with our team and we are no longer working with this firm,” he said.

Definers allegedly “encouraged the depiction of Facebook’s critics as anti-Semites and had published news articles criticising Facebook’s competitors”.

Another Facebook investor Natasha Lamb from Arjuna Capital said the combined role of chairman and chief executive means that “Facebook can avoid properly fixing problems inside the company”, said the report.

According to TechCrunch, founded by a Republican campaign manager known for his dirt-digging prowess, Definers is far from a normal, politically neutral contractor.

In a statement, Facebook COO Sheryl Sandberg also denied any knowledge of the firm.

Mark Zuckerberg
Mark Zuckerberg. Flickr

Facebook said that it used the consultant Definers Public Affairs to look into the funding of “Freedom from Facebook” to demonstrate that it was not simply a spontaneous grassroots campaign, as it claimed, “but supported by a well-known critic of our company,” presumably liberal financier George Soros.

“To suggest that this was an anti-Semitic attack is reprehensible and untrue,” the company added.

Also Read- Xiaomi Drops Down Smartphone Prices in India

Facebook has also refuted allegation that it knew about Russian activity as early as the spring of 2016 but was slow to investigate it at every turn.

As fallout of the report, Facebook stocks fell 3 per cent on Friday to $139.53, the lowest since April 2017. (IANS)