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China Firms Pledge To End Sexist Job Ads

'Men preferred': China tech firms pledge to end sexist job ads after damning report

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FILE - Visitors use their smartphones underneath the logo of Tencent at the Global Mobile Internet Conference in Beijing, May 6, 2014.
FILE - Visitors use their smartphones underneath the logo of Tencent at the Global Mobile Internet Conference in Beijing, May 6, 2014. VOA
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Chinese tech firms pledged on Monday to tackle gender bias in recruitment after a rights group said they routinely favored male candidates, luring applicants with the promise of working with “beautiful girls” in job advertisements.

A Human Rights Watch (HRW) report found that major technology companies including Alibaba, Baidu and Tencent had widely used “gender discriminatory job advertisements,” which said men were preferred or specifically barred women applicants.

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Some ads promised candidates they would work with “beautiful girls” and “goddesses,” HRW said in a report based on an analysis of 36,000 job posts between 2013 and 2018.

Tencent, which runs China’s most popular messenger app WeChat, apologized for the ads after the HRW report was published on Monday.

“We are sorry they occurred and we will take swift action to ensure they do not happen again,” a Tencent spokesman told the Thomson Reuters Foundation.

FILE - The Alibaba logo is displayed at the New York Stock Exchange, in New York.
FILE – The Alibaba logo is displayed at the New York Stock Exchange, in New York. VOA

E-commerce giant Alibaba, founded by billionaire Jack Ma, vowed to conduct stricter reviews to ensure its job ads followed workplace equality principles, but refused to say whether the ads singled out in the report were still being used.

“Our track record of not just hiring but promoting women in leadership positions speaks for itself,” said a spokeswoman.

Baidu, the Chinese equivalent of search engine Google, meanwhile said the postings were “isolated instances.”

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HRW urged Chinese authorities to take action to end discriminatory hiring practices.

Its report also found nearly one in five ads for Chinese government jobs this year were “men only” or “men preferred.”

“Sexist job ads pander to the antiquated stereotypes that persist within Chinese companies,” HRW China director Sophie Richardson said in a statement.

“These companies pride themselves on being forces of modernity and progress, yet they fall back on such recruitment strategies, which shows how deeply entrenched discrimination against women remains in China,” she added.

China was ranked 100 out of 144 countries in the World Economic Forum’s 2017 Gender Gap Report, after it said the country’s progress towards gender parity has slowed.  VOA

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World’s First AI News Anchor Debuts From China

The analyst urges China to open up and include multinational software and services to contribute to its digital economic transformation.

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AI News ANchor
Xinhua news anchor Qiu Hao stands next to an AI virtual news anchor based on him, at a Sogou booth during an expo at the fifth World Internet Conference in Wuzhen town of Jiaxing, Zhejiang province, China. VOA

China’s state-run Xinhua News has debuted what it called the world’s first artificial intelligence (AI) anchor. But the novelty has generated more dislikes than likes online among Chinese netizens, with many calling the new virtual host “a news-reading device without a soul.”

Analysts say the latest creation has showcased China’s short-term progress in voice recognition, text mining and semantic analysis, but challenges remain ahead for its long-term ambition of becoming an AI superpower by 2030.

Nonhuman anchors

Collaborating with Chinese search engine Sogou, Xinhua introduced two AI anchors, one for English broadcasts and the other for Chinese, both of which are based on images of the agency’s real newscasters, Zhang Zhao and Qiu Hao respectively.

In its inaugural broadcast last week, the English-speaking anchor was more tech cheerleader than newshound, rattling off lines few anchors would be caught dead reading, such as: “the development of the media industry calls for continuous innovation and deep integration with the international advanced technologies.”

AI News Anchor
This photo illustration shows a man watching an artificial intelligence (AI) news anchor from a state-controlled news broadcaster, on his computer in Beijing, VOA

It also promised “to work tirelessly to keep you [audience] informed as texts will be typed into my system uninterrupted” 24/7 across multiple platforms simultaneously if necessary, according to the news agency.

No soul

Local audiences appear to be unimpressed, critiquing the news bots’ not so human touch and synthesized voices.

On Weibo, China’s Twitterlike microblogging platform, more than one user wrote that such anchors have “no soul,” in response to Xinhua’s announcement. And one user joked: “what if we have an AI [country] leader?” while another questioned what it stands for in terms of journalistic values by saying “What a nutcase. Fake news is on every day.”

Others pondered the implication AI news bots might have on employment and workers.

“It all comes down to production costs, which will determine if [we] lose jobs,” one Weibo user wrote. Some argued that only low-end labor-intensive jobs will be easily replaced by intelligent robots while others gloated about the possibility of employers utilizing an army of low-cost robots to make a fortune.

AI News ANchor
The creation showcases China’s progress in voice recognition. Flickr

A simple use case

Industry experts said the digital anchor system is based on images of real people and possibly animated parts of their mouths and faces, with machine-learning technology recreating humanlike speech patterns and facial movements. It then uses a synthesized voice for the delivery of the news broadcast.

The creation showcases China’s progress in voice recognition, text mining and semantic analysis, all of which is covered by natural language processing, according to Liu Chien-chih, secretary-general of Asia IoT Alliance (AIOTA).

But that’s just one of many aspects of AI technologies, he wrote in an email to VOA.

Given the pace of experimental AI adoption by Chinese businesses, more user scenarios or designs of user interface can be anticipated in China, Liu added.

Chris Dong, director of China research at the market intelligence firm IDC, agreed the digital anchor is as simple as what he calls a “use case” for AI-powered services to attract commercials and audiences.

AI News Anchor
Others pondered the implication AI news bots might have on employment and workers.

He said, in an email to VOA, that China has fast-tracked its big data advantage around consumers or internet of things (IoT) infrastructure to add commercial value.

Artificial Intelligence has also allowed China to accelerate its digital transformation across various industries or value chains, which are made smarter and more efficient, Dong added.

Far from a threat to the US

But both said China is far from a threat to challenge U.S. leadership on AI given its lack of an open market and respect for intellectual property rights (IPRs) as well as its lagging innovative competency on core AI technologies.

Earlier, Lee Kai-fu, a well-known venture capitalist who led Google before it pulled out of China, was quoted by news website Tech Crunch as saying that the United States may have created Artificial Intelligence, but China is taking the ball and running with it when it comes to one of the world’s most pivotal technology innovations.

Lee summed up four major drivers behind his observation that China is beating the United States in AI: abundant data, hungry entrepreneurs, growing AI expertise and massive government support and funding.

AI News Anchor
People watching the AI News Anchor

Beijing has set a goal to become an AI superpower by 2030, and to turn the sector into a $150 billion industry.

Yet, IDC’s Dong cast doubts on AI’s adoption rate and effectiveness in China’s traditional sectors. Some, such as the manufacturing sector, is worsening, he said.

He said China’s “state capitalism may have its short-term efficiency and gain, but over the longer-term, it is the open market that is fundamental to building an effective innovation ecosystem.”

The analyst urges China to open up and include multinational software and services to contribute to its digital economic transformation.

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“China’s ‘Made-in-China 2025’ should go back to the original flavor … no longer Made and Controlled by Chinese, but more [of] an Open Platform of Made-in-China that both local and foreign players have a level-playing field,” he said.

In addition to a significant gap in core technologies, China’s failure to uphold IPRs will go against its future development of AI software, “which is often sold many-fold in the U.S. than in China as the Chinese tend to think intangible assets are free,” AIOTA’s Liu said. (VOA)