Wednesday August 15, 2018
Home India Consumers con...

Consumers confused about use of artificial intelligence (AI), reluctant to embrace this new technology : Study

A study that involved 6,000 customers in six countries found that consumers were hesitant to fully embrace AI devices and services

0
//
114
Artificial intelligence, wikimedia
Republish
Reprint

New Delhi, April 7, 2017: Most customers are confused about the use of artificial intelligence (AI) and are, therefore, reluctant to embrace this new technology, a study said on Friday.

Released by US-based software firm Pegasystems, it revealed that these fears are often eased once the users gain firsthand AI experience — which ironically many enjoy without even realising it.

NewsGram brings to you current foreign news from all over the world.

“Our study suggests the recent hype is causing some confusion and fear among consumers, who may not really understand how it’s already being used and helping them every day,” said Don Schuerman, Vice President (Product Marketing) Pegasystems.

The study that involved 6,000 customers in six countries found that consumers were hesitant to fully embrace AI devices and services.

“Only 36 per cent are comfortable with businesses using AI to engage with them. Almost 72 per cent express some sort of fear about AI,” the study found.

Twenty four per cent of respondents even worried about robots taking over the world.

NewsGram brings to you top news around the world today.

Interestingly, 34 per cent of respondents said they had directly experienced AI but when asked about the technologies they used it was revealed that 84 per cent actually used at least one AI-powered service or device.

Seventy two per cent respondents confidently claimed they understood AI but very few could correctly define it.

“Though AI has been around for more than 30 years, it has now evolved to the point that businesses can engage with each individual consumer on a real-time, one-to-one basis,” Schuerman said.

Check out NewsGram for latest international news updates.

Businesses need to focus on using AI to develop applications that provide real value for customers to improve their experiences rather than overhyping the technology itself, the findings suggested. (IANS)

Click here for reuse options!
Copyright 2017 NewsGram

Next Story

IFA 2018 May See The Unveiling of BlackBerry Key2 Lite

The KEY2 Lite is faintly reminiscent of the BlackBerry Q5, which was a cheaper alternative to the flagship Q10.

0
BlackBerry KEY2 Lite may be unveiled at IFA 2018
BlackBerry KEY2 Lite may be unveiled at IFA 2018. IANS

A budget version of the newly-launched BlackBerry KEY2, which is likely to be named BlackBerry KEY2 Lite or KEY2 LE, may be launched at the upcoming IFA 2018 in Berlin, Germany.

“TCL- the manufacturer behind the BB brand has sent out ‘save the date’ invites for an IFA event. It will be held on August 30 and while it offers no official details on what will be announced, there is only one rumoured phone in our database — the BlackBerry KEY2 LE,” GSM Arena reported late on Monday.

The Save the Date Invite That BlackBerry Sent. Flickr
The Save the Date Invite That BlackBerry Sent. Flickr

Similar to Key2, the physical keyboard experience would be the smartphone’s main USP.

“KEY2 will have less processing power on tap — the Snapdragon 660 chipset will be swapped out for a 636 and RAM capacity will drop to 4GB (still better than the Keyone),” the report added.

The device is expected to replace the 12+12MP dual camera set-up of KEY2 with a 12MP+5MP model.

BlackBerry KEY2 Lite
BlackBerry KEY2 Lite. Flickr

Also Read: Microsoft Starts Testing Your Phone Windows10 App That Mirrors Phone Content to a PC

The KEY2 Lite is faintly reminiscent of the BlackBerry Q5, which was a cheaper alternative to the flagship Q10. Like the KEY2 Lite, the Q5 had a playful, colorful aesthetic, and lower-spec internals, according to The Next Web portal. (IANS)