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Controversy over Ankit Fadia as ‘Digital India’ ambassador

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By NewsGram Staff Writer

New Delhi: The appointment of a brand ambassador for the ‘Digital India’ campaign has sparked yet another controversy.

Even as news was doing the rounds that self-proclaimed ‘ethical hacker’ Ankit Fadia, 30, has been named brand ambassador for the campaign, a statement by the Department of Electronics and Information Technology denied any such claims.

“There were certain news reports that there is a move to appoint a brand ambassador for ‘Digital India’ programme of the government. This is to clarify that there has been no such move to appoint a brand ambassador as reported,” it said.

Curiously, an hour after the post on the government’s publicity web site, it was withdrawn.

“It was posted inadvertently by one of our officials without securing proper sanction. We will get back to you by evening with the actual position,” a spokesperson for the department told IANS, when asked for a response.

Fadia, who shot to fame when he was 15 years old, with his book ‘Unofficial Guide to Ethical Hacking’, stood his ground and said the appointment letter was issued on July 1 and signed by then IT secretary Ram Sewak Sharma, now chairman of the telecom watchdog.

“Yes! I posted the certificate on Facebook yesterday. I have emails from government as proof as well,” Fadia told IANS in an SMS. The said post on Facebook alluded to his claims, pointing out that he had been retained for a period of one year to propagate products and applications.

His Facebook post also said: “Humbled and honored to be appointed as one of the brand ambassadors to Prime Minister Narendra Modi’s ‘Digital India’ initiative.”

(With inputs from IANS)

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Actor Sushant Singh Rajput Becomes Brand Ambassador of Bata

Bata already has actress Kriti Sanon as a brand ambassador for their women's range and Smriti Mandhana as the face of their sports brand - Power

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Sushant Singh Rajput
Sushant Singh Rajput roped in as face of footwear brand.

European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as its brand ambassador to promote its new casual range.

This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers and the actor will be initially seen promoting Bata’s new men’s casual collection, said a statement.

“…I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘be surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too,” said Sushant Singh Rajput on his association.

Sushant Singh Rajput
Sushant Singh Rajput. Flickr

Sandeep Kataria, Chief Executive Officer, Bata India Limited, “Sushant is a multi-faceted actor who is a favourite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”

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Bata already has actress Kriti Sanon as a brand ambassador for their women’s range and Smriti Mandhana as the face of their sports brand – Power. (IANS)

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