Tuesday March 19, 2019
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Creative Cabs: Showcasing Mumbai’s art and colours on Wheels

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By Manas Dwivedi

55db8b741d00002f00145bb0The city of dreams Mumbai fulfils millions of dreams daily; it gives hope to the one who is struggling to make his dream a reality. One such dream is now real – an aspiration of beautifying the transportation system of the city. Such idea is brought alive by Taxi Fabric, a foundation working exclusively towards uplifting artwork and promoting designing as a profession in India. They aim to provide exposure to local artists and improve passenger’s travel experience too.

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The busy roads of Mumbai are no longer seen as dull and drab. The usual black and yellow taxis have now turned into a colourful epitome of some brilliant masterpiece. The unique casing of taxis in Mumbai is now seen with some very beautiful interiors where every design is based on a broad theme showcasing “stories of Mumbai”.

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The idea is brained by a team of four entrepreneurial colleagues – Sanket Avlani, Girish Narayandass, Mahak Malik and Nathlie Gordon. Aiming to create a cultural drive, the team is constantly working with a group of local designers, photographers, craftsmen and volunteers. These people use their skill effectively and install creative designs on the seat covers and upholstery of the taxi. In a hunt to make a colourful network of cabs, Team Taxi Fabric keeps in mind the need for promoting various art forms. The project is funded through a global crowdfunding platform, Kickstarter.

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Taxi Fabric is looking to change the face and colour of as many cabs operating in the city of Bollywood. They have already transformed 8 of the 50,000 taxis running in Mumbai. The project has so far garnered some good words from the city’s residents. They say it helps them understand the art and also believe that art can really create a mesmerizing impact. Due to comparative decline in forms of design and drawing, this new ramification is like giving some good zest and zeal to the field of art.

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Although Mumbai cab drivers are known for customizing their taxis with different flashy articles but coming up with such a creative start up has given the city ‘new eyes’ to see the world around. It helps travellers in Mumbai to experience, feel and understand various emotions behind such popping caricatures.

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This astonishing ramification is a very careful and soothing step in changing the mood and vibes of the passengers. The art-piece over the fabric in the taxis also helps in making the city brighter and happier, where not just the artist, but the cabbie and the passenger love the new thread.

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Next Story

The Craft of Distilling Is Ancient, Different Story Behind Every Bottle

The craft of distilling is very ancient and recipes have been handed down generations. To me, food and spirits are very culture-centric and each dish or drink is an experience of this culture and have a lot of story to it.

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The aim is for the curated audience to meet curated brands and learn about their stories. We consciously wanted to create a small, well-curated festival that encourages such conversations amongst the visitors," Prakash elaborated. Pixabay

Every bottle of alcohol has a tale to tell and to celebrate this, over 20 international masters, distillers, mixologists and story tellers will gather in Mumbai over the weekend on a platform that celebrates the craft of distillers and distilleries. It will also be a rite of passage for the new consumer who is open to experiencing luxury beverages that are a product of passion and commitment and are produced in small batches, without any compromise on quality.

“Every bottle has a tale, waiting to be shared – of its founder, of the distiller, of the wood in which it lay, of the people who built the spirit, of the mixologist who decided to `play’ with it and more. Listen, learn and celebrate the people behind the spirits,” Keshav Prakash, who began his career as an advertising filmmaker and then travelled the world to discover the world of fine spirts, told IANS of The Vault Biennale at the Mahalakshmi Race Course.

“The craft of distilling is very ancient and recipes have been handed down generations. To me, food and spirits are very culture-centric and each dish or drink is an experience of this culture and have a lot of story to it.

“For example, making whiskey is a tradition native to Scotland, much like rum to the Caribbean, Mezcal to the Mexico and so on. These are parts of their values and teachings handed over from generation to generation, with much love and celebration, making it an intrinsic part of a living culture,” Prakash explained.

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will also be a rite of passage for the new consumer who is open to experiencing luxury beverages that are a product of passion and commitment and are produced in small batches, without any compromise on quality. Pixabay

The event is open to only 400 aficionados each day.

“We envision two kinds of visitors at the Biennale – one who are newly immersing themselves in fine spirits and others who know their single malt, gin, whiskey etc. The aim is for the curated audience to meet curated brands and learn about their stories. We consciously wanted to create a small, well-curated festival that encourages such conversations amongst the visitors,” Prakash elaborated.

Also Read: The Unconventional Way of Learning: Textbooks Come Alive in Gujarat’s Schools
What will be on offer?

Over 50 handpicked fine beverage brands like Kilchoman Machir Bay, Rémy Martin, Cotswolds Gin, and Amrut Peated Port Pipe. Leading the audience will be mixologists from World’s 50 Best Bars, among them Hiroyasu Kayama of Tokyo, Alex Simonidis & Georgia Georgakopoulou of Athens and Jose Luis Leon of Mexico City. (IANS)