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Demonetisation is having Negative impact on Farmers: Too many Vegetables, too little Money

Tomato farmers in Karnataka and Tamil Nadu were the worst hit since prices fell by 60-85 per cent while onion farmers were the worst hit in Maharashtra and Gujarat

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FILE - A private money trader counts Indian rupee currency notes at a shop in Mumbai, India. (Representational image). VOA

Jan 19, 2017: Sunil Kumar, a 31-year-old farmer in Tondala village, Kolar district, 85 km east of Bengaluru, lost Rs 300,000 in November when tomato prices crashed due to the demonetisation earlier that month and the excess supply of vegetables.

Kumar, who cultivates tomatoes on his five-acre farm, said he made a profit of Rs 30 lakh during the same time last year.

The 110 per cent drop in income from 2016 has come at a time when the weather — and so the harvest — was good this year, said Kumar. So, demonetisation – under which Rs 500 and Rs 1,000 notes, which accounted for 86 per cent of all cash, were banned on November 8 — couldn’t have come at a worse time. With money sucked out of the market, there was a tomato glut, and prices crashed by 80 per cent.

“A 15-kg crate of tomatoes traded this year between Rs 30 and Rs 50 (instead of Rs 700 at its peak),” said Kumar. “I had no reason to spend on transportation and bring it to the market or wait for the price to pick up. So, I uprooted all my tomato plants in late November to minimise the loss. This is the worst we have seen in my experience.”

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Kolar is the biggest vegetable-growing region in Karnataka, and houses Asia’s second-largest tomato market. In November, the ruling price of tomatoes in the Kolar market was Rs 3-5 per kg, or 85 per cent lesser than the same time in 2015.

Kumar’s case is echoed across India. The price of tomatoes crashed to 25 paise/kg, reports said, which prompted farmers in a Chhattisgarh district to dump nearly 100 tractor-trolleys, or about 45,000 kg, of tomatoes, on a national highway.

Similar incidents by frustrated farmers were reported in Nashik, Hyderabad and other key vegetable-growing regions.

Tomato farmers in Karnataka and Tamil Nadu were the worst hit since prices fell by 60-85 per cent while onion farmers were the worst hit in Maharashtra and Gujarat, according to an IndiaSpend analysis of vegetable prices in seven Indian cities — Ahmedabad, Bengaluru, Chennai, Hyderabad, Delhi, Kolkata and Mumbai — between November 2015 and November 2016.

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The price of potatoes, which have a shelf life of up to 2-3 months, was stable in places such as Delhi and Chennai, while it rose between 17 per cent and 25 per cent in Bengaluru and Mumbai. The price of potatoes per quintal was Rs 1,086 in November 2015, increasing 27 per cent to Rs 1,376 in November 2016.

The price of peas dropped between 15 per cent and 20 per cent, with arrivals increasing in six cities, except Mumbai.

The crash in prices was also due to oversupply, the data show. While the prices of tomatoes (hybrid variety) fell by 55-85 per cent, the supply was double and even triple the previous year in parts of India, such as Ahmedabad, Kolkata and Hyderabad, according to data from the National Horticulture Board.

In Chennai, for instance, the maximum price a farmer could get per quintal of tomatoes in November 2016 was Rs 760, compared to Rs 4,900 in November 2015, a drop of 85 per cent. The supply to the city was 2,910 metric tonne, an increase of 40 per cent from 2015.

In Hyderabad, prices dropped 60 per cent but supply increased 337 per cent in November.

Onions were traded anywhere between Rs 650 and Rs 1,500 per quintal in November 2016, compared to Rs 3,027 to Rs 5,600 in 2015.

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At the Lasalgaon Agriculture Produce Market Committee (APMC) in Nashik, Maharashtra, India’s largest wholesale onion market, onions were sold at between Rs 5 and Rs 7 a kilogram.

In the seven cities we analysed data for, supply was 196,400 metric tonne in November 2016, against 186,175 metric tonne in November 2015.

The situation worsened in December, as prices fell by another 20-50 per cent, and peas traded at a 10-year low in the Delhi market, according to officials from the Horticulture Department.

“The monsoon rains would subside during September to November, and it would result in lesser yield, indicating lesser supply and higher prices,” Bellur Krishna, Managing Director of the state-owned Horticultural Producers Cooperative Marketing and Processing Society, told IndiaSpend. “This year, the rainfall was good in the vegetable-growing regions of Karnataka.”

“This led to good harvest but the prices are also down due to the cash crisis triggered by demonetisation,” he said.

Kolar, Belagavi, Haveri and Chitradurga, the top vegetable-growing regions in Karnataka, received normal rainfall during the southwest monsoon in 2016. But Karnataka declared a drought in 22 districts and some additional talukas in October 2016; the state received Rs 1,782 crore from the central government.

“The impact of demonetisation could only be to the extent of 20 per cent of the price fall,” said Krishna.

Around 9.4 million hectares, or 10 per cent of India’s cropped area, is under vegetable cultivation, of which 50 per cent is given to potato, onion and tomato, according to Horticulture Board data.

“Most of the transactions in fruits and vegetables are in cash,” Brajendra Singh, Director, National Horticulture Board, told IndiaSpend. “So, demonetisation has definitely had some bearing. Arrivals had increased; so, the downturn was obvious.”

Tomato cultivation is usually routed through market clusters (around cities) and is profitable, Singh said.

“This time, it was available from local sources,” said Singh. “The price of tomatoes had gone up to Rs 50 a kg over the last two years. This year, the climate was favourable and resulted in bumper crops. Suddenly, the markets were depressed due to oversupply and because there was no cash.”

Singh predicted the situation would be “normal” over the next quarter, and crops would fetch a good price for farmers by the summer of 2017. (IANS)

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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

Google, Berlin
Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)