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Elderly And Conservatives Shared More Fake News On Facebook in 2016

The Massachusetts Institute of Technology's Deb Roy, a former Twitter chief media scientist, said the problem is that the American news diet is "full of balkanized narratives"

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Facebook, Fake News
A sign is shown at Facebook headquarters in Menlo Park, Calif. VOA

People over 65 and ultraconservatives shared about seven times more fake information masquerading as news on Facebook than younger adults, moderates and super liberals during the 2016 election season, a new study found.

The first major study to look at who is sharing links from debunked sites found that not many people were doing it. On average, only 8.5 percent of those studied — about 1 person out of 12 — shared false information during the 2016 campaign, according to the study in Wednesday’s issue of the journal Science Advances. But those doing it tended to be older and more conservative.

“For something to be viral, you’ve got to know who shares it,” said study co-author Jonathan Nagler, a politics professor and co-director of the Social Media and Political Participation Lab at New York University. “Wow, old people are much more likely than young people to do this.”

Battling back

Facebook and other social media companies were caught off guard in 2016 when Russian agents exploited their platforms to meddle with the U.S. presidential election by spreading fake news, impersonating Americans and running targeted advertisements to try to sway votes. Since then, the companies have thrown millions of dollars and thousands of people into fighting false information.

Facebook, fake news
This Nov. 1, 2017, photo shows prints of some of the Facebook ads linked to a Russian effort to disrupt the American political process and stir up tensions around divisive social issues, released by members of the U.S. House Intelligence Committee, in Washington. According to a study published Jan. 9, 2019, in Science Advances, people over 65 and conservatives shared far more false information in 2016 on Facebook than others. VOA

Researchers at Princeton University and NYU in 2016 interviewed 2,711 people who used Facebook. Of those, nearly half agreed to share all their postings with the professors.

The researchers used three different lists of false information sites — one compiled by BuzzFeed and two others from academic research teams — and counted how often people shared from those sites. Then to double check, they looked at 897 specific articles that had been found false by fact checkers and saw how often those were spread.

All those lists showed similar trends.

When other demographic factors and overall posting tendencies are factored in, the average person older than 65 shared seven times more false information than those between 18 and 29. The seniors shared more than twice as many fake stories as people between 45 and 64 and more than three times that of people in the 30-to-44-year-old range, said lead study author Andrew Guess, a politics professor at Princeton.

The simplest theory for why older people share more false information is a lack of “digital literacy,” said study co-author Joshua Tucker, also co-director of the NYU social media political lab. Senior citizens may not tell truth from lies on social networks as easily as others, the researchers said.

Facebook, Fake News
A user gets ready to launch Facebook on an iPhone, in North Andover, Mass., June 19, 2017. Facebook has made changes to fight false information, including de-emphasizing proven false stories in people’s feeds so others are less likely to see them. VOA

Signaling identity

Harvard public policy and communication professor Matthew Baum, who was not part of the study but praised it, said he thought sharing false information was “less about beliefs in the facts of a story than about signaling one’s partisan identity.” That’s why efforts to correct fakery don’t really change attitudes and one reason why few people share false information, he said.

When other demographics and posting practices are factored in, people who called themselves very conservative shared the most false information, a bit more than those who identified themselves as conservative. The very conservatives shared misinformation 6.8 times more often than the very liberals and 6.7 times more than moderates. People who called themselves liberals essentially shared no fake stories, Guess said.

Nagler said he was not surprised that conservatives in 2016 shared more fake information, but he and his colleagues said that did not necessarily mean that conservatives are by nature more gullible when it comes to false stories. It could simply reflect that there was much more pro-Donald Trump and anti-Hillary Clinton false information in circulation in 2016 that it drove the numbers for sharing, they said.

However, Baum said in an email that conservatives post more false information because they tend to be more extreme, with less ideological variation than their liberal counterparts and they take their lead from Trump, who “advocates, supports, shares and produces fake news/misinformation on a regular basis.”

Facebook, social media
Silhouettes of laptop users are seen next to a screen projection of Facebook logo in this illustration. VOA

The researchers looked at differences in gender, race and income but could not find any statistically significant differences in sharing of false information.

Improvements

After much criticism, Facebook made changes to fight false information, including de-emphasizing proven false stories in people’s feeds so others were less likely to see them. It seems to be working, Guess said. Facebook officials declined to comment.

Also Read: EU Authorities Direct Tech Giants To Submit Reports Regarding ‘Fake News’

“I think if we were to run this study again, we might not get the same results,” Guess said.

The Massachusetts Institute of Technology’s Deb Roy, a former Twitter chief media scientist, said the problem is that the American news diet is “full of balkanized narratives” with people seeking information that they agree with and calling true news that they don’t agree with fake.

“What a mess,” Roy said. (VOA)

Next Story

Facebook To Invest $300Mn In Local News Partnerships, Programs

The idea behind the investments, Brown said, is to look “holistically at how a given publisher can define a business model."

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Facebook, dating
Facebook owned photo-messaging app Instagram already supports the "Unsend" capability VOA

Facebook says it is investing $300 million over the next three years in local news programs, partnerships and other initiatives.

The money will go toward reporting grants for local newsrooms, expanding Facebook’s program to help local newsrooms with subscription business models and investing in nonprofits aimed at supporting local news.

The move comes at a difficult time for the news industry, which is facing falling profits and print readership. Facebook, like Google, has also been partly blamed for the ongoing decline in newspapers’ share of advertising dollars as people and advertisers have moved online.

Facebook, Fake News
A user gets ready to launch Facebook on an iPhone, in North Andover, Mass., June 19, 2017. Facebook has made changes to fight false information, including de-emphasizing proven false stories in people’s feeds so others are less likely to see them. VOA

Campbell Brown, Facebook’s head of global news partnerships, acknowledges the company “can’t uninvent the internet,” but says it wants to work with publishers to help them succeed on and off the social network.

“The industry is going through a massive transition that has been underway for a long time,” she said. “None of us have quite figured out ultimately what the future of journalism is going to look like but we want to be part of helping find a solution.”

Facebook has increased its focus on local news in the past year after starting off 2018 with the announcement that it was generally de-emphasizing news stories and videos in people’s feeds on the social network in favor of posts from their friends.

At the same time, though, the company has been cautiously testing out ways to boost local news stories users are interested in and initiatives to support the broader industry. It launched a feature called “Today In” that shows people local news and information , including missing-person alerts, road closures, crime reports and school announcements, expanding it to hundreds of cities around the U.S. and a few in Australia.

Facebook, social media
Silhouettes of laptop users are seen next to a screen projection of Facebook logo in this illustration. VOA

The push to support local news comes as Facebook, which is based in Menlo Park, California, tries to shake off its reputation as a hotbed for misinformation and elections-meddling. The company says users have been asking to see more local content that is relevant to them, including news stories as well as community information such as road closings during a snowstorm.

The $300 million investment includes a $5 million grant to the nonprofit Pulitzer Center to launch “Bringing Stories Home,” a fund that will provide local U.S. newsrooms with reporting grants to support coverage of local issues. There’s also a $2 million investment in Report for America as part of a partnership aiming to place 1,000 journalists in local newsrooms across the country over the next five years.

The idea behind the investments, Brown said, is to look “holistically at how a given publisher can define a business model. Facebook can’t be the only answer, the only solution — we don’t want the publisher to be dependent on Facebook.”

Also Read: Democratic Lawmakers Further Investigate Russia’s Involvement In U.S. Election

Fran Wills, CEO of the Local Media Consortium, which is receiving $1 million together with the Local Media Association to help their member newsrooms develop new revenue streams, said she is optimistic the investment will help.

“I think they are recognizing that trusted, credible content is of benefit not only to local publishers but to them,” she said. (VOA)