Wednesday June 26, 2019
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Facebook Asks Political Ad Buyers In UK To Reveal Their Identity

While the vast majority of ads on Facebook are run by legitimate organizations, we know that there are bad actors that try to misuse our platform,” Facebook said in a statement.

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A protester wearing a mask with the face of Facebook founder Mark Zuckerberg is flanked by two fellow activists wearing angry face emoji masks, during a protest against Facebook policies, in London, Britain (From archives) VOA

Facebook says that anyone who takes out a British political ad on the social media platform will now be forced to reveal their identity, in a bid to increase transparency and curb misinformation.

The company said Tuesday that it will also require disclaimers for any British political advertisements. All the data on the ad buyers will be archived for seven years in a publicly accessible database.

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CEO Mark Zuckerberg delivers the keynote address at a Facebook developers conference in San Jose, California. VOA

Facebook is already applying a similar system in the United States, which is holding midterm elections this year.

British lawmakers have called for greater oversight of social media companies and election campaigns to protect democracy in the digital age.

A House of Commons report this year said democracy is facing a crisis because data analysis and social media allow campaigns to target voters with messages of hate without their consent.

Facebook, India, Fake News
This photo shows the app icon on a smartphone in New York. VOA

“While the vast majority of ads on Facebook are run by legitimate organizations, we know that there are bad actors that try to misuse our platform,” Facebook said in a statement. “By having people verify who they are, we believe it will help prevent abuse.”

Also Read: Google Pixel Cameras Coming With External Microphones Support

Facebook said it’s up against “smart and well-funded adversaries who change their tactics as we spot abuse,” but it believes that increased transparency is good for democracy and the electoral process. (VOA)

Next Story

Facebook Faces Trial Over Data Breach Affecting Nearly 30 Million Users

Facebook expects the fine to be in the range of $3-5 billion and has kept aside $3 billion in legal expenses related to the investigation

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FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

In a setback, a US court has rejected Facebook’s claims to block a lawsuit against it in a data breach that affected nearly 30 million users in September last year.

According to a report in Seeking Alpha on Monday, US District Judge William Alsup in San Francisco dismissed Facebook’s request, saying claims that Facebook was negligent and failed to secure users’ data as promised can go forward, and discovery should move “with alacrity” toward trial.

In September, Facebook admitted that unknown hackers exploited three bugs to steal the personal details of 50 million users — later adjusted to 30 million.

Turkey’s Personal Data Protection Authority has already fined Facebook 1.65 million Turkish liras ($280,000) over data breach. Nearly 300,000 users in Turkey may have been affected by the data breach.

According to the Turkish watchdog, Facebook failed to timely intervene to take proper technical and administrative measures during the 12-day existence of the bug last September.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

According to a statement from Facebook in December, the company had discovered a photo API bug that allowed third-party applications to access the photos of Facebook users.

At the time, Facebook said that the bug “might have exposed the non-public photos of 6.8 million users to around 1,500 apps built by 876 developers”.

In March this year, Facebook disclosed yet another security incident, admitting to storing hundreds of millions of users’ passwords in plaintext, along with plaintext passwords for millions of Instagram accounts.

Also Read: Samsung Launches 3 Galaxy Wearables in India

Facebook is facing a hefty fine from the US Federal Trade Commission over data privacy scandals

Facebook expects the fine to be in the range of $3-5 billion and has kept aside $3 billion in legal expenses related to the investigation. (IANS)