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Facebook Is Filled With Fake Online Review Groups

Facebook full of fake online review groups, warns Which?

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Social Media, Facebook, TV, Streaming
Also, Facebook is set to launch an updated version of its video chat device 'Portal' later this year. Pixabay

Facebook has failed to stop fake product review factories that are increasingly being used to mislead consumers, an investigation by consumer association Which? has found.

Facebook remains flooded with fake review groups, despite being ordered to take urgent action by UK regulator Competition and Markets Authority (CMA), the study found.

“Our latest findings demonstrate that Facebook has systematically failed to take action while its platform continues to be plagued with fake review groups generating thousands of posts a day,” Natalie Hitchins, Which? Head of Products and Services, said in a statement.

“It is deeply concerning that the company continues to leave customers exposed to poor quality or unsafe products boosted by misleading and disingenuous reviews,” Hitchins added.

facebook fake reviews
A study by UK regulator Competition and Markets Authority (CMA) reveals that Facebook is filled with fake reviews. Pixabay

Which? found dozens of groups on the social networking site in the UK that are recruiting people to write fake or incentivised reviews, with sellers offering free products in exchange for highly-rated reviews for products listed on Amazon.

During the investigation researchers joined ten of these Facebook review groups and found 3,511 new posts generated in just one day, and more than 55,000 posts over a 30-day period.

The true overall figure could well be higher as Facebook caps the number of posts it displays, Which? said.

In June, UK’s Competition and Markets Authority warned Facebook and eBay to conduct an urgent review of their sites after it found “troubling evidence” of a thriving marketplace for fake online reviews.

The platforms were told to remove and prevent these groups from reappearing.

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Fake and incentivised reviews mislead consumers in buying random products. Pixabay

While eBay seems to have largely eradicated listings offering five star reviews for sale, Facebook continues to be full of fake review groups, the research found.

The rise in fake reviews could increase the chance of people potentially being duped into buying poor quality or even unsafe products that have been boosted by disingenuous reviews.

Also Read: Microsoft Shutting Down its Developer-Focused MSDN Magazine

A Which? survey of the public showed that 97 per cent of people use online when researching a purchase.

“Facebook must immediately take steps to not only address the groups that are reported to it, but proactively identify and shut down other groups, and put measures in place to prevent more from appearing in the future,” Hitchins said. (IANS)

Next Story

Twitter Overflows with Praiseworthy Posts as Milkha Singh Turns 90

A user posted a 1958 picture of Milkha Singh defeating Pakistan athlete Abdul Khaliq in the 200 metre race to win gold in Tokyo Asian Games

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Twitter
One fan mentioned on Twitter that the Flying Sikh was the "Godfather of Indian Athletics". Pixabay

Twitter users heaped effusive praise as legendary Indian athlete Milkha Singh turned 90 on Wednesday, with many posting throwback pictures depicting his sporting achievements and quotes.

Punjab Chief Minister Amarinder Singh wrote on his Twitter handle @capt_amarinder: “Happy birthday to the pride of Punjab & India, #MilkhaSingh Ji, who turns 90 today. Wish you the best of happiness & health, sir. “Urge my young friends to take inspiration from the #FlyingSikh and indulge in sports & fitness activities for a healthier life.”

Team India’s Twitter handle @WeAreTeamIndia wrote: “Sending out warm wishes to the legendary sporting icon, a serial sprint winner of his times and the one who is most rightfully known as the #FlyingSikh.”

Congress leader Abhishek Manu Singhvi wrote: “Wishing a very happy 90th birthday to #FlyingSikh, inspiration of Millions PadmaShri #MilkhaSingh ji.”

A user posted a 1958 picture of Milkha Singh defeating Pakistan athlete Abdul Khaliq in the 200 metre race to win gold in Tokyo Asian Games. He said: “In 1958 Abdul Khaliq was the fastest man in Asia. Happy Birthday Milkha Singh”.

Twitter
Twitter users heaped effusive praise as legendary Indian athlete Milkha Singh turned 90 on Wednesday, with many posting throwback pictures depicting his sporting achievements and quotes. Wikimedia Commons

Another user listed out sporting achievements of the Padma Shri awardee.

“Independent India’s first athletes to win gold medal at the Commonwealth Games. Wishing you a very happy birthday Milkha Singh”, wrote another user.

ALSO READ: Eat Your Breakfast To Score Good Marks

One user said: “Milkha Singh (age 90 yrs now) don’t miss his important tip. No doctor no tablet”.

One fan mentioned that the Flying Sikh was the “Godfather of Indian Athletics”. (IANS)