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Facebook leads while Twitter lags in popularity charts among U.S. internet users


By NewsGram Staff Writer

facebook-logo_24521000Washington: In the list of social media sites, Facebook still remains on top of the charts. In the race of most popular social networking sites for U.S. based internet users, Facebook has been ranked one while Twitter seems to be lagging behind.

Innumerable researches done in the past prove that younger generation favor Facebook more as compared to Twitter or any other social networking site.

Recently Pew Research Center (PRC) conducted a study and found out that as many as 72% of American adults who use internet prefer Facebook over Twitter. Facebook is also a popular choice for about 77% of American women who use internet. This data has been nearly same since September 2014 as Twitter hasn’t managed to attract any new users.

This report by PRC is based on telephonic interviews taken from March 17 to April 12. They collected a sample of 1,907 American adults to conclude this study.

Other sites like Pinterest and Instagram have shown slight boost too but Twitter has been stagnant since a long time. According to the study done by PRC, Pinterest has seen around 31% of online usage and is closely followed by Instagram which has a usage of 28% in its kitty.

Further, the report revealed that 82% of adults in the age group of 18 to 29 like Facebook more than Twitter. The reports clearly show a dip in Twitter usage and rise in the popularity of Facebook.

If these reports are to be believed then Twitter has to take some dedicated steps towards employing new tools on their site which can tempt more users. Till then, Facebook continues to rule.

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400 mn People Using Facebook Watch Monthly

The company also announced that "Ad Breaks" are now available to eligible Pages in 40 countries around the world

400 mn using Facebook Watch, now available on desktop. Pixabay

Over 400 million people are using video-on-demand service Facebook Watch monthly and 75 million people daily who spend at least one minute on Watch, the social networking platform has announced.
Launched in the US in 2017, the video service allows users to enjoy videos from different genres, including entertainment, sports and news in their personalised “Watch Feed” that carries a collection of recent videos from the pages they follow.

“Well, 2018 was a big year for Facebook Watch. Watch launched in every country around the world, the platform opened to videos from all Pages, and we debuted dozens of Facebook Originals,” Fidji Simo, Head of Video, said in a blog post on Thursday.

In August, Facebook rolled out Watch globally on mobile and now, the service is also available on desktop and Facebook Lite, the company announced.

On an average, 75 million daily visitors spend more than 20 minutes in Watch.

“Since the Summer we have been working to bring ‘Watch Party’ to everyone on Facebook.

Facebook, social media. Pixabay

“We’ve seen it really take off — there have been more than 12 million Watch Parties in Groups alone, and Watch Parties garner eight times more comments than regular videos in Groups,” said Facebook.

The company is also working to unify the video experience across Facebook.

Right now, people can find videos on Facebook in a number of different places — Watch, News Feed, Search, Pages and more.

“We want to make the experience of watching video feel immersive, no matter where you discovered it. As part of this effort, we’ll be testing a few things in the coming months,” informed Simo.

Also Read- Google Launches New Shopping Search Features For Indian Users

The company also announced that “Ad Breaks” are now available to eligible Pages in 40 countries around the world.

“We’ll bring Ad Breaks to video creators in more countries around the world, and will test new Ad Breaks placements, like in livestreams from gaming creators,” Simo said, adding that the company would provide advertisers with more options to tailor their video ad campaigns and connect with target audience. (IANS)