Tuesday October 23, 2018
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Facebook leads while Twitter lags in popularity charts among U.S. internet users

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By NewsGram Staff Writer

facebook-logo_24521000Washington: In the list of social media sites, Facebook still remains on top of the charts. In the race of most popular social networking sites for U.S. based internet users, Facebook has been ranked one while Twitter seems to be lagging behind.

Innumerable researches done in the past prove that younger generation favor Facebook more as compared to Twitter or any other social networking site.

Recently Pew Research Center (PRC) conducted a study and found out that as many as 72% of American adults who use internet prefer Facebook over Twitter. Facebook is also a popular choice for about 77% of American women who use internet. This data has been nearly same since September 2014 as Twitter hasn’t managed to attract any new users.

This report by PRC is based on telephonic interviews taken from March 17 to April 12. They collected a sample of 1,907 American adults to conclude this study.

Other sites like Pinterest and Instagram have shown slight boost too but Twitter has been stagnant since a long time. According to the study done by PRC, Pinterest has seen around 31% of online usage and is closely followed by Instagram which has a usage of 28% in its kitty.

Further, the report revealed that 82% of adults in the age group of 18 to 29 like Facebook more than Twitter. The reports clearly show a dip in Twitter usage and rise in the popularity of Facebook.

If these reports are to be believed then Twitter has to take some dedicated steps towards employing new tools on their site which can tempt more users. Till then, Facebook continues to rule.

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Facebook Set up a War Room to Fight Election Interference

With the new ad architecture in place, people would be able to see who paid for a particular political ad

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Facebook
Facebook now has a War Room to fight election interference. Pixabay

In line with its efforts to prevent misuse of its platform during elections, Facebook has set up a War Room to reduce the spread of potentially harmful content.

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election. The social networking giant has rolled out several initiatives to fight fake news and bring more transparency and accountability in its advertising since then.

The launch of the first War Room at its headquarters in Menlo Park, California, is part of the social network’s new initiatives to fight election interference on its platform.

Although Facebook opened the doors of the War Room ahead of the general elections in Brazil and mid-term elections in the US, it revealed the details only this week.

The goal behind setting up the War Room was to get the right subject-matter experts from across the company in one place so they can address potential problems identified by its technology in real time and respond quickly.

Facebook
Facebook, social media. Pixabay

“The War Room has over two dozen experts from across the company – including from our threat intelligence, data science, software engineering, research, community operations and legal teams,” Samidh Chakrabarti, Facebook’s Director of Product Management, Civic Engagement, said in a statement on Thursday.

“These employees represent and are supported by the more than 20,000 people working on safety and security across Facebook,” Chakrabarti added.

Facebook said its dashboards offer real-time monitoring on key elections issues, such as efforts to prevent people from voting, increases in spam, potential foreign interference, or reports of content that violates our policies.

The War Room team also monitors news coverage and election-related activity across other social networks and traditional media in order to identify what type of content may go viral.

These preparations helped a lot during the first round of Brazil’s presidential elections, Facebook claimed.

The social networking giant said its technology detected a false post claiming that Brazil’s Election Day had been moved from October 7 to October 8 due to national protests.

While untrue, that message began to go viral. But the team quickly detected the problem, determined that the post violated Facebook’s policies, and removed it in under an hour.

“And within two hours, we’d removed other versions of the same fake news post,” Chakrabarti said.

Facebook
Facebook App on a smartphone device. (VOA)

The team in the War Room, Facebook said, also helped quickly remove hate speech posts that were designed to whip up violence against people from northeast Brazil after the first round of election results were called.

“The work we are doing in the War Room builds on almost two years of hard work and significant investments, in both people and technology, to improve security on Facebook, including during elections,” Chakrabarti said.

Earlier this month Facebook said that it was planning to set up a task force comprising “hundreds of people” ahead of the 2019 general elections in India.

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“With the 2019 elections coming, we are pulling together a group of specialists to work together with political parties,” Richard Allan, Facebook’s Vice President for Global Policy Solutions, told the media in New Delhi.

Facebook has also set a goal of bringing a transparency feature for political ads — now available in the US and Brazil — to India by March next year, Allan informed.

With the new ad architecture in place, people would be able to see who paid for a particular political ad. (IANS)