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Facebook leads while Twitter lags in popularity charts among U.S. internet users

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By NewsGram Staff Writer

facebook-logo_24521000Washington: In the list of social media sites, Facebook still remains on top of the charts. In the race of most popular social networking sites for U.S. based internet users, Facebook has been ranked one while Twitter seems to be lagging behind.

Innumerable researches done in the past prove that younger generation favor Facebook more as compared to Twitter or any other social networking site.

Recently Pew Research Center (PRC) conducted a study and found out that as many as 72% of American adults who use internet prefer Facebook over Twitter. Facebook is also a popular choice for about 77% of American women who use internet. This data has been nearly same since September 2014 as Twitter hasn’t managed to attract any new users.

This report by PRC is based on telephonic interviews taken from March 17 to April 12. They collected a sample of 1,907 American adults to conclude this study.

Other sites like Pinterest and Instagram have shown slight boost too but Twitter has been stagnant since a long time. According to the study done by PRC, Pinterest has seen around 31% of online usage and is closely followed by Instagram which has a usage of 28% in its kitty.

Further, the report revealed that 82% of adults in the age group of 18 to 29 like Facebook more than Twitter. The reports clearly show a dip in Twitter usage and rise in the popularity of Facebook.

If these reports are to be believed then Twitter has to take some dedicated steps towards employing new tools on their site which can tempt more users. Till then, Facebook continues to rule.

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Here’s Why Facebook can Still be Your Best Friend

And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Transitioning from high school to college can be stressful for some students and to maintain connections with pre-college friends and form new relationships, Facebook can still be your best friend.

A new research led by Indian-origin researcher Surinder Kahai reveals that Facebook can help college students maintain relationships with high-school friends and assist them in creating new friendships.

The study, published in the International Journal of Human-Computer Studies, shows that when it comes to making new friends, those with higher confidence in their social skills have less to gain from relying on Facebook, while people with lower confidence in their social skills have more to gain from the social media platform.

“Transitioning from high school to college can be stressful for many students. To help them adjust to life in college, it is critical for them to maintain connections with pre-college friends and to form new relationships,” said Kahai, Associate Professor at Binghamton University in the US.

For the study, the researchers focused on first semester college students by asking undergraduate college students, mostly sophomores, about their experiences with different channels used to maintain and grow relationships.

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FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Accounting for Facebook’s effect on relationships versus the impact of more traditional media face-to-face interaction, phone calls, etc., researchers also incorporated how each student’s social self-efficacy like confidence in their social skills affected the use of both Facebook and traditional media to build and maintain relationships.

In terms of how “best” to use Facebook to maintain and build new relationships, some of the findings include; Facebook can compensate for the lower use of traditional media to maintain relationships with close friends from high school.

According to researchers, Facebook works best when supplementing traditional media when it comes to making new college friends, students with high self-efficacy have more to gain from prioritising traditional media over Facebook when making new college friends.

Also Read: Apple Refreshes its Operating Systems for iPhones, Watches

And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends.

“New college students often stress about trying to maintain their high school friendships while struggling to develop new ones. These findings can help counselors advise students on how to balance the use of social media and traditional media to enhance their new and older friendships,” Kahai said. (IANS)