Monday June 17, 2019
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Facebook Lets Advertisers Target Users Based on Sensitive Interests

Among the interests found in users' profiles were communism, social democrats, Hinduism and Christianity, it stated

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LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

Just a few days ahead of the European Union’s General Data Protection Regulation (GDPR) coming into effect, a Guardian investigation has found that Facebook lets advertisers to target users it thinks are interested in sensitive subjects such as homosexuality, Islam or liberalism.

Religion, sexuality and political beliefs are explicitly marked out as sensitive information under new data protection laws, said the report on Wednesday.

Facebook, according to the report, collects information about users based on their browsing habit and activities on the social network, and uses that information to predict on their interests and then categorise them based on inferred interests such as Islam or homosexuality.

Also Read: Facebook Reports Increased Posts of Graphic Violence in Q1 2018

Facebook is able to infer extremely personal information about users, which it allows advertisers to use for targeting purposes, found the Guardian investigation conducted in conjunction with the Danish Broadcasting Corporation.

Among the interests found in users’ profiles were communism, social democrats, Hinduism and Christianity, it stated.

Facebook.
Facebook. Pixabay

The GDPR which comes into effect on May 25 labels such categories of information as sensitive and mandates special conditions around how they can be collected and processed.

While Facebook, as part of its GDPR-focused updates, asked every user to confirm whether or not “political, religious, and relationship information” they had entered on the site should continue to be stored or displayed, it gathered no such consent for information it had inferred about users.

Facebook, however, said that classifying a user’s interests was not the same as classifying their personal traits.

Also Read: Facebook Plans to Launch its Own Cryptocurrency

“Like other Internet companies, Facebook shows ads based on topics we think people might be interested in, but without using sensitive personal data,” Facebook was quoted as saying

“Our advertising complies with relevant EU law and, like other companies, we are preparing for the GDPR to ensure we are compliant when it comes into force,” it added. (IANS)

Next Story

No one Would Buy a Huawei Smartphone Sans Google or Facebook

Despite all this, there is no respite seen for Huawei in the near future and the company is likely to witness its smartphone business dwindle

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FILE - A member of the media tries out new Huawei Honor 20 series of phones following their global launch in London, UK, May 21, 2019. VOA

By Nishant Arora

Be honest and ask yourself: Would you buy a smartphone that neither supports Android operating system and Google apps nor comes pre-installed with Facebook, WhatsApp and Instagram? This is the scenario which Huawei (and its sub-brand Honor) smartphones stare at in the near future – and an imminent fall if the issue does not get resolved in the next one-two quarters.

Although the Chinese communications giant aims to launch its own operating system called “Hongmeng” to replace the Android OS on its smartphones but ‘abhi Dilli door hai’ as the OS has to see the light of the day and then users’ approval, which is the most critical part.

The absence of apps like Facebook or WhatsApp that truly define user experiences is a double whammy for Huawei.

Currently the second largest smartphone player in the world (powered by stupendous growth in non-US regions like Europe and Asia), Huawei has sensed the tough road ahead. A recent report in Nikkei Asian Review claimed that Huawei has “downgraded its forecast for total smartphone shipments in the second half of 2019 by about 20 per cent to 30 per cent from the previous estimate”.

According to Navkendar Singh, Research Director, Devices and Ecosystem, India and South Asia, IDC, almost half of Huawei’s smartphone volumes come from outside China with its wide smartphone portfolio which runs on Android with Google Mobile Services (GMS) – a collection of Google applications and application programming interfaces (APIs) that help support functionality across devices.

“China has its own ecosystem of apps which are hugely popular but only in China. Outside it, almost all popular Android apps are from Google or from US-based companies. These apps are the heart of experience of any smartphone user these days,” Singh told IANS.

“Without these apps present on its own OS, it will be very very tough for Huawei to pull in demand for its phones running on its own OS,” he added.

Sandwiched between the ongoing US-China trade war, Chinese telecom equipment major Huawei is frantically looking to salvage its prestige and fast cover the lost ground.

The company is also looking at the Indian smartphone market which has touched 450 million smartphone users and has a great potential to grow.

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Huawei smartphones are seen in front of displayed Google Play logo in this illustration picture, May 20, 2019. VOA

“In India, they have never been really able to scale up to be a major player. But considering the growth potential in India, the decision by Google and Facebook has put a spanner in the Huawei’s possible aggressive plans for the country as the next growth market in next two-three years outside of China,” Singh told IANS.

Huawei pipped Apple as the second largest smartphone seller in the first quarter of 2019 after Samsung. It clocked 17 per cent market share in the global smartphone market, according to Counterpoint Research.

The Chinese tech giant, meanwhile, has denied reports that it has cut down smartphone manufacturing.

The company, however, is reassessing its target to become the world’s top-selling smartphone vendor by 2020, after the US trade ban was put in place.

On May 15, US President Donald Trump effectively banned Huawei with a national security order.

Huawei has filed a motion in a US court challenging the constitutionality of the US President Donald Trump’s order to ban it.

Also Read- Samsung Galaxy M40 Tech Review: Stunning Display, Better Chipset

According to reports, Google has also discussed with the US government about an exemption from the Huawei ban, saying it is bad for the company’s technology business.

Despite all this, there is no respite seen for Huawei in the near future and the company is likely to witness its smartphone business dwindle.

Unless, a miracle happens. (IANS)