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Facebook major source of news, not Google

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New York: Facebook now accounts for more of the traffic to news sites than Google, according to latest results. Links shared on Facebook and Twitter have become a crucial source of incoming traffic, and have been vying with search as a source of new readers for some time, said results from the analytics firm Parse.Ly.

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“The company’s latest estimates show that social-media sources accounted for 43 percent of the traffic to the Parse.Ly network of media sites, while Google accounted for just 38 percent,” Fortune magazine quoted Parse.Ly’s chief technical officer Andrew Montalenti as saying. This is not the first time that Facebook has edged past Google in the traffic-referral race, Montalenti said.

“The social network took the top spot by a small amount last October, but this month’s lead is far more dramatic,” Parse.Ly’s CTO said quoting from the company’s data. It is clear that search has hit a kind of plateau and is not really growing any more as a referral source for media.

“There’s a lot of effort among media companies being placed on specific social channels like Twitter, but our data shows that Twitter is basically a distant traffic source,” Montalenti was quoted as saying. “Facebook is more like a black box in terms of how it operates. And yet it’s this huge and growing traffic source,” he said.

(IANS)

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400 mn People Using Facebook Watch Monthly

The company also announced that "Ad Breaks" are now available to eligible Pages in 40 countries around the world

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400 mn using Facebook Watch, now available on desktop. Pixabay

Over 400 million people are using video-on-demand service Facebook Watch monthly and 75 million people daily who spend at least one minute on Watch, the social networking platform has announced.
Launched in the US in 2017, the video service allows users to enjoy videos from different genres, including entertainment, sports and news in their personalised “Watch Feed” that carries a collection of recent videos from the pages they follow.

“Well, 2018 was a big year for Facebook Watch. Watch launched in every country around the world, the platform opened to videos from all Pages, and we debuted dozens of Facebook Originals,” Fidji Simo, Head of Video, said in a blog post on Thursday.

In August, Facebook rolled out Watch globally on mobile and now, the service is also available on desktop and Facebook Lite, the company announced.

On an average, 75 million daily visitors spend more than 20 minutes in Watch.

“Since the Summer we have been working to bring ‘Watch Party’ to everyone on Facebook.

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Facebook, social media. Pixabay

“We’ve seen it really take off — there have been more than 12 million Watch Parties in Groups alone, and Watch Parties garner eight times more comments than regular videos in Groups,” said Facebook.

The company is also working to unify the video experience across Facebook.

Right now, people can find videos on Facebook in a number of different places — Watch, News Feed, Search, Pages and more.

“We want to make the experience of watching video feel immersive, no matter where you discovered it. As part of this effort, we’ll be testing a few things in the coming months,” informed Simo.

Also Read- Google Launches New Shopping Search Features For Indian Users

The company also announced that “Ad Breaks” are now available to eligible Pages in 40 countries around the world.

“We’ll bring Ad Breaks to video creators in more countries around the world, and will test new Ad Breaks placements, like in livestreams from gaming creators,” Simo said, adding that the company would provide advertisers with more options to tailor their video ad campaigns and connect with target audience. (IANS)