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Facebook major source of news, not Google

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New York: Facebook now accounts for more of the traffic to news sites than Google, according to latest results. Links shared on Facebook and Twitter have become a crucial source of incoming traffic, and have been vying with search as a source of new readers for some time, said results from the analytics firm Parse.Ly.

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“The company’s latest estimates show that social-media sources accounted for 43 percent of the traffic to the Parse.Ly network of media sites, while Google accounted for just 38 percent,” Fortune magazine quoted Parse.Ly’s chief technical officer Andrew Montalenti as saying. This is not the first time that Facebook has edged past Google in the traffic-referral race, Montalenti said.

“The social network took the top spot by a small amount last October, but this month’s lead is far more dramatic,” Parse.Ly’s CTO said quoting from the company’s data. It is clear that search has hit a kind of plateau and is not really growing any more as a referral source for media.

“There’s a lot of effort among media companies being placed on specific social channels like Twitter, but our data shows that Twitter is basically a distant traffic source,” Montalenti was quoted as saying. “Facebook is more like a black box in terms of how it operates. And yet it’s this huge and growing traffic source,” he said.

(IANS)

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Facebook’s VR Dream May not Take off, Says Oculus co-founder

Facebook recently unveiled “Oculus Rift S”, a new version of its PC headset Oculus Rift, for $399

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FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook-acquired Virtual Reality (VR) firm Oculus may not be profitable as the social networking giant is struggling to bring VR to the mainstream consumer market, says Jack McCauley, one of the co-founders of Oculus.

According to a report in CNBC late Sunday, with Facebook positioning its VR-based Oculus devices primarily as gaming machines, McCauley does not believe there is much of a market for the device.

“There are a lot of fundamental issues that remain unsolved with VR gaming,” said the Oculus Co-founder who stayed through Facebook’s $2 billion acquisition of the company in March 2014.

Virtual Reality Glasses.
Pixabay

McCauley mentioned how people still get nauseated when they put on a VR headset and how they still prefer to play video games alongside their friends on a 2D display.

Facebook announced VR headset called “Oculus Go” at a starting price of $199 in October 2017. The $199 Oculus Go has sold a little more than 2 million units, according to market research firm SuperData.

Also Read: Real Estate Companies in India, China Adopting Artificial Intelligence

The “Oculus Quest”, which was made available in May this year, has sold nearly 1.1 million units while the Oculus Rift has sold 547,000 units, said the report.

Facebook recently unveiled “Oculus Rift S”, a new version of its PC headset Oculus Rift, for $399. (IANS)