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Facebook major source of news, not Google

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New York: Facebook now accounts for more of the traffic to news sites than Google, according to latest results. Links shared on Facebook and Twitter have become a crucial source of incoming traffic, and have been vying with search as a source of new readers for some time, said results from the analytics firm Parse.Ly.

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“The company’s latest estimates show that social-media sources accounted for 43 percent of the traffic to the Parse.Ly network of media sites, while Google accounted for just 38 percent,” Fortune magazine quoted Parse.Ly’s chief technical officer Andrew Montalenti as saying. This is not the first time that Facebook has edged past Google in the traffic-referral race, Montalenti said.

“The social network took the top spot by a small amount last October, but this month’s lead is far more dramatic,” Parse.Ly’s CTO said quoting from the company’s data. It is clear that search has hit a kind of plateau and is not really growing any more as a referral source for media.

“There’s a lot of effort among media companies being placed on specific social channels like Twitter, but our data shows that Twitter is basically a distant traffic source,” Montalenti was quoted as saying. “Facebook is more like a black box in terms of how it operates. And yet it’s this huge and growing traffic source,” he said.

(IANS)

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Social Networking Giant Facebook Allows Ads to Promote Anti-vaccine Content

“We’re currently working on additional changes that we’ll be announcing soon.”

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook has enabled advertisers to promote anti-vaccine content to nearly nine lakh people interested in “vaccine controversies”, the media reported.

The social networking giant is already facing pressure to stop promoting anti-vaccine propaganda to users amid global concern over vaccine hesitancy and a measles outbreak in the Pacific northwest.

Advertisers pay to reach groups of people on Facebook which include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccine propagandists have adopted to fight vaccination laws, The Guardian reported on Friday.

On Thursday, California congressman Adam Schiff, the chair of the House Intelligence Committee, in letters to Mark Zuckerberg and Google CEO Sundar Pichai, urged them to take more responsibility for health-related misinformation on their platforms.

“The algorithms which power these services are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues,” Schiff wrote.

“I am concerned by the report that Facebook accepts paid advertising that contains deliberate misinformation about vaccines,” he added.

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Facebook, social media. Pixabay

In 2017, ProPublica, a US-based non-profit organisation, revealed that the platform included targeting categories for people interested in a number of anti-Semitic phrases, such as “How to burn Jews” or “Jew hater”.

While the anti-Semitic categories found by ProPublica were automatically generated and were too small to run effective ad campaigns by themselves, the “vaccine controversies” category contains nearly nine lakh people, and “informed consent” from about 340,000. The Tenpenny category only includes 720 people, which is too few to run a campaign.

Facebook declined to comment on the ad targeting categories, but said it was looking into the issue, The Guardian reported.

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“We’ve taken steps to reduce the distribution of health-related misinformation on Facebook, but we know we have more to do,” a Facebook spokesperson said in a statement responding to Schiff’s letter.

“We’re currently working on additional changes that we’ll be announcing soon.” (IANS)