Tuesday January 21, 2020
Home Lead Story Facebook Not ...

Facebook Not Going To Allow Foreign-Funded Add That May Influence Indonesia’s Elections

The company said it had also prohibited foreign-funded advertisements for Nigeria's elections in February and for Ukraine's elections later this month.

0
//
Facebook
Facebook, which also owns Instagram and WhatsApp, said it will start blocking ads that don't comply in mid-April. VOA

Facebook says it will not allow foreign-funded advertisements for an upcoming presidential election in Indonesia, the world’s third-largest democracy, hoping to allay concerns that its platform is being used to manipulate voting behavior.

The announcement on Facebook’s website said the restriction in Indonesia took effect Monday morning and is part of “safeguarding election integrity on our platform.”

Facebook and other internet companies are facing increased scrutiny over how they handle private user data and have been lambasted for not doing enough to stop misuse of their platforms by groups trying to sway elections. Critics say foreign interests, and Russia in particular, used Facebook to harvest private data and disseminate paid ads that may have influenced the outcomes of the 2016 U.S. presidential election and the U.K. referendum on leaving the European Union.

instagram
The social media company, which also owns Instagram and WhatsApp and has about 2.3 billion users for its Facebook site alone, said it’s using a mix of automated and human intervention to identify foreign-funded election ads. Pixabay

Indonesia votes for president on April 17. The campaign pits incumbent leader Joko Widodo against ultranationalist former Gen. Prabowo Subianto, who was narrowly defeated by Widodo in 2014.

The social media company, which also owns Instagram and WhatsApp and has about 2.3 billion users for its Facebook site alone, said it’s using a mix of automated and human intervention to identify foreign-funded election ads.

Facebook
Critics say foreign interests, and Russia in particular, used Facebook to harvest private data and disseminate paid ads that may have influenced the outcomes of the 2016 U.S. presidential election and the U.K. referendum on leaving the European Union. VOA

It said the restriction applies to any ads coming from an advertiser based outside of the country “if it references politicians or political parties or attempts to encourage or suppress voting.”

Also Read: New Techniques Let Scientists Directly Study The DNA Codes

The company said it had also prohibited foreign-funded advertisements for Nigeria’s elections in February and for Ukraine’s elections later this month.

For upcoming elections for the European Parliament and India, it has said advertisers will need to be authorized to buy political ads and a new tool will provide information about an ad’s budget, the number of people it reached and demographics about who saw the ad, including age, gender and location. (VOA)

Next Story

Facebook Apps Helped EU Firms Generate 208 bn Euros in Sales

The study also found that female-founded businesses, in particular, credit social media with helping them to start and grow their businesses

0
Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Facebook apps have helped businesses in the European Union (EU) generate sales corresponding to an estimated 208 billion euros last year – resulting in nearly 3.1 million jobs, the social networking giant said in a new report.

According to Facebook, around 25 million businesses in the European Union, mostly small businesses, are using its services each month.

“Businesses said that using Facebook apps helped them generate an estimated 98 billion euros in exports last year. Of these exports, 58 billion euros are sales within the EU and 40 billion euros are sales to the rest of the world,” Nicola Mendelsohn, Vice-President for Europe, Middle East and Africa at Facebook, said on Monday.

To understand the true extent of Facebook’s impact on the European economy, the company commissioned a study by Copenhagen Economics, one of the leading economic firms in Europe. The study surveyed over 7,700 businesses across all industries and sizes in 15 countries.

“This shows the critical role social media plays in driving sales for businesses across Europe. This is particularly true for small and medium sized businesses,” Mendelsohn added.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Six in 10 companies said Facebook apps are important in lowering marketing costs and a similar number said Facebook apps are important in improving customer service.

“Six in 10 businesses using Facebook apps report them as helpful to enter markets, and 7 in 10 businesses using Facebook apps are exporting to other countries compared to 5 in 10 non-users,” the report mentioned.

Also Read: Skills Required To Become An Information Security Analyst

The study also found that female-founded businesses, in particular, credit social media with helping them to start and grow their businesses.

“Fifty-eight per cent of female-founded businesses surveyed said that Facebook apps are important for enabling them to start businesses, while 65 per cent said it helped grow their revenue,” said the report. (IANS)