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Facebook Plans New Strategy to Take Lead Over TikTok

The Facebook CEO also said that TikTok is almost like Instagram''s Explore Tab

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Admitting that TikTok is doing well in the US and growing quickly in India, Facebook CEO Mark Zuckerberg unveiled his own plans to counter the rising clout of the Chinese short video-sharing platform in meetings with employees, the details of which have now been leaked.

Saying that Facebook has a “number of approaches” to compete with TikTok, Zuckerberg said the company would first test the efficacy of its strategies in markets where TikTok is not already big, according to the details of the meeting published by The Verge on Tuesday.

With over 200 million users in India, TikTok, owned by Beijing-based ByteDance, is fast closing the gap with Facebook in the country.

“So we have a number of approaches that we’re going to take towards this, and we have a product called Lasso that’s a standalone app that we’re working on, trying to get product-market fit in countries like Mexico, is I think one of the first initial ones,” Zuckerberg was quoted as saying.

“We’re trying to first see if we can get it to work in countries where TikTok is not already big before we go and compete with TikTok in countries where they are big,” he said in response to a question on how Facebook plans to counter TikTok’s growing cultural clout among teenagers and Gen Z.

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TikTok is fast catching up: it has been downloaded more than 240 million times in India so far, according to app analytics firm Sensor Tower. VOA

In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.

The Facebook CEO also said that TikTok is almost like Instagram’s Explore Tab.

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“I kind of think about TikTok as if it were Explore for stories, and that were the whole app,” Zuckerberg said.

“We’re taking a number of approaches with Instagram, including making it so that Explore is more focused on stories, which is increasingly becoming the primary way that people consume content on Instagram, as well as a couple of other things there,” he said. (IANS)

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Venue: Facebook Launches New App for Interactive Live Events

The app aims to make live events more social

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Facebook has launched a new app called 'Venue' to make live events more interactive. Pixabay

Facebook is rolling out a new app for iOS and Android called ‘Venue’ which aims to provide an interactive second-screen experience for live events.

The digital companion app has been developed by Facebook’s New Product Experimentation (NPE) team and it is the third app the team has launched this week. The last two were focused on collaborative music video creations and voice-only group calling.

Facebook will first test Venue with NASCAR’s Food City presenting the Supermarket Heroes 500 race on May 31.

Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and NASCAR driver Landon Cassill.

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Venue happens to be the third app Facebook’s New Product Experimentation team has launched this week. Pixabay

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“As NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe — all from the safety and comfort of their own homes,” Tim Clark, NASCAR SVP and chief digital officer, said in a statement.

The service has been widely compared to Twitter’s live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time. (IANS)

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Facebook to Now Verify People Whose Posts Go Viral Rapidly

Facebook will provide ID verification to profiles with large audiences

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Facebook will now verify user whose posts go viral rapidly. Pixabay

Facebook said on Thursday that it will now verify the identity of people who have a pattern of inauthentic behaviour on its platform and whose posts start to go viral rapidly.

In 2018, Facebook had first started to verify the identity of people managing Pages with large audiences.

“Now we’re extending ID verification to some profiles with large audiences in the US,” the social networking giant said in a statement.

If someone chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of their viral posts will remain reduced so that fewer people see them.

“In addition, if the person posting is a Page admin, they’ll need to complete Page Publishing Authorisation and will not be able to post from their Page until their account is verified through our existing Page Publisher Authorisation process,” said Facebook.

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The company said that IDs will be stored securely. Pixabay

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The company said that IDs will be stored securely and won’t be shared on the person’s profile.

“We want people to feel confident that they understand who’s behind the content they’re seeing on Facebook,” the company added. (IANS)

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Facebook Takes on TikTok; Launches Experimental App Collab

Facebook takes on TikTok again, this time with music making app Collab

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FAcebook launched a music making app named "Collab". VOA

Taking on Chinese short-video making platform TikTok, Facebooks experimental app division has introduced a new iOS app called Collab for making and mixing music with friends.

Facebook’s app-focused New Product Experimentation (NPE) team announced the invite-only beta version of Collab that brings together creators and fans to create, watch, and mix and match original videos, starting with music.

“Collabs are three independent videos that are playing in sync. With the app, you can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition. No musical experience is required,” the Facebook NPE team said in a statement on Wednesday.

In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix and match further.

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In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix. Pixabay

You can also share the music creation to Instagram, Facebook Stories, or any other platform.

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To request access, the iOS users can sign up for waitlist at https://npe.fb.com/collab.

“We’ll be opening up invites in batches, starting with folks in the US and Canada, as we continue to improve the experience,” said Facebook.

The social networking giant has aimed to take on TikTok in the past, with Reels editing feature on Instagram and the standalone app Lasso. (IANS)