Wednesday, September 30, 2020
Home Lead Story Facebook Restricts External Campaigners From Accessing Political Ads

Facebook Restricts External Campaigners From Accessing Political Ads

"Anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad," said the social networking giant

At a time when over a third of the world’s population is set to vote in coming months including in India, Facebook has restricted external transparency campaigners from accessing and scrutinising political ads on its platform.

According to a Guardian report late Sunday, the social media giant has changed its codes that restrict external groups’ ability to collect data on why users are being targeted by political campaigners.

The third-party monitoring tools have helped expose several advertising tactics used by politicians in the past, the report added.

Two such external agencies are the British group WhoTargetsMe and the US investigative journalism website ProPublica.

Facebook, India, Fake News, Hate Speech
Zuckerberg gears up for debates on public forums. VOA

“Ten days ago, our software stopped working, and efforts to fix it have proved much harder than before,” WhoTargetsMe Co-founder Sam Jeffers was quoted as saying.

According to Facebook, the changes were part of a crackdown on third party plug-ins.

“We regularly improve the ways we prevent unauthorised access by third parties like web browser plug-ins to keep people’s information safe,” a Facebook spokesperson was quoted as saying.

Data collected by WhoTargetsMe has helped show how the Conservatives were focusing on personal criticism of shadow Home Secretary Diane Abbott during the end of the 2017 campaign.

Facebook, data, vietnam
This photo shows a Facebook app icon on a smartphone in New York. VOA

Facebook’s move comes in a year “when over a third of the world’s population has the opportunity to vote, with elections across the EU, India, Canada, Australia, South Africa, Israel and Ukraine to name a few,” said Jeffers.

A similar ad monitoring tool by ProPublica in the past highlighted “negative stories for the social network such as exposing how oil companies are sidestepping Facebook’s new ad transparency tools among other issues”.

Also Read- Here’s How You Can Give Your Airport Look a Fashionable Twist

Facing intense scrutiny over the misuse of its platform globally during elections, Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 Lok Sabha polls in India.

“Anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad,” said the social networking giant. (IANS)

STAY CONNECTED

19,133FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Being a Father in Real Life, One Understands The Equation: Kunal Kemmu on Playing a Parent On Screen

Actor Kunal Kemmu says fatherhood in real life has helped him portray a father on screen. "It obviously helps because being a father in real...

UN Agencies Urge People to Reduce Food Loss

At the global event marking the first International Day of Awareness of Food Loss and Waste, the UN Food and Agriculture Organisation (FAO), the...

Airborne Transmission of Covid-19 Spreads More Quickly Indoors: Study

A new research adds to the growing body of evidence that airborne transmission of Covid-19 spreads more quickly in enclosed spaces. Researchers were able to...

Jewelry: An Investment and a Sentiment

After a tough six months of pandemic (and continuing) wherein most of us were resigned to our homes and restrained ourselves from socializing, finally...

Is There Greater Risk of Heart Disease to Men than Women?

Over the years, multiple researchers have concluded that heart disease impacts men and women differently. It has been noted that in the younger age...

Knowing the Basics of Your Sneaker Shoes

Sneaker Shoes have taken over the world and how! Understandably so, because who would do not want to sport footwear that is not only...

Fusion Taking Over in Indian Kitchens

Owing to the pandemic, food consumption has become a cautious habit and people are highly conscious of what they are eating and where it...

Sean Toy Provides Rudimentary Overview of Nutrition

Nutrition makes up the second half of the exercise equation, with work and effort being the other, yet many who are committed to consistently...

Recent Comments