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Facebook rolls Out Several Monetisation Products

Facebook said it will open up the fan subscription feature to more creators

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Facebook said it has immediately required all trainers in Dublin to do a re-training session -- and is preparing to do the same globally.
Facebook said it has immediately required all trainers in Dublin to do a re-training session -- and is preparing to do the same globally. Pixabay
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To give YouTube stiff competition, Facebook has rolled out several monetisation products for its creator community including a “Brand Collabs Manager” that lets brands search and find creators to potentially establish deals and partnerships with.

“We’ve been testing this with a limited set of partners, and will now be opening up more broadly,” Facebook said in a statement on Tuesday.

Facebook said it will open up the fan subscription feature to more creators. The fan subscriptions allows fans to support creators they love by pledging $4.99 per month in exchange for perks like exclusive content and a special badge highlighting their status as a supporter.

“We’re also launching a limited program called Facebook for Creators Launchpad to help support creators we think fans will seek out in Facebook Watch,” Fidji Simo, Facebook’s Vice President of Product and Sibyl Goldman, Director of Entertainment Partnerships, Facebook, stated in a blog post.

When Facebook launched its video-on-demand service, “Facebook Watch”, it started with shows, and while they will continue to have a prominent place in Watch, it will now bring videos from Pages into Watch as well, helping creators connemct with more fans and earning higher revenue.

facebook Marketing
facebook Marketing, Pixabay

As part of the new updates, Facebook also announced new tools to make videos more interactive. It announced a set of new tools — polling for Live and on-demand video and gamification for Live — that are aimed at giving creators the power to create fun, unique, and interactive content for their fans.

“We want to help creators connect with their fans through videos, Live With, Facebook Stories and Watch Party,” Simo and Goldman further wrote.

Also read: Facebook Helps Couple Raise $3.4mn For Reuniting Immigrant Families

“We want to provide different ways for creators to make money on Facebook, so they can choose what makes sense for their content and community,” they added. (IANS)

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Facebook Is Planning To launch It’s Own Satellite ‘ATHENA’

A high altitude platform station (HAPS) system, Aquila's mission, according to Facebook CEO Mark Zuckerberg, was to connect the world and help people who do not have online access all the opportunities of the Internet.

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Facebook is working on launching Athena, its own Internet satellite, early in 2019, the WIRED reported. Pixabay

 As part of its plan to connect billions of people who are still offline, Facebook is working on launching Athena, its own Internet satellite, early in 2019, the WIRED reported.

According to an application Facebook appears to have filed with the US Federal Communications Commission (FCC) under the name PointView Tech LLC, the project is designed to “efficiently provide broadband access to unserved and underserved areas throughout the world,” the report said on Friday.

Facebook, however, is not alone in aiming to increase Internet accessibility through satellites in low Earth orbit. Elon Musk’s SpaceX and Softbank-backed OneWeb are two other prominent names who have similar ambitions.

Facebook also confirmed that Athena is their project, according to the report in the WIRED.

“While we have nothing to share about specific projects at this time, we believe satellite technology will be an important enabler of the next generation of broadband infrastructure, making it possible to bring broadband connectivity to rural regions where Internet connectivity is lacking or non-existent,” a Facebook spokesperson was quoted as saying in a statement.

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The project is designed to “efficiently provide broadband access to unserved and underserved areas throughout the world,” the report said on Friday. Pixabay

While Facebook had long expressed its cherished goal of connecting billions of underserved people around the world, it has not had much success with two earlier projects.

In June, Facebook announced it decided to abandon its plan to develop high-flying solar-powered drones called Aquila that was aimed to deliver Internet to nearly four billion people in remote parts of the world.

A high altitude platform station (HAPS) system, Aquila’s mission, according to Facebook CEO Mark Zuckerberg, was to connect the world and help people who do not have online access all the opportunities of the Internet.

Facebook began Aquila project in 2014. In 2017, the solar-powered drone successfully completed the second full-scale test flight.

The social network also discontinued in 2017 a small helicopter drone project that could temporarily replace cellular services in emergency situations, The Verge reported.

Also Read-Facebook’s Helicopter Drone Project Got Grounded: Report

The idea was to send a helicopter equipped with telecommunications equipment hundreds of metres up in the air to be able to tether to fibre and power lines in places where wireless capacity was compromised due to disaster or other factors. (IANS)