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Facebook rolls Out Several Monetisation Products

Facebook said it will open up the fan subscription feature to more creators

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Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

To give YouTube stiff competition, Facebook has rolled out several monetisation products for its creator community including a “Brand Collabs Manager” that lets brands search and find creators to potentially establish deals and partnerships with.

“We’ve been testing this with a limited set of partners, and will now be opening up more broadly,” Facebook said in a statement on Tuesday.

Facebook said it will open up the fan subscription feature to more creators. The fan subscriptions allows fans to support creators they love by pledging $4.99 per month in exchange for perks like exclusive content and a special badge highlighting their status as a supporter.

“We’re also launching a limited program called Facebook for Creators Launchpad to help support creators we think fans will seek out in Facebook Watch,” Fidji Simo, Facebook’s Vice President of Product and Sibyl Goldman, Director of Entertainment Partnerships, Facebook, stated in a blog post.

When Facebook launched its video-on-demand service, “Facebook Watch”, it started with shows, and while they will continue to have a prominent place in Watch, it will now bring videos from Pages into Watch as well, helping creators connemct with more fans and earning higher revenue.

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facebook Marketing, Pixabay

As part of the new updates, Facebook also announced new tools to make videos more interactive. It announced a set of new tools — polling for Live and on-demand video and gamification for Live — that are aimed at giving creators the power to create fun, unique, and interactive content for their fans.

“We want to help creators connect with their fans through videos, Live With, Facebook Stories and Watch Party,” Simo and Goldman further wrote.

Also read: Facebook Helps Couple Raise $3.4mn For Reuniting Immigrant Families

“We want to provide different ways for creators to make money on Facebook, so they can choose what makes sense for their content and community,” they added. (IANS)

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Quit Facebook Now to Secure Good Grades in Exams

However, even when students used Facebook primarily for educational purposes, it was still a problem for lower performing students

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An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Parents, take note. If you want your children to score good grades in exams, tell them to quit social media as researchers have found that students whose grades were below average could boost their results if they devoted less time on social networking sites, especially Facebook.

The study, published in the journal Computers & Education, looked at the amount of time first-year university students spent on Facebook, and the impact it had on their grades.

More than 500 students enrolled in the first year subject ‘Introductory Accounting’ at an Australian university took part in the study, with an average age of 19.

The research from the University of Technology Sydney (UTS) showed that while high Facachieving students were not affected by the amount of time on Facebook, below average students had significantly lower grades with greater Facebook use.

“Our research shows time spent on social networking platforms puts lower academic achievers at higher risk of failing their course,” said study researcher James Wakefield from the UTS.

Students taking part in the study spent on average nearly two hours a day on Facebook, however some were on the social networking site in excess of eight hours a day.

“Lower achieving students may already be grappling with self-regulation and focus, so it seems time spent on Facebook provides a further distraction from studies,” Wakefield said.

Researchers found that if the students used Facebook for three hours a day – not substantially higher than the average of just under two hours – the difference was around six marks in a 60 mark exam or 10 per cent.

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The Facebook mobile app on an Android smartphone. Wikimedia Commons

While the research applies to university students studying STEM and business degrees, it is likely to also be relevant to high school students who use social media.

For the findings, researchers assessed the students’ general academic achievement using their weighted average mark (WAM) across all of their studies, and surveyed them about their Facebook use.

They also controlled for other factors that might influence their achievement, such as whether they were planning to major in accounting, as well as their age and gender.

“It appears that for students with lower academic achievement, the use of social networking sites replaces study time, whereas high achieving students are able to juggle both,” he said.

Also Read: Tech Giant Google Secretly Gathering Health Information of Millions of US Citizens

According to the researchers, students with below average grades would benefit from switching off notifications on their phones, and either quitting or reducing time spent on Facebook.

The research also looked at why students were using Facebook – whether to keep in touch with family and friends, for entertainment or for study purposes.

However, even when students used Facebook primarily for educational purposes, it was still a problem for lower performing students. (IANS)