To give YouTube stiff competition, Facebook has rolled out several monetisation products for its creator community including a “Brand Collabs Manager” that lets brands search and find creators to potentially establish deals and partnerships with.
“We’ve been testing this with a limited set of partners, and will now be opening up more broadly,” Facebook said in a statement on Tuesday.
Facebook said it will open up the fan subscription feature to more creators. The fan subscriptions allows fans to support creators they love by pledging $4.99 per month in exchange for perks like exclusive content and a special badge highlighting their status as a supporter.
“We’re also launching a limited program called Facebook for Creators Launchpad to help support creators we think fans will seek out in Facebook Watch,” Fidji Simo, Facebook’s Vice President of Product and Sibyl Goldman, Director of Entertainment Partnerships, Facebook, stated in a blog post.
When Facebook launched its video-on-demand service, “Facebook Watch”, it started with shows, and while they will continue to have a prominent place in Watch, it will now bring videos from Pages into Watch as well, helping creators connemct with more fans and earning higher revenue.
As part of the new updates, Facebook also announced new tools to make videos more interactive. It announced a set of new tools — polling for Live and on-demand video and gamification for Live — that are aimed at giving creators the power to create fun, unique, and interactive content for their fans.
“We want to help creators connect with their fans through videos, Live With, Facebook Stories and Watch Party,” Simo and Goldman further wrote.
In a recent drive, corporates, academia and individuals from across the world have signed up to extend support for inclusion of the LGBT+ community in different spheres.
#21DaysAllyChallenge, a unique initiative conceptualised by Pride Circle, a Diversity & Inclusion Consultancy, aims to bring a holistic social change by building a community of passionate allies, across the world. The campaign will kick off on June 1 which marks the beginning of the Global Pride Month.
As the world is trying to stabilize in the current circumstances caused by the pandemic, this is an effort to push forward for inclusion. The movement, led across India, is not only joined by individuals, influencers from 28 nations and 70 organisations, but also by academic institutions such as IIMs, IITs, NMIMS, MICA, Tagore International School.
Under this initiative, allies from across the world will engage in a series of 21 mini-challenges spread over a period of 21 days in the month of June. This is based on science that it takes 21 days to form a new habit.
Commenting on this empowering initiative, Ramkrishna Sinha, Co-Founder, Pride Circle, said, “In our country where homosexuality legalization is yet to complete two years, this India-born initiative is our leap of faith to create a large-scale, global movement to advocate for equal rights and fair treatment for the LGBT+. We believe that allies are some of the most effective and powerful voices for this movement. The contribution of allies in terms of helping create a space of comfort, help bridge the gap in understanding of others with respect to the importance of equality, fairness, acceptance, and mutual respect, can be vast.
The #21DaysAllyChallenge is an affirmative action in the direction of building an inclusive and just society with the support from the allies.”
Echoing the sentiments, Srini Ramaswamy, Co-Founder, Pride Circle, added, “We are really humbled and excited by the response we have received from several national and international organizations, influencers, schools, colleges, voluntary groups which are committed to championing the cause for the greater good of the LGBT+ community as well as the society.
Pride Circle urges more and more organisations and individuals to come forward and partake in this movement. We are confident that with every new ally we create, we are loosening the shackles of homo/bi/transphobic conditioning our society is conditioned with.”
Working towards establishing social equity through affirmative actions since 2017, Pride Circle has taken a significant move through #21DaysAllyChallenge. They have brought together the whole gamut of the stakeholders. Individuals and influencers from schools, workplaces to global human rights bodies, all are set to demonstrate their allyship and influence a lot more to commemorate self-affirmation, dignity, equality, and increased visibility of the LGBT+ community.
“Allies play a critical role in the broader fight to advance LGBTQ equality and inclusion in key areas of life, including the workplace,” said Milagros Chirinos, Associate Director of HRC’s Global Workplace Equality Program. “We are incredibly excited to support Pride Circle’s #21DaysAllyChallenge to engage businesses and organizations in promoting allyship during Pride Month and beyond.” Milagros Chirinos, Associate Director, Global Workplace Equality Program, Human Rights Campaign Foundation (USA).
“This initiative is a great opportunity for people in India and across the world to come together in support of equality for lesbian, gay, bi and trans people. Visible allies to the LGBT community make a huge difference, whether that’s championing LGBT rights in your work, or supporting LGBT family members or friends. Now, more than ever, we encourage everyone who believes in LGBT equality to Come Out For Equality and find out more about how they can be an ally,” said Pete Mercer, Head, Global Programmes, Stonewall (UK).
Anyone can sign-up and participate free-of-cost by clicking on the link https://thepridecircle.com/21daysallychallenge/ (IANS)
Facebook is rolling out a new app for iOS and Android called ‘Venue’ which aims to provide an interactive second-screen experience for live events.
The digital companion app has been developed by Facebook’s New Product Experimentation (NPE) team and it is the third app the team has launched this week. The last two were focused on collaborative music video creations and voice-only group calling.
Facebook will first test Venue with NASCAR’s Food City presenting the Supermarket Heroes 500 race on May 31.
Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and NASCAR driver Landon Cassill.
“As NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe — all from the safety and comfort of their own homes,” Tim Clark, NASCAR SVP and chief digital officer, said in a statement.
The service has been widely compared to Twitter’s live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time. (IANS)
Facebook said on Thursday that it will now verify the identity of people who have a pattern of inauthentic behaviour on its platform and whose posts start to go viral rapidly.
In 2018, Facebook had first started to verify the identity of people managing Pages with large audiences.
“Now we’re extending ID verification to some profiles with large audiences in the US,” the social networking giant said in a statement.
If someone chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of their viral posts will remain reduced so that fewer people see them.
“In addition, if the person posting is a Page admin, they’ll need to complete Page Publishing Authorisation and will not be able to post from their Page until their account is verified through our existing Page Publisher Authorisation process,” said Facebook.