Sunday March 24, 2019
Home Lead Story Facebook roll...

Facebook rolls Out Several Monetisation Products

Facebook said it will open up the fan subscription feature to more creators

0
//
Facebook
Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

To give YouTube stiff competition, Facebook has rolled out several monetisation products for its creator community including a “Brand Collabs Manager” that lets brands search and find creators to potentially establish deals and partnerships with.

“We’ve been testing this with a limited set of partners, and will now be opening up more broadly,” Facebook said in a statement on Tuesday.

Facebook said it will open up the fan subscription feature to more creators. The fan subscriptions allows fans to support creators they love by pledging $4.99 per month in exchange for perks like exclusive content and a special badge highlighting their status as a supporter.

“We’re also launching a limited program called Facebook for Creators Launchpad to help support creators we think fans will seek out in Facebook Watch,” Fidji Simo, Facebook’s Vice President of Product and Sibyl Goldman, Director of Entertainment Partnerships, Facebook, stated in a blog post.

When Facebook launched its video-on-demand service, “Facebook Watch”, it started with shows, and while they will continue to have a prominent place in Watch, it will now bring videos from Pages into Watch as well, helping creators connemct with more fans and earning higher revenue.

facebook Marketing
facebook Marketing, Pixabay

As part of the new updates, Facebook also announced new tools to make videos more interactive. It announced a set of new tools — polling for Live and on-demand video and gamification for Live — that are aimed at giving creators the power to create fun, unique, and interactive content for their fans.

“We want to help creators connect with their fans through videos, Live With, Facebook Stories and Watch Party,” Simo and Goldman further wrote.

Also read: Facebook Helps Couple Raise $3.4mn For Reuniting Immigrant Families

“We want to provide different ways for creators to make money on Facebook, so they can choose what makes sense for their content and community,” they added. (IANS)

Next Story

AI Couldn’t Catch NZ Attack Video Streaming: Facebook

Facebook said it was exploring how AI could help it react faster to this kind of content on a live streamed video

0
Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facing flak for failure to block the live broadcast of the New Zealand terrorist attack last week, Facebook on Thursday said that its Artificial Intelligence (AI) tools were not “perfect” to detect the horrific video.

Vowing to improve its technology, the social networking giant, however, ruled out adding a time delay to Facebook Live, similar to the broadcast delay sometimes used by TV stations.

“There are millions of Live broadcasts daily, which means a delay would not help address the problem due to the sheer number of videos,” Guy Rosen, Facebook’s Vice President of Integrity, said in a statement.

“More importantly, given the importance of user reports, adding a delay would only further slow down videos getting reported, reviewed and first responders being alerted to provide help on the ground,” Rosen added.

Strapped with a GoPro camera to his head, the gunman broadcast graphic footage of the New Zealand shooting via Facebook Live for 17 minutes, which was later shared in millions on other social media platforms, including Twitter and YouTube.

Fifty people were killed and dozens injured in the shootings at Al Noor Mosque and the Linwood Avenue Masjid in Christchurch on March 15 after 28-year-old Australian Brenton Tarrant opened indiscriminate firings.

Facebook, data, vietnam
This photo shows a Facebook app icon on a smartphone in New York. VOA

The circulation of the video on social media platforms attracted widespread criticism from different quarters.

In a letter to CEOs of Facebook, Twitter, YouTube and Microsoft, House Homeland Security Committee Chairman Bennie Thompson asked the technology companies to brief the US Congress on March 27 regarding their response to dissemination of the video on their platforms.

Thompson also warned the technology companies that unless they do better in removing violent content, the Congress could consider policies to bar such content on social media.

Also Read- Finland Probing Nokia Phones Sending Data to China

Facebook on Thursday said it was exploring how AI could help it react faster to this kind of content on a live streamed video.

“AI has made massive progress over the years and in many areas, which has enabled us to proactively detect the vast majority of the content we remove. But it’s not perfect.

“However, this particular video did not trigger our automatic detection systems,” Rosen said, referring to the New Zealand attack video. (IANS)